Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is effective content marketing? All Rights Reserved. Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. KM Edge: Where the best in Knowledge Management come together. KM Overview.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Jun 24, 2008 0. Jun 22, 2008 0. Late next week, I’ll be in Porto, Portugal for WikiSym 2008 planning meetings, followed by the one-day symposium An International Discussion of Work Towards The New Knowledge Forge. Presentation. project management.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Add a new twist to this old workhorse by telling your story in different ways. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is all about the customer and not you and your company. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How do you shift the focus from you or your company to your prospects and customers? All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

£ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to B2B Marketing Awards homepage Username Password Forgotten your details?

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Take YouTube, for example. Convert casual interest into product curiosity to narrow your funnel and qualify your leads.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

OCTOBER 31, 2010

Bliss-001 03/08 500 Fifth Ave., Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Savvy

SEPTEMBER 30, 2009

In 2008, Mashable did a roundup of URL shortening services and highlighted 90 providers… (yup 90!) For a case study in URL structure, go here. . If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Case Studies in Custom Content. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. There’s been a bit of news about it recently. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JUNE 15, 2009

Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] We do not write about ad campaigns and likely never will.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds. [-for April 2008. March 2008. February 2008. January 2008. They cruise through the case studies or the insights or examples and imagine what it would be like to be that brilliant entrepreneur or that successful CEO or that great sales rep. Tracked on May 21, 2008 at 11:21 AM.

Business 100

Business Wikipedia Thought Leadership RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

MARCH 30, 2011

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Buzz Marketing for Technology

JULY 28, 2008

RSS Contact Us. Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I really appreciate you embracing the concept that not pretending to have all the answers is an agency strength, not a deficit. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

I have subscribed to your rss feed as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Thanks again.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Expion just compiled 8 case studies with one of our clients, Applebee's. Hope that helps! You don't define.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. I’ve seen the case study from Coke. Jill : Joe, I found this article from 2008 from the Rocky Mountain New s. Joe : That did used to be the case. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Work Management 119

Work Management Marketing Management Stats Social Media 119