Parse.ly

FEBRUARY 24, 2021

Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Table of Contents. HW Media ROI content strategy.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. . Table of Contents. Content throughout the marketing funnel.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

B2B Digital Marketer

MARCH 30, 2023

Overcoming Common Mistakes to Elevate Your Digital Marketing Strategy In today’s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. The subsequent book tour put him on stage, a place Jay decided he liked very much indeed.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Convince & Convert

MARCH 30, 2015

When asked why he goes negative, Scott says this strategy is twofold: It matches his personality, so it’s genuine. There is a ton of content out there on best practices and “here’s how to win.” ” (highlight to tweet) Play By Your Own Rules Scott has rules for his content, sure.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

ClearVoice

OCTOBER 19, 2020

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content. Everybody says….

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

SmartBug Media

SEPTEMBER 27, 2019

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. Typically, podcasts come in a series and offer subscriptions. 4 Advantages of Podcasting.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Convince & Convert

JULY 28, 2013

For example, an analysis of “pellet smokers” on Google Trends shows a sharp spike in searches for that term in the United States from 2008 onward. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Content Marketing 152

Content Marketing Correlation Work Management Content 152

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. These influential figures can help your brand attract audiences with their engaging content and charismatic personalities. With a whopping 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz, TaylorMade Golf @charlietour.

Social Media 122

Social Media Media Best Practices Skype 122

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Standard

JULY 15, 2015

You’ve heard about Serial , the insanely addictive podcast that reached 5 million downloads on iTunes faster than any other in history and fueled water cooler conversations everywhere. Should content marketers care? Podcast Listenership is Growing. Podcast Listenership is Growing. A Storytelling Fit for Brands.

Planning 40

Planning Content Marketing Storytelling Content 40

Exo B2B

MARCH 8, 2018

People talk about them and companies are ready to pay the big price to benefit from their audience and their credibility, and get their help in building a strategy. To create action, you need content and relationships.” CEO, Marketing Insider Group, speaker, co-author « The Content Formula ».

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. Creator Economy and Content Entrepreneurship.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Create Ephemeral Content.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. The website provides valued & well-researched pieces of content related to the cores of digital marketing, content marketing, social media, paid search, WordPress & SEO.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

SnapApp

AUGUST 24, 2017

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. . When digital marketing (and what we know today as content marketing) was still in its infancy, there was a bit of a learning curve. . Companies posted on a whim and with no strategy.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. At the time Variety was still very focused on print, so in 2008 I left and went to PointRoll to be the Head of Sales for their Western region.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Exo B2B

MARCH 16, 2017

These influencers take up a lot of room, not only in conversations but also in the strategies of the firms that hire them, sometimes at a substantial cost. To create action, you need content and relationships.” Everywhere, I’ve met influential people and long-standing experts. Marketing is now overflowing with them.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

B2B Digital Marketer

DECEMBER 21, 2023

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Policy and strategy (4). Open content holistic research environment. 14 June 2008, Gráinne @ 9:37 am.  I’m at the Eden 2008  conference in Lisbon. Sarah Stewart — June 15, 2008 @ 6:30 am.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · All that is well and good, and I am sure that they will find and create maps and models and diagnostics and workshops and full-blown strategies, and will capture their markets with prescriptive approaches … that’s what their business models demand. April 2008. March 2008.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. Andrew McAfee.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

Paul covers topics like how to sell your social media program to by making a strong case, how to be a good listener using DIY tools across many types of media, how to find and court influencers, how to make social media worthy content and measuring results. Published by Quill Driver Books in spring, 2007, it is in its third printing.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. May 19, 2008. Connection Strategies. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. chrisbrogan.com. Newsletters. Many good points here, Chris.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. Web Content 2007. wiki adoption strategies. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Net Neutrality. New York Times. Nine Inch Nails. Northern Voice. office 2.0. online communities. Presentation. project management. Publishing 2.0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Valasys

AUGUST 30, 2019

According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them. Also, Gen Z is different from its predecessors.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Buzz Marketing for Technology

JULY 24, 2008

Enter your email address: May 23rd, 2008 in Productivity. Not about quality, but about content. Tell you boss about the new working strategy you just read about. links for 2008-05-25 at DeStructUred Blog. Jamie says on May 23rd, 2008 at 12:11 pm. Lorie Marrero says on May 23rd, 2008 at 7:28 pm. CONTRIBUTE.

Product 100

Product Work Management RSS Privacy Policies 100

Convince & Convert

DECEMBER 31, 2013

Pam: What I felt like happened, especially 2007 and 2008, when we had the major economic crash, it felt to me like all of a sudden as a collective global workforce everybody said, oh my God, nothing is sacred, no institution, including gigantic banks, is protected from instability within the marketplace.

Work Management 125

Work Management Enterprise Management Social Media Rules 125

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100