Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing? The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Buzz Marketing for Technology

JULY 23, 2008

April 2008. March 2008. February 2008. January 2008. The survey was carried out amongst 2 groups of SMEs: Those operating in the Internet/new media sectors in the South East of England ( Digital SMEs ) and a more general group of SMEs operating across the UK and a range of sectors ( All SMEs ). July 17th, 2008.

Peer-to-peer 100

Peer-to-peer Wiki RSS Skype 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Convince & Convert

AUGUST 14, 2012

Add the call to action to the video itself , just in case someone else has embedded it on their blog or website. In 2008, the New York Times found that 19.4 Just remember you can’t use the latest tunes you heard on the radio due to copyright restrictions. You can follow him on his blog , Google + and Twitter.

Video Marketing 144

Video Marketing Copyright Youtube Adwords 144

WebMarketCentral

JUNE 24, 2009

Everyone who writes a business blog ultimately wants the same thing—more traffic. A more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. All good ideas, though you'll need fairly substantial traffic to begin with for these techniques to be practical.

RSS 20

RSS Best Practices Business Blogger 20

WriteSpark

DECEMBER 16, 2008

Social Media. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. December 16, 2008 in Sales Materials | Permalink. WriteSpark Blog Feeds. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.

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Paid Search Agency Companies Copywriting Copyright 120

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

WriteSpark

NOVEMBER 11, 2008

Social Media. November 11, 2008 in Case Studies | Permalink. WriteSpark Blog Feeds. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

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Conference Copywriting Copyright Case Study 120

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Filed under Inside-Out Thinking , Successful Blog |. -->. Why all the Fuss about Blogs in Marketing Strategies? Words of a Broken Mirror said. […] blogs make networking a true pleasure. in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. September 29th, 2008 at 1:06 pm.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. June 24th, 2008. June 17th, 2008. If you’re a regular reader of this blog, then you know that’s flat out wrong. Instead, they’re media rich elearning with video and audio that trains people on very complex machinery and procedures. June 10th, 2008. June 3rd, 2008.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Lead 120

WriteSpark

AUGUST 19, 2008

Social Media. « Technology PR Sessions at 2008 PRSA Conference | Main. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. August 19, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Blog Feeds. Case Studies. White Papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Buzz Marketing for Technology

JUNE 28, 2008

June 22nd 2008 11:00 pm. While figuring out how to summarise 30+ pages chapter on my blogging practices for a talk I’m giving tomorrow I realised that it could make sense to share some of the bits from it here. « New weblog, new RSS feed | Personal side of social media: learning from weblogs » Welcome!

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RSS Copyright Template Resources 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Wilkinson , PhD, Associate Professor of Marketing at Montana State University Billings. You can buy the book from Amazon and visit his site at www.distributiontrap.com.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. I am referring to optimizing customer engagement in B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

Leave a Comment Previous post: Social Media and B2B Marketing Do Pair Well Next post: The Distribution Trap – How Innovations Become Commodities FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Sunday, May 25, 2008. Preparing students to contribute to and consume in a media rich market. In order to prepare students to consume and create multi-media messages, student should be both evaluating and creating Online video, podcasts and blogs. May 26, 2008 10:14 AM. May 26, 2008 10:19 AM. Lisa Parisi.

Education 100

Education Screencast Ning Web 2.0 100

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. (See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Buzz Marketing for Technology

JULY 22, 2008

This video will appear on your blog shortly. as a media professional, i cant understand how a company can so blatantly spam people like that. Added: March 20, 2008. Added: March 20, 2008. Added: March 20, 2008. Copyright Notices. © 2008 YouTube, LLC. Views: 31,977. watch in standard quality.

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Leave a Comment Previous post: How to Make Your Business Blog Be All It Can Be Next post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? No, telling your readers what to do next is only half the battle.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. If you have a blog, look at the number of comments left by your readers. This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60