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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

In this post, Brandon Falls briefly explains the purpose and content of the guide. Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!);

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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Content Marketing: How do you write to entertain readers? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."

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Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

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Best of 2008: SEM Landing Pages

WebMarketCentral

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

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Best of 2008: Social Media Optimization, Part 4

WebMarketCentral

Branding Strategies for Your Social Media Profiles on the Web by SEOmoz The wise and prolific Rand Fishkin provides thoughtful guidance on choosing a name, avatar and strategy for personal or corporate social media branding and online reputation management.