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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000).

Stats 90

12 Revealing Marketing Stats About Facebook for Business

Hubspot

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I see some real potential here for business owners.". Well, if you're looking for some comrades who share your point of view -- or you're still trying to establish one (that's okay, too) -- we have some stats to help you out. And not just for B2C companies! That's cool.

Stats 36

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter Facts, Figures & Stats. And much more. Crabs.

Stats 59

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World&#.  See it here.

Paper 12

28 Awesome B2B Social Media Statistics

Social Media B2B

If you have any other interesting stats, please add them in the comments and include the source with link. This is up from 2009, when 45.0% of marketers said they used social media for marketing. Online accounted for 7% of the B2B marketing mix in 2008. billion by 2014 – almost double that estimated for 2009 ($2.3 B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. Related posts: 5 Awesome But Unconventional B2B Social Media Approaches As B2B companies start planning and executing social media, many.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Social media stats in video form.

Best Social Media Stats and Market Research of 2009

Webbiquity

Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. Companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales. 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. Learn and enjoy!

Great New Social Media Marketing Tool: PitchEngine

Content Marketing Today

Although PR methodology has focused primarily on getting the traditional media to write about your company or your client’s company, the goal has always been to influence ‘the public’, that is those members of the population that you want to impact positively. There were more than 100,000 visits (70,000 unique visitors) to PitchEngine in February 2009.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Written by Bernard Lunn / May 21, 2008 11:15 AM. / 12 Comments. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. 2008 Web Predictions. Posted by: Paul Tran | May 21, 2008 12:32 PM. I had the same experience when asking for recommendations for books on Business Strategy and on Management Consultancy - very good and relevant answers! Posted by: Jeroen de Miranda | May 21, 2008 1:33 PM. ReadWriteWeb. Last100.

Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers 3.6 Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 One zettabyte is one billion trillion bytes – which sounds like something my kids would say!) percent.

Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 One zettabyte is one billion trillion bytes – which sounds like something my kids would say!). percent.

Savvy Week in Review, July 3

Savvy B2B Marketing

From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. In his address to a 2008 blogger conference, Feldman addressses the reoccuring topic of the death of blogs in his typical irreverant style. Happy 4th of July weekend! Meetings.

Savvy Week in Review, July 3

Savvy B2B Marketing

From the many posts about the death of blogging (a perennial theme) to more examples of B2B companies using social media well to some good, old, back-to-basics concepts; business bloggers did not disappoint. In his address to a 2008 blogger conference, Feldman addressses the reoccuring topic of the death of blogs in his typical irreverant style. Happy 4th of July weekend! Meetings.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In order to keep your company focused on both the short and long terms, you’ve got to demonstrate effectiveness at both. in January 2008.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Connect the Docs

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Eccolo Media 2008 B2B Technology Collateral Survey. Is the company credible? Blogs.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. How can B2B companies best take advantage of social media?

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. Today companies receive inbound inquiries through numerous sources—the web, chat, phone calls and emails. In the companies we interviewed, the average response time to an inquiry was 31 hours. We see this as being pretty reflective of what happens in most companies. These stats really emphasize how critical it is to have inquiry management processes in place. Tell us more about that, Mike. They can.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Companies that simply put a “Follow me on Twitter&# or “Like us on Facebook&# without registration are doing themselves a disadvantage as they throw away hard earned traffic to a social network. Thanks, Bas Jeremiah Owyang Bas Many companies are integrating social media into their corporate website without a plan. you turn your customers into company/brand ambassadors.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The recommendations are based on the results of a survey of engineering, technical, manufacturing and industrial professionals who have influence on their company’s processes for buying products and services.

Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets

Hubspot

What have companies espousing current popular diets done to market their lifestyle to consumers? Mintel International, a market research company, estimates the market for gluten-free foods grew 63% from 2012 to 2014, and it projects the industry will close more than $15 billion in annual sales in 2016. Why the inclusion of other food companies? Vegan. Gluten-free. Paleo.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. The chart below shows the difference between B2C and B2B companies.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.  Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  Sample image from 2009 blogger quotes project 7.  Yes, blogs are best consumed through feeds.  Exactly. 6.  Here’s a quick example.

Test 27

3 Marketing Lessons From Charles Darwin

Hubspot

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Buyers not only have access to more information, but information generated by other consumers, not just companies. Companies spent 17% less on trade shows in 2009 verses 2008 4.

A Skewed Web: Are you an outlier?

Biznology

If you believe that Google's Zeitgeist is a good proxy for "the spirit of times" as its name claims, last year we apparently cared more about Jon and Kate and Twilight's New Moon than about the presidential inauguration, and there was also a quite unusual interest in paranormal activity : Google Zeitgeist (US) - 2009 News - Fastest Rising. Google Zeitgeist (US) - 2009 News - Overview.

Smart Marketing: Marketings Rule of 7

Smart Marketing

How about a Balanced Scorecard for the Government Bailout(s)? A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. marketing ave. Paste into your feed reader of choice.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  The classic book that was originally published back in 2008 (where were you in social media in 2008?!?!?) Will it become required reading at your company? Not to mention the ever-growing importance of social strategy. Facebook.

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Gladwell. 

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.