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How Online Sales Can Help You Grow in Hard Times

Hubspot

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. But at HubSpot, we truly believe that anyone can sell online. How HubSpot Payments Can Help. Store buyers’ transactional information with a payments object. What's Next for Your Business?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Don’t interrupt.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Capture visitor information – Implement a method to capture visitor information from your business blog.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform. Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Source: VentureBeat.

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3 Marketing Lessons From Charles Darwin

Hubspot

Buyers not only have access to more information, but information generated by other consumers, not just companies. Buyers wish to consume information when they want and how they want. Companies spent 17% less on trade shows in 2009 verses 2008 4. ” states HubSpot CEO Brian Halligan. Connect with HubSpot :

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. They also highlight each blogger with a head shot, bio, link to their blog and contact information.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.