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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Wednesday, April 23, 2008. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. skills) and grow into PLN producers (2.0 belong to Classroom 2.0 (for educators using Web 2.0 May 9, 2008 8:12 AM.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

Do you really think Web 2.0 It is not about tools and it isnt about students doing projects or creating their own content. It isnt about the tools, it is about attitudes, curriculums, who defines what is relevant, and who certifies that etc. And I hope that web 2.0 ’ How very relevant… and disturbing. By KendraK on Jan 16, 2008.

The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. Labels: start page eLearning 2.0 June 5, 2008 1:41 PM. June 5, 2008 9:57 PM. June 5, 2008 10:12 PM.

Redefining the Role of the CMO

Buzz Marketing for Technology

Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline. times per minute for 43 minutes – to make it more relevant to end users – making it more branded content. What the CMO role mean to each of you?

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector.

Delivering ROI on Social Media

Acquiring Minds

Today, let's turn to some examples of how B2B marketers are embracing social media for this purpose. A few weeks ago, McKinsey & Company released the results of their latest survey on social media: Building the Web 2.0 The McKinsey survey struck a chord with me in that 94% of responding executives deployed Web 2.0 In other words, a significant proportion of survey respondents are using Web 2.0 new media blogs B2B lead generation social media Web 2.0Enterprise: McKinsey Global Survey Results. tools for customer acquisition. Bingo!

The Connectbeam Social Computing Blog: Five Moves of Power Users in Enterprise 2.0

Buzz Marketing for Technology

Web Worker Daily. « Fix the Enterprise 2.0 October 10, 2008. Five Moves of Power Users in Enterprise 2.0. Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0 These ratings hold the potential to undermine the spirit of "lets get people talking and collaborating" that defines Enterprise 2.0. On the web, those whose success is built on people finding them are very good at maintaining their profiles. The Enterprise 2.0 Share relevant information often. AppGap.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. of Tiecas, Inc.

Top 10 Reasons Small Businesses Excel at Social Media

Acquiring Minds

Clean Slate - With little to no marketing infrastructure, a small B2B marketer can leapfrog to a web presence that includes social media. The production of relevant social media content requires this dedication and investment. Tags: new media Forrester blogs social media Web 2.0 Today I attended Forrester' s Webinar "Defining Your B2B Social Media Strategy" with Vice President and Principal Analyst, Laura Ramos, and Vice President of Tech Industry Consulting, Dan Klein. Last month, Laura Ramos released a report entitled: How to Derive Value from B2B Blogging.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users. That's because you probably are. In fact, I only follow back about half the people that follow me. Sorry.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. of Tiecas, Inc.

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Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net

Buzz Marketing for Technology

At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 We think that teachers should be tempted to put web 2.0 In other words, unless the course being taught is a technology course, the web 2.0 tools should be used strictly to enhance specific learning objectives set forth within a certain content area. Web 2.0

The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

Content Management (2). July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. While setting up some favourites in your web browser is a great start to creating a network of resources, knowing the people who know the information better than you goes a long way. content. Content Management.

RSS 2

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. of Tiecas, Inc.

Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 Use the list to find one or two relevant networks to join. 2.0 : Using new technology in art classrooms (Ning , Craig. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 in Higher Education (Ning, Eduardo. College 2.0: (Facebook group, Eduardo Peirano ). EdLinks : A Social network for Learning 2.0 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0 Web 2.0 use of Web 2.0

Connecting 2 the World: University vs. Workplace

Buzz Marketing for Technology

Friday, June 13, 2008. Learning will move to being department, even course-driven, with content being user-created: From LMS to VLE to PLE. TREND #2 Content Becomes Democratized l Learning content will be created by users. The content will not be controllable as it is today because there will be significantly more places where learning content will be published. TREND #3 Thin Slices of Content Will Be Consumed l Instead of “complete courses&# , content will get sliced into smaller, bite sized chunks that will be created rapidly.

Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Monday, July 14, 2008. The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. This requires skills in: interviewing document retrieval story telling interpersonal communication skills searching skills creating links between content and perception the ability to see the other persons perception 2. July 15, 2008 1:02 AM. July 15, 2008 10:35 AM. ▼ 2008. (50). Web 2.0

LiveBar – Add Community to your Site in Seconds!

Buzz Marketing for Technology

A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 LiveBar adds contextually relevant community to your site by adding a single line of Java script to your header tag just to those pages which adds community to those pages in seconds. If you've got a site with lots of content, it probably doesn't make sense to have community features on every page. But, it does make sense to add real-time conversation to sections with high traffic volume—for example, content areas about a current program, or hot topics. in April 1996.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How to Level the Playing-field With Digg by Skelliewag How to game Digg to get your content onto the front page, by building and utilizing a grassroots network and selectively targeting power users. Tags: Web 2.0 Social Tagging

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Best of 2007: Website Design , February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO. 5.

CTR 1

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What is a content audit?

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Let me end this post with a humorous video that I found on YouTube.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution (engagement) in addition to your interest in them (demographics targeting). Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Does that mean content marketing’s disconnect with customer engagement is only a matter of measuring the correct ROI metrics?

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. This forces brands to develop new approaches, such as producing entertaining content that is advertising (e.g.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve.