Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3%

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Biznology

AUGUST 16, 2010

A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. Google Zeitgeist (US) - 2009 News - Overview. Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ). But is that real, or just a distorted view of the social media world?

Digg 80

Digg Stats Twitter Social Media 80

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hubspot

APRIL 3, 2017

After Pasha Stocking was laid off from her job as a marketing and sales director in Connecticut back in 2009, she took all the usual steps to find a new job: sending resumes to prospective employers, going to job fairs, and even registering with temp agencies. My career didn't really start until I launched this [video] in 2009.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Creativity Work Management 77

Biznology

NOVEMBER 22, 2016

As I have said many times before, Google is mostly literal. Google is not your book editor or your doctoral advisor, Google is your everyman. Google is mostly populist. In fact, weren’t we all trained to aim at the 6th or 7th grade Flesch–Kincaid readability? Everyman is where it’s at.

SEO 80

SEO Content Marketing Planning Content 80

Hubspot

OCTOBER 17, 2018

In 2008, HTC became the first manufacturer to make Android devices and other brands followed. By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination. First-Mover Disadvantage.

First-Mover Advantage 74

First-Mover Advantage Work Management Marketing Management Amazon 74

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The first Aflac duck debuted in 2000. The company reported $9.7 United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

MARCH 30, 2015

When he started on Twitter in 2008, he thought it was stupid. So, he lived on Twitter for 30 days – really lived , tweeting 7,000 times in January 2009. “I mocked the heck out of Google+, but there are people who still use it and it works for them. Then he decides whether or not it’s worth it to him to be there.

Rules 142

Rules Content Paid Search Agency Viral Marketing 142

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Akkerman moved to New York in 2009 during the height of the financial crisis and worked as a consultant helping companies build their digital presence before joining Kenshoo as the third NY-based employee. “As

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

ClickZ

NOVEMBER 25, 2019

Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. At the beginning of this year Google were rumored to be considering a similar change to block cookies. Google rightly called out that finger-printing collects and exposes personal data.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Valasys

DECEMBER 5, 2022

In 2000, Google launched its first Ad service- Google AdWords. 2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . It was then followed by magazines, journals, radio and television. . Advertisements became digitized. 2012 – By now, it had over 1 billion users.

Facebook 40

Facebook Paid Search Agency Ads API 40

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. If necessary, rewrite or edit the text to address critical pain points of your prospects and customers. Map your content to each stage of the industrial buying cycle. It is impossible to tweak your site’s performance unless you can track and measure visitor activities.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Anything you can do to help them find the right information quicker will score big with engineers. Having a search function on your website is no longer an option, it is a requirement. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

MARCH 30, 2011

When it comes to online marketing Google is now cracking down on bad content, so it’s important to be original. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. The key is that it needs to be relevant and engaging. Reply Post a Comment Click here to cancel reply.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. You need to optimize yours if you want to be found in major search engines. If you use WordPress for your business blog, you need to download two very useful plugins. Both are free to download and will automate some of the SEO chores.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Google is not the only source of content ideas. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. I have even read statistics where Facebook is now drawing more visitors than Google. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

JANUARY 17, 2012

The reason why I so passionately write and speak about inbound and content marketing today is because in 2008, when the economy crashed, my company was literally on the brink of closing its doors. Google the phrases ‘fiberglass pool cost’ or ‘fiberglass pool price’ to see the results of this post.). Like I said, not too complex, right?

Transparency 141

Transparency Paid Search Agency Business Marketing & Strategy 141

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

Hubspot

APRIL 11, 2017

A Google search for “ growth hacking ” yields a plethora of results. Its founder and CEO, Sean Ellis, was pretty much a “growth hacker” before that label was really a thing -- since 2008, he’s served in interim growth roles at companies like Eventbrite and Dropbox, helping them scale in their early stages. 5) Andrewchen.co.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

Content Standard

APRIL 6, 2015

Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. Google AdWords Help even shares SEO tips, including the one below, that recommend prioritizing quality over quantity. For a search flashback, take a look at one of Matt Cutts’s first Google Webmaster videos from 2008.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

KoMarketing Associates

FEBRUARY 29, 2012

Here are over 44 telling statistics from recent mobile marketing surveys and research worth bringing into the next marketing strategy meeting (the last one is a quick video from Google). These statistics support the reasoning that mobile marketing strategy needs to be considered in 2012 and beyond. Pew Research Center Mobile Internet Reports.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

Hubspot

FEBRUARY 23, 2017

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Source: Wayback Machine. Why it Failed.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Online Marketing Institute

OCTOBER 1, 2010

Primary Vendors Most social networks offer integration features such as Facebook, LinkedIn, Google Myspace, and Twitter, see my complete matrix list (I worked with these vendors to create this list). By sharing their experiences with friends on Facebook, Twitter, LinkedIn, Google, Yahoo, MySpace, etc.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Buzz Marketing for Technology

FEBRUARY 27, 2009

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. So here are several more of the best SEO-related pieces from 2008 thus far. A tad self-serving, but informative.

SEO 20

SEO SEM Best Practices Buzz 20