2008, 2009, Media and Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media

Social Media Media Paid Content Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Great article Jay!

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Social Media Success Stories

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media

Social Media Web 2.0 Media Blogger

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. asl the dominant uses.

Spending

Spending Media Mobile Advertising Forrester

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Engineers, technical buyers and C-level executives are time-starved and on the go. Not so fast!

Social Media

Social Media Social Marketing Media Planning

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization

Optimization SEO Buying Cycle Web 2.0

16 Alternative Search Engines and When They’re Used

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative.

Paid Search Agency

Paid Search Agency Privacy Advertising Agencies Transparency

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

JANUARY 4, 2010

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak.

Creativity

Creativity Paid Search Agency Web 2.0 Best Practices

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&#

Social Media

Social Media SEO Marketing Websites PR

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media

Social Media Media Paid Search Agency Video Marketing

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. MarketingSherpa.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Talk about an ad that’s chock full of truth and authenticity. Your Web site. Linked from Twitter.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Facebook Ads Library- What it is and how to use it

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . Thus started the engine of advertising and marketing via print and other broadcasts.

Facebook

Facebook Paid Search Agency Ads API

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media

Social Media Optimization Media Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Take a good hard look at your current marketing content and ask yourself is it optimized for search engines and customer engagement? Get Engineers Can Sell white paper now.

Optimization

Optimization Web 2.0 Planning Buying Cycle

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

DECEMBER 18, 2019

Read more: How to Assimilate Competitive benchmarking in Social Media. Search Engine Journal : The website was founded in the year 2003 & has been consistently providing the readers with the latest news & best practices employed by the industry experts to scale their businesses.

B2B Marketing

B2B Marketing Paid Search Agency B2B Best Practices

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Looking for a little marketing wisdom?

markempa

FEBRUARY 18, 2009

There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan. Search Engine Optimization - It seems that more and more marketers are focusing on making their websites search-engine friendly.

Web 2.0

Web 2.0 Planning PPC Case Study

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Search engines don’t convert, people do.

Business Blogging

Business Blogging Optimization Web 2.0 Business

How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing

Search Engine Marketing Paid Search Agency Search Marketing Adsense

B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies

Case Studies Case Study Social Media Studies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Get Engineers Can Sell white paper now.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Intimacy: This is measured by looking at the search terms used to find your site. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Achinta offers his industrial clients marketing for engineers by an engineer.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Social Media with Email Marketing – is it the Super Combo? He is the Founder & President of Tiecas, Inc. –

Email Marketing

Email Marketing Planning Web 2.0 BtoB

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Get Engineers Can Sell white paper now.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. And yes, it does cost money.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Success story #1: Manufacturer of electronic passive components We built an online parametric search application for the client’s website to help site visitors quickly find/build the exact part number based on selecting a number of design and/or performance characteristics. Is that a good thing? Take a quick poll.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

I should know — I am an engineer too. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

Social Media and B2B Marketing Do Pair Well

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media with Email Marketing – is it the Super Combo?

Social Media Success Stories

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Have Digital Marketing and Social Media Killed the Industrial.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

16 Alternative Search Engines and When They’re Used

Best of 2008: Amusing, Creative and Just Plain Odd

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

14 Things I Think I Think About Social Media

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Get Your Social Media Story Straight | Blogging and Content.

Facebook Ads Library- What it is and how to use it

Best of 2008: Social Media Optimization, Part 6

The Twofold Benefit of Optimizing Marketing Content

10 Best B2B Marketing blogs for Entrepreneurs

Focus on Content in B2B Marketing

Looking for a little marketing wisdom?

Business Value of Social Networking

Variety of Content is the Key in the Early Stages of the.

A Blogging Style to Call Your Own

Optimizing Your WordPress Business Blog

How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

B2B social media case studies - 3 you can learn from and why they work

Generating More “Educated Leads” on a Small Budget

The Distribution Trap – How Innovations Become Commodities

How Relevant Marketing Content Helps B2B Branding

101 Tips from 50 Small Business Bloggers

Industrial and B2B Customer Engagement Simplified

Deconstructing the Four Stages of the Industrial Buy Cycle

High-Performance Email Marketing for Attracting and Engaging.

The Role of B2B Marketing is Shifting from Lead Generation to.

Creating Relevant B2B Marketing Content: Walk the Talk

The 6 essential rules of a website redesign – Ignore them at your.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Top 10 Clichés to Avoid in B2B Marketing Content

Successful Industrial Websites Require Part DiY and Part.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

The Disconnect Between B2B Content Marketing and Customer Engagement

5 Things Industrial Marketers Must Do to Attract Engineers and.

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