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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Buyers appreciate business social media use. Small Business Trends ).

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Engage Attendees On Social Media. It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Engage Attendees On Social Media. Be Swift with Post-Event Communication.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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26 Social Media Secrets Skittles Knows

Biznology

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. And so, you had to call it something marketing, you can’t call it custom publisher or custom media.

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Best of 2007: Web Analytics

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. But which metrics are really important?

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

But although Gen Z never had to know a time where they didn't have a cool gadget to solve basic problems, the impact of technology, the internet, and social media has still taken a toll on the group. built up their own finances shortly after the Recession , which ended in late 2007. Millennials in the U.S.