Hubspot

OCTOBER 17, 2018

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. So, what are some real-life examples of the first-mover advantage? So, what are some real-life examples of the first-mover advantage? First-Mover Advantage Examples. Here are a few of my favorites.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

WebMarketCentral

MARCH 19, 2009

For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JUNE 30, 2009

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. For example, if your company’s positioning changes and your content doesn’t match.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 29, 2010

Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” He ends his post by asking, “Would Dupont’s shareholder value be the same today if it had not made consumers aware of nylon, Lycra, [Teflon], Stainmaster and linked these innovations to the Dupont name? All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Following tried and tested protocols is how scientists and engineers are trained to solve problems. All Rights Reserved.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

JUNE 2, 2016

Example: www.hubspot.com. In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. For example: An affinity brand like Nike could permit their best fans to use, under certain terms and conditions, a “customername.nike” web presence. 5 Examples of Brands Getting Involved.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Examples include: Support for their SEO strategy. Some examples of initial goals to consider: Comments and/or trackbacks (even getting a comment may be a win at first). Before jumping on that bandwagon, consider two points.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Martech

FEBRUARY 24, 2022

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Example of call transcript analysis by Invoca (via Invoca). Santa Barbara, California-based Invoca was founded in 2008. For example, a New Lead call goes to the sales team, whereas an Existing Client call may go to their account manager.

Marketing Attribution 94

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 94

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Optinmonster

FEBRUARY 26, 2020

You can set whatever rules you want, but for our example, we’re going to increase bids by 15% for all of our active keywords. This is just one example of the automated rules that you can create. For starters, you’ll need to embrace Google’s vertical video ads. Here’s an example of a bumper ad: 3.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. I worked with Merck pharmaceuticals, I worked with Lilly Pulitzer, and across several other verticals and worked my way up to a specialist role. That required educating people about what SEO can do, but it also required me to learn a brand new vertical. That was a new field for me.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Golden Spiral

APRIL 16, 2019

If you have a medical technology product that addresses colds and flu, for example, you have to capitalize on cold and flu season. Even in the business space, depending on your vertical. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Biznology

SEPTEMBER 10, 2013

No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Mashable and TechCrunch have a very vertical audience, however sizable though it may well be. I call this “fire for effect.” The value of the Internet is proportional to the number of connected users. It’s also living proof of Rule 34.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Buying is a continuous and dynamic process. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. For example, the search term “industrial valves” yields 238,000 pages in Google. Don’t make the visitor scroll vertically or horizontally to read your primary content. They have a direct impact on your bottom line. Resources

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

KoMarketing Associates

JUNE 27, 2012

In the game of chess, the Queen is the most valuable player, able to move any number of squares vertically, horizontally, or diagonally. We’re all familiar with Gary Vaynerchuk’s famous line from the 2008 Blog World Expo. But great content doesn’t distribute itself.

Content 120

Content Verticals Social Media High Quality Lead 120

Heinz Marketing

OCTOBER 7, 2019

I’ve been doing this since 2008 so I would sell directly to resellers, directly to end users and basically street prices MSRP. So getting back with people, for example, one of the things that everyone is required here is they have to get back with customers in 15 minutes. So we work within many vertical markets.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Advertising Agencies 61

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Buying is a continuous and dynamic process. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 22, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. jaybaer wants to know Do You Believe? All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

I do this by program/campaign so I can compare email campaigns to pure advertising (for example). For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. If you enjoyed that, you should subscribe! Designed by.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JANUARY 4, 2011

On this blog, for example, there are 20 distinct share/subscribe buttons on each post. As an example, see this link for a shout I received from Techdirt, one of the most popular tech blogs with more than 700,000 RSS readers simply by forwarding the blog’s editor an email. Here’s a quick example.

Tactics 40

Tactics PR Planning Buzz 40

KoMarketing Associates

JANUARY 11, 2018

This example from a designer at a marketing company works well in this context: So happy we were able to accommodate and print these banners for Lee University for their 100 year celebration!!! While it’s not B2B, take this example from a Sarpino’s Pizza restaurant: Woohoo! Loving this! Get your own fresh #pizza today! GoSarpinos.com.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Sonja Jacob. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Kate Talbot is a consultant in Silicon Valley for early-stage startups where she works with B2B clients across all verticals. Sonja Jacob. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outgrow

APRIL 27, 2022

I’ll give you an example, in 2020, uh, when the pandemic began, I wasn’t sure gee what’s gonna happen to our agency. And that was really good into 2008 when the economy crashed and people just stopped spending money on experiential marketing. Tell us more about that. Um, we’ve been through these before.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

Single Grain

JULY 31, 2019

This post has been upgraded with fresh, new examples and up-to-date stats. According to the IAB Mobile Advertising and Revenue report for 2008 Q2, nearly three quarters of all Internet time (71%) is spent on a mobile device: So it’s no wonder that the mobile advertising spend now accounts for two-thirds of the overall digital spend.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 100

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. Mickey Alon: And I can give you an example.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. Mickey Alon: And I can give you an example.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. Mickey Alon: And I can give you an example.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Single Grain

NOVEMBER 14, 2023

The exact numbers vary in different verticals, but for example, WordStream found that Bing had an average of 33.5% To get 10 leads from Google Ads, for example, you’d need to spend around $638 (based on an average Cost Per Click of $1.50). So, if you bid $0.40, for example, you’d need a minimum ad spend budget of $12.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Vidyard

MAY 13, 2020

Take the AI-powered search technology LucidWorks, for example. You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). For example, a new product, a new release, a new event, or a new method. YouTube Live (a.k.a.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Single Grain

JULY 21, 2020

Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94