chiefmartech
JANUARY 25, 2023
A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. That’s a clear signal of a profession in demand. Maybe not bad.
B2B Marketing Directions
JANUARY 14, 2023
For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. On both customer retention and new customer acquisition.
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Customer Experience Matrix
NOVEMBER 19, 2010
million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million actual vs. $10.4
Online Marketing Institute
NOVEMBER 1, 2010
Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. What does work? 3) B2B marketers clung to unimaginative spending habits.
B2B Marketing Directions
OCTOBER 25, 2020
In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it."
Adobe Experience Cloud Blog
OCTOBER 4, 2011
Specifically the convergence of branding and demand generation. This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Enter the recession. That doesn’t change the facts.
ViewPoint
JULY 10, 2012
In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.
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