Valasys

MAY 20, 2019

The summit will have IBM Watson’s marketing research program director & evangelist, Loren McDonald, who will deliver a presentation detailing ways to leverage artificial intelligence, to capture & derive meaningful insights from data to help the B2B industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Lead Agency

OCTOBER 4, 2017

There are also plenty of third-party software developers utilising the power of IBM’s Watson super-computer to create next level analytic and marketing automation software. However, the advent of machine-based learning has led to more advanced analytics and monitoring. Example 1: Crenshaw Communications’ smart client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

WebMarketCentral

APRIL 20, 2009

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

Adwords 20

Adwords Tactics Tips PPC 20

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. StartupNation Blogs.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown. Is it difficult to measure the ROI of marketing activities and prove the value to the CEO?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results. That works sometimes.). The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). In any case, this is where the Alterian engine should help.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. 17 Services.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Social Media.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Very helpful post, Jay. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. For over 20 years, Rose has helped many organizations tell their story to the constituents they serve.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” To help your staff? Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. And the more time you spend online, the more likely you are to suffer relapses.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. JF : It’s important to note that influence – at least as measured by Klout – is derived over time based on consistency of content creation and interaction.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

The overall concept of trying to “calculate&# (not guess) who the mass influencers are using your available data points and weighting factors, and then planning outreach specifically to them, is helpful. We have also found asking appropriate questions and product usage details help identify these folks. Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. E-Media Summit -->. Digital Magazines. -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. GREAT INFO!

Paid Content 145

Paid Content Ad Building Branding Brand Identity 145

Hubspot

APRIL 8, 2013

One of the questions he started to ask that you might find helpful is "Are you getting all the new business that you want?" If you need some help transforming yourself into a content creation machine, check out this free ebook -- it''ll tell you how we at HubSpot approach our own content creation strategy.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Parse.ly

JULY 25, 2019

Content is a strategic value, and Rose argues that it should be measured as any asset would be. But even a world-class content analytics platform isn’t immune to the variable pressures of business. was reliant on traditional PR. We created a quarterly analysis, a PDF called the Authority Report, which PR emailed to journalists.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

MAY 24, 2021

Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Top Tools for Audio SEO and Podcast Analytics. List Your Podcast on All Podcast Platforms (Especially Google and Apple). What Is Audio SEO?

Lead Ranking 98

Lead Ranking Lead Scoring Paid Content SEO 98

Convince & Convert

MAY 20, 2010

Progress is measured incrementally over time, not immediately over lunch. In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. Rarely are accumulations the best data points.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I drew a line below it and told the 11-person, multi-departmental group in the room to help me pinpoint some of the issues that have gotten in the way of making progress on their effort to add the features and functionality at their website. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. Schoenfeld figures that for now, custom report ideas from companies and agencies help formulate the RowFeeder R&D path.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Find: information that helps them understand what they need to know to make the best decision.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 1, 2010

John Bauer In considering baby steps to leverage social sign on and speaking from an IT security/traditional single sign on perspective, it might be helpful to consider social sign on as a "step" in the user authentication process. Plus, building in some checks to the login process should further help keep personal information in sync. "We

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both help sales, marketing, and customer service personnel plan and schedule follow-up activities. ” — B2B PR Sense Blog. 3) Crystal.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

Online Marketing Institute

NOVEMBER 4, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Google Analytics. Is the era of PR over? First, let’s define what PR means from the perspective of the customer (i.e., Guard dog PR. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40