2008, Adwords and Analytics - B2B Marketing Zone

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM

SEM Cost Per Click Enterprise Management Paid Search Agency

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

OCTOBER 12, 2018

A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. billion in 2008. Plus, with the launch of Analytics, the constant developments of DoubleClick, it has kept striving for supremacy.

Paid Search Agency

Paid Search Agency Display Doubleclick Advertising Agencies

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

Adwords

Adwords Tactics Tips SEM

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

Adwords

Adwords Tactics Tips PPC

Best of 2008: Web Analytics

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Analytics

Analytics Marketing Analytics Tools Best Practices eCommerce

SEM Mystery: The Case of the Missing Leads

Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. “Care for a drink?

SEM

SEM Adwords CTR Search Engine Marketing

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. clutter) from good (a clear call to action among other attributes).

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

There's lots more red meat for web analytics data junkies as well. Among his findings: organic search is the source of both the highest volume and best quality of traffic. Social traffic (e.g. StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated.

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Branding Brand Identity Best Practices

Facebook Ads Library- What it is and how to use it

Valasys

DECEMBER 5, 2022

In 2000, Google launched its first Ad service- Google AdWords. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . 2018 – Facebook creates story ads and its own Facebook Analytics. . Advertisements became digitized. 2012 – By now, it had over 1 billion users.

Facebook

Facebook Paid Search Agency Ads API

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Tools

Tools Best Practices RSS Adwords

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS

RSS Best Practices Business Blogger

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Branding

Branding Brand Identity Marketing & Strategy Best Practices

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity

Creativity Paid Search Agency Best Practices Adwords

5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

JUNE 27, 2008

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! Jake on 18 Jun 2008 at 10:55 pm. å·§ on 19 Jun 2008 at 1:03 am. […] å??æ??é?¾æ?¥: Erica DeWolf on 19 Jun 2008 at 2:13 pm. . Erica DeWolf on 19 Jun 2008 at 2:13 pm. Edwin Hl Metzler on 19 Jun 2008 at 8:23 pm.

Google

Google RSS Tips Product

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords

Keywords SEO Tools Adwords

Best of 2008: SEO Tools, Part 2

WebMarketCentral

APRIL 14, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO

SEO Tools Peer-to-peer Best Practices

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

SEO

SEO Best Practices PR PageRank

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. This post walks readers through the conversion tracking process on AdWords, Yahoo!

Search Engine Marketing

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can "conquesting" be applied as an SEM tactic? Let the market tell you what works and what doesn't.

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. The one major missing inbound marketing feature is paid search management, such as Google AdWords integration.

Small Business Marketing

Small Business Marketing Bundling Work Management Paid Search Agency

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

JUNE 27, 2008

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Caleb Elston on 27 Jun 2008 at 11:37 am. Google Tutor © 2003-2008. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Written by: J. Great info!

Google

Google RSS Adsense Privacy

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

SEO social media interactive PR? SEO social media interactive PR?

PR

PR Best Practices Blogger Copywriting

How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. You may also track your visitors, leads, quotes etc.

Search Engine Marketing

Search Engine Marketing Paid Search Agency Search Marketing Adsense

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product?

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. I am going to set up PPC for three senior living communities, all. I am doing PPC for a franchised company with several locations.

SEO

SEO SEM Effectiveness Enterprise Management

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management

Work Management Marketing Management Demand Analytics

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. It has enlightened me a lot.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

NOVEMBER 8, 2021

You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX. You’ll find posts covering topics like customer experience, lead management, productivity, the future of work, content creation, analytics, and everything in between. But that’s what makes it great! Convince and Convert.

SEO

SEO Work Management Marketing Management Advertising Agencies

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

A low-cost web analytics package with features that can't be matched by that free one everybody uses. Helpful Firefox plugins and SEO analytics tools. Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match.

Tools

Tools Best Practices SEM Adwords

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

seo.co

MARCH 8, 2020

You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX. You’ll find posts covering topics like customer experience, lead management, productivity, the future of work, content creation, analytics, and everything in between. But that’s what makes it great! Convince and Convert.

Internet Marketing

Internet Marketing SEO Social Marketing Marketing Websites

Ad Tracking: What It Is & How to Do It

Hubspot

JULY 10, 2019

As William Stentz, Director of Marketing Analytics at Carmichael Lynch, reminds us , "Good key performance indicators are simple, timely, critical to the success of a project, and not financial in nature.

Doubleclick

Doubleclick Paid Search Agency Ads Adsense

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Content Focus Trends. Almost a decade ago?

Marketing AI

Marketing AI Marketing Automation Services Trends B2B Marketing

Video Tech Company Leverages SEM to Drive Enterprise Leads

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Trending Sources

Best of 2008: AdWords Tips and Tactics

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Web Analytics

SEM Mystery: The Case of the Missing Leads

Choosing an Email Marketing Software « The Effective Marketer

Best of 2008: SEM Landing Pages

Best of 2008: SEO Guidance, Part 5

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Strategy and Branding, Part 2

Facebook Ads Library- What it is and how to use it

Best of 2008: Blogging for Business, Part 3

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Blogging for Business, Part 1

Best of 2008: Blogging for Business, Part 2

Best of 2008: Strategy and Branding, Part 1

Best of 2008: Random but Interesting, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

5 Excellent Productivity Tips For Google Reader

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: SEO Keyword Tips & Tools

Best of 2008: SEO Tools, Part 2

Best of 2008: Random but Interesting, Part 1

Best of 2008: SEO Guidance, Part 3

Best of 2008: Social Media Optimization, Part 2

Best of 2008 (So Far) - Search Engine Marketing, Part 1

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Hubspot Offers Small Business Marketers a Big Bundle of Features

Best of 2008: SEO Guidance, Part 4

4 Easy Ways of Subscribing to Feeds in Google Reader

Best of 2008: Interactive PR, Part 2

How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

Demandbase: A New Twist In The Lead Management Automation Market

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Youcalc: On-Demand Analytics Without Stored Data

How NOT to pitch a blog | Online Marketing Blog

Top 50 SEO & Marketing Blogs & Influencers for 2022

Best of 2008: Cool Web Tools, Part 2

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

Ad Tracking: What It Is & How to Do It

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Stay Connected