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B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). “B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. 35 (avg) sales development conversations convert to 10 sales qualified leads (SQLs/appointments) for a quota-based sales representative. Companies obviously have to prepare.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. By harnessing behavioral insights, businesses can enhance their marketing effectiveness and conversion rates.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. Find out more at www.leadfabric.com , LinkedIn , Facebook and Twitter. ###. About LeadFabric.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It also brings in conversion rates 6 times higher than other channels. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn.

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Visible Expert Profile: Tim Ash

Hinge Marketing

This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO). Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008.

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The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. The methodology of the campaign was to distribute identical content across LinkedIn, Facebook, and Twitter. The paid campaign had a 3.93% conversion rate. Half of it was organic content, and the other half was paid advertising.