The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Slides can be seen below. Well, because there were some features we considered more important than others and so should you.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Contently

NOVEMBER 18, 2016

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. I spoke with him about martech’s automated future, where content fits into the marketing stack, and what marketers get wrong about martech.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. . –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Hinge Marketing

DECEMBER 16, 2013

Similar to Visible Experts Charles Green , Alan Weiss , and Lori Randall-Stradtman , Tim’s ascension to Visible Expert status was cemented by the success of his book, Landing Page Optimization, published in 2008. The Content Marketing Model. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. TABLE OF CONTENTS (updated to Jan. Island Press. The thoughts expressed herein are strictly those of the blogger. fun stuff: quizzes, self-evaluations, other interactive content. .

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff? Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? Smart, optimized content. And guess what?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. This data reinforces the notion that b-to-b marketers still need help when it comes to the social networking space—something that content producers can assist them with. Summit Business Media's AdvisorOne.com Launches Paid Content Product.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

JULY 26, 2010

The more content pointing to your site from sites with authority the better. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. But what if you’re a big business with lots of SEO already?

Social Media 115

Social Media SEO Marketing Websites PR 115

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Content recommedations from Evri. White Papers. Video Center. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. He would receive a regular and steady influx of requests from members of the press – including reporters, editors, and publications – looking for stories and sources.

Link Building 69

Link Building SEO Ad Building Blogger 69

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Entries are commonly displayed in reverse-chronological order.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Comics are great because you can tell any kind of story to deliver a message or theme, and I believe content is best absorbed through story. You wouldn’t do that with any of your other content.”. Arrow (1963-66).

Storytelling 94

Storytelling Brand Identity Branding Advertising Agencies 94

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. What I have also observed is that arts press offices are now forced to pick up the slack. July 08, 2008. Sites of Interest. Patron Technology - the leader in e-mail and online marketing for arts & culture.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

WebMarketCentral

NOVEMBER 20, 2008

What's needed-beyond unique and useful content-to really make a blog successful? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Is Writing Great Content Enough to Build a Successful Blog? Is Writing Great Content Enough to Build a Successful Blog?

Blogspot 20

Blogspot Blogger Best Practices Business 20

Buzz Marketing for Technology

JUNE 27, 2008

Table of Contents. From Tim, as true with all brackets: Rather than browsing the web for what you need and getting distracted by the irrelevant but interesting, RSS essentially gives you your own personal newspaper with carefully selected content. StumbleUpon is a valuable tool as a reader or a blogger. Highly recommended."

RSS 100

RSS Tips Digg Work Management 100

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Don’t make the visitor scroll vertically or horizontally to read your primary content. Place your logo at the top left.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? My take is that is at the top.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

Business Bloggers |. Press Releases. Hitting The BPM Suite Spot All Bloggers. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. © Copyright 2008 The Gale Group, Inc. by Industry.

Work Management 100

Work Management Marketing Management Resource Management Software 100

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" How To Pitch To Bloggers by Pick Me! Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A.

PR 20

PR Best Practices Press Blogger 20

Buzz Marketing for Technology

OCTOBER 3, 2008

Select the people you want to remove by adding their names to the basket and press Remove Connections. To include your blog content into LinkedIn news, go here. Amit Agarwal is a professional blogger and personal technology columnist for a national newspaper. BlogAds Invitations Available for Bloggers & Site Owners.

Linkedin 100

Linkedin RSS Tips SMS 100

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on. Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Buzz Marketing for Technology

OCTOBER 14, 2008

Posted on 12 October 2008 in Productivity & Organization , Technology | Digg |. BC Doan Says: October 12th, 2008, 20:32 pm. Stephen Says: October 12th, 2008, 20:51 pm. Mike Tieden Says: October 12th, 2008, 20:53 pm. bugmenot Says: October 12th, 2008, 21:02 pm. bugmenot Says: October 12th, 2008, 21:02 pm.

Work Management 100

Work Management Rules Product Enterprise Management 100

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40