Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
Sword and the Script | B2B
APRIL 27, 2021
First, you are building a library of content. Second, if you are doing owned media, the content marketing way, which is the right way , you are building an audience of likely buyers. I look back to 2008 and 2009 and I think we had the priorities right. By contrast, every other category of tactics is a flash.
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