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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Use Flexible Pricing. Use Flexible Pricing. Create pricing flexibility that allows sponsors to choose the packages that will deliver the best results to them. You can also create price tiers such as silver, gold, diamond, and platinum, and itemize the features of each of them. Identify Specific Opportunities for Branding.

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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Why doesn’t Zoom have advertising in it?

ClickZ

Make your way to your computer and begin your workday: email, websites, and one video conference after another on Zoom, Teams, WebEx, and half a dozen other platforms. Various sources suggest that the average person before the pandemic saw as many as 700 ads per day (in 2007, a report suggested as many as 5000 per day).

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. As usual at these conferences, I spent a good chunk of my time cruising the exhibition floor for interesting new vendors.

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5 SDR statistics that can help B2B marketing improve performance

Sword and the Script | B2B

The company has conducted this survey every year since 2007. Responding companies had a median revenue of $45 million with an average selling price (ASP) of $52,000. Perhaps there should be certain criteria that have been met before conference badges are scanned. The Bridge Group has produced this report every year since 2007.

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20 Effective Growth Hacking Strategies for the Growth Hacking Funnel

Outgrow

Increase the Price! Most often we think of reducing the price every time we think of increasing sales and attracting more customers. But what if a price increase was the solution? It increased its prices by 4 times. In fact, Twitter did something similar back in 2007 at the SXSW conference. But hear us out.

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better time management with smart calendars

The Effective Marketer

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. c. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.