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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

B2B organizations are breaking unhealthy habits and updating their approach as they adapt to shifting buyer expectations and behavior. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist. Agility is key.

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Content Goblins

Kevin Indig

Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Many people at CMSEO stress test Google’s systems to the max and learn a lot in the process. The common denominator between all of this?

Insiders

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Larger than Snap, Twitter, and Pinterest.

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The ugly side of digital transformation

Biznology

It’s not that BPR was a bad idea; rather, few organizations are capable of the kind of massive change it demanded. A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. Corporate structure resists transformation change. Such examples are rare, though.

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Thursday, June 5, 2008. Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation.

Web 2.0 100
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Marketing in Times of Uncertainty - Whiteboard Friday

Moz

Posted by randfish Our work as marketers has transformed drastically in the space of a month. In fact, I think it's time to probably crunch down and do some hard work. environment of fear. And that builds this environment of fear , right. And that builds this environment of fear , right. lower investment/layoffs ?

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. Their experience organizing many successful events gives them insight into what works and what doesn’t.