Buzz Marketing for Technology

JUNE 27, 2008

libraries, copyright, and virtual reality Jeffrey R. January 16, 2008. Some of the key problems the study found include: Young people don’t develop good search strategies to find quality information. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments. Wired Campus Writers.

Copyright 100

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Buzz Marketing for Technology

JULY 21, 2008

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. Â Studies and papers on IO Â . Study that attempts to estimate how much new information is created each year. The role of contextual clues in the creation of information overload (pdf) - Study focuses on IO due to email.

Resources 100

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Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. Case studies and best practices. case studies.

Web 2.0 100

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Industrial Marketing Today

JUNE 24, 2010

I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff. The second study done by GetResponse (aff. Copyright © 2010 Tiecas, Inc. Are those predictions a little premature? Can we deliver a powerful 1-2 punch by combining social media and email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Buzz Marketing for Technology

JULY 10, 2008

July-August 2008. > Finally, they study these data in an effort to find ways to improve. Her most recent previous HBR contribution was the March 2008 article “Is Yours a Learning Organization?” Copyright © 2008 Harvard Business School Publishing Corporation. Archive and Back Issues.

Work Management 100

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Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Copyright © 2010 Tiecas, Inc. You can buy the book from Amazon and visit his site at www.distributiontrap.com. The interview is split over four videos. of Tiecas, Inc.

Distribution 60

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Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. When hes not writing, he teaches anthropology and womens studies in Las Vegas, NV. links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. Ann says on May 23rd, 2008 at 10:43 pm.

Product 100

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Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. All Rights Reserved.

Relevance 60

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Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.

Lead Generation 60

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Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

But current studies indicate that these communities tend to be used for improving specific business processes (how work is being done), rather than leading to innovation (new knowledge) or change outside of the enterprise. Mobilizing IUCNs Knowledge to Secure a Sustainable Future: The IUCN Knowledge Management Study (2004) (PDF - 451 kb).

Ad brokers 100

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Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle 60

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Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Copyright © 2010 Tiecas, Inc. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals. All Rights Reserved. of Tiecas, Inc. Resources

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Copyright © 2010 Tiecas, Inc. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Copyright © 2010 Tiecas, Inc. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

Counselors Corner > May 2008 > 50 of the Most Dependable Web Resources for University Students 50 of the Most Dependable Web Resources for University Students. Litsum - This site is the ultimate resource for comprehensive literature study guides, book summaries and literature notes. © copyright 2003 – 2008.

Resources 100

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Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Copyright © 2010 Tiecas, Inc. Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. All Rights Reserved. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Copyright © 2010 Tiecas, Inc. It is all about the customer and not you and your company. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Instead, explain how those things benefit your customers. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

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Industrial Marketing Today

JULY 14, 2010

in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Copyright © 2010 Tiecas, Inc. Achinta offers his industrial clients marketing for engineers by an engineer. { Maybe it’s my M.A. All Rights Reserved. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JULY 24, 2008

Here are the odds, the scientifically studied odds: nine to one. And thats been studied over and over and over again. March 9-12, 2008, Orlando, FL. Copyright © 2008 Mansueto Ventures LLC. When it mattered most? Yes, you say? Youre probably deluding yourself. You wouldnt change. Dont believe it? You want odds?

Companies 100

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Industrial Marketing Today

MAY 21, 2010

Copyright © 2010 Tiecas, Inc. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Web 2.0 60

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Buzz Marketing for Technology

JUNE 23, 2008

Centre for the Study of Reading, University of Illinois. This page was last modified on 10 June 2008, at 22:29. See Copyrights for details.) & Newman, S. Cognitive apprenticeship: Teaching the craft of reading, writing and mathematics (Technical Report No. BBN Laboratories, Cambridge, MA. January, 1987. Fitts, P.M., &

Wikipedia 100

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Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Copyright © 2010 Tiecas, Inc. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. All Rights Reserved. of Tiecas, Inc.

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Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Copyright © 2010 Tiecas, Inc. One-size-fits-all site content will not help you engage. The same holds true for video white papers.

Rules 60

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Buzz Marketing for Technology

OCTOBER 14, 2008

The study also identified a framework for four types of writing, the first one is non-reflective, while the other three are characterized as different kinds of reflection. Action Research Projects Case and cultural studies Practical experiences Structured curriculum tasks. Reflection in Teacher Education: a Study in Progress.

Peer-to-peer 100

Peer-to-peer Thought Leadership Education Case Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

June 24th, 2008. June 17th, 2008. They use elearning to expedite the information sharing and some self-paced case studies. Then, they have breakout sessions where the learners are able to discuss what they learned and work through case studies. June 10th, 2008. June 3rd, 2008. The Rapid Elearning Blog.

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

Copyright Guide. New Assessments that Measure 21st Century Skills: "As pervasive as assessment seems to be today," the report says, "it remains an emerging and challenging field that demands further study and innovation." Copyright © 2008 – Privacy Statement – Terms of Service. Useful Tools. Weekly News.

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Buzz Marketing for Technology

JUNE 27, 2008

Copyright Violation. Download file. £ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s © 2008 SlideShare Inc.

Enterprise Management 100

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Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. Case study archive. Case study archive. Copyright ©1994-2005 Ark Group Ltd All rights reserved. The original knowledge-management publication. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice.

Enterprise Management 100

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Buzz Marketing for Technology

JUNE 19, 2008

Added by Clark Shah-Nelson , last edited by Clark Shah-Nelson on May 20, 2008 ( view change ). Assure compliance with copyright law. What are the policies and procedures concerning compliance with copyright law? However, for now, just delegate to a decorator identified directly by the context. -->. A ttachments (1). Add Labels.

Budget Programs 100

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Buzz Marketing for Technology

JUNE 23, 2008

2, June 2008. create a study aid for their classmates, and the. PBwiki (PBWiki.com, 2008) and as its wiki. The Course panel contains course materials, including links to a syllabus page, signup sheets, videos, and collaborative exam study sheets. Collaborative Study Sheets. ?When Search JOLT. Mark Frydenberg.

Wiki 100

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Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. Glad to hear that “sales experience&# was validated/reinforced in another study. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

WriteSpark

OCTOBER 28, 2008

Case Studies.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Case Study Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. Brochure Writer.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

Buzz Marketing for Technology

JULY 28, 2008

Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet.

Web 2.0 100

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