Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Your LInkedin page. Your blog, naturally.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Ryan Robinson, a renowned blogger, shares the strategies he used to earn through his blog in his monthly income report. No need to test all new tech, as the flow of new tool is constant.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Hubspot

FEBRUARY 23, 2017

In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Cold calling is replaced by useful content and tools that help people find them and contact them for more information.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution. I would take this a little further.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of [.] Original post by Jay Baer [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. Maybe your blog. And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. You run over to check your Twitter account. This, I'll try. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&#

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. Why are social analytics so important? Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Industrial Marketing Today

MAY 6, 2011

I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. In 2011, 33% of the respondents chose this option which is a five point jump over 2010.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

JULY 14, 2010

The best way to beat resistance to new tools is to use them and show impact. Great points on CEO vision and social Kjcrantz Well said. Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. Thanks, Mike! Great post.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier. The appetite for tools content is huge. Of the top 10 posts, only number 4 and number 10 are semi-recent.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? So what are the best ways to use Twitter for business?

Twitter 100

Twitter Stats Tools Tips 100