2008, Analytics, Copywriting and PR

Best of 2008: Web & SEO Copywriting

WebMarketCentral

MARCH 23, 2009

Any type of marketing copywriting is a blend of art and science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting

Copywriting SEO Best Practices Internet Marketing

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion. Craft more compelling headlines and ads? Combat dreaded "writer's block"?

Copywriting

Copywriting Best Practices Classified Ads Trigger Marketing

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

OCTOBER 4, 2017

In the near future, a lot of day-to-day marketing activities, such as keyword research, Ad Words campaign management, copywriting and online monitoring, could be delegated to smart machine learning software. However, the advent of machine-based learning has led to more advanced analytics and monitoring.

Marketing AI

Marketing AI Paid Content Work Management Marketing Automation Services

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO

SEO Best Practices PR PageRank

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. naming conventions SEO copywriting mistakes search engine rap Christopher Richards sloppy copy Steven Wright Copyblogger Brian Clark Small Business Search Marketing Matt McGee Searchles Don McMillan The Chronicles of George del.icio.us tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Website Design

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.

Design

Design Marketing Websites Best Practices Microsite

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Branding Brand Identity Best Practices

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Adwords

Adwords Tactics Tips PPC

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown.

Branding

Branding Brand Identity Marketing & Strategy Best Practices

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: SEO Tools, Part 2

WebMarketCentral

APRIL 14, 2009

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., How can you use free Google tools to benchmark your search marketing performance against your competition?

SEO

SEO Tools Peer-to-peer Best Practices

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices RSS Adwords

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Search Marketing, MSN AdCenter, Ask SponsoredListings, Google Content Network Tips, Inside AdWords, Adwords Conversion Optimizer, PPC Blog, Gordon Choi, semvironment, AdWords Quality Score, PPC Hero, Blogation, David Rodnitzky del.icio.us tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords

Adwords Tactics Tips SEM

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ). 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: WordPress Tools and Tips

WebMarketCentral

MARCH 19, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Blogspot

Blogspot Tips Tools Best Practices

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

MARCH 30, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO

SEO Best Practices Copywriting Internet Marketing

Best of 2008: SEO Link Building

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building

Link Building SEO Ad Building Linkbait

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media

Social Media Optimization Digg Web 2.0

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content

Paid Content Ad Building Branding Brand Identity

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools

Tools Best Practices SEM Adwords

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

SEPTEMBER 14, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices Web 2.0 Adwords

B2B Marketing Zone

Best of 2008: Web & SEO Copywriting

Best of 2008: Interactive PR, Part 2

Trending Sources

Best of 2008: Sales & Marketing Copywriting

The Definitive Guide to Machine Learning for Marketers in 2017

Best of 2008: SEM Landing Pages

Best of 2008: SEO Guidance, Part 3

Best of 2008: SEO Guidance, Part 5

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Website Design

Best of 2008: Social Media Optimization, Part 2

Best of 2008: Strategy and Branding, Part 2

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Blogging for Business, Part 3

Best of 2008: SEO Tools, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Blogging for Business, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: AdWords Tips and Tactics

Best of 2008: Random but Interesting, Part 2

Best of 2008: Blogging for Business, Part 1

Best of 2008: Random but Interesting, Part 1

Best of 2008: WordPress Tools and Tips

Best of 2008: SEO Guidance, Part 2

Best of 2008: SEO Link Building

Best of 2008: Social Media Optimization, Part 1

Best of 2008: SEO Guidance, Part 4

How NOT to pitch a blog | Online Marketing Blog

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Best of 2008: Cool Web Tools, Part 2

Best of 2008: Cool Web Tools, Part 3

Top 15 Content Marketing Agencies in the Middle East

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