Remove 2007 Remove 2010 Remove Activities Remove Online Marketing
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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 3) B2B marketers clung to unimaginative spending habits.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

Additionally, they’re involving new players instead of relying solely on the marketing department. After all, social media is really not just a marketing activity. These are the folks that have the knowledge and experience that the market is looking for. (Cutting back on trade shows, reducing ad spend, etc.)

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Open Research: A Framework for Social Analytics

Online Marketing Institute

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can leave a response , or trackback from your own site. The compass idea illustrates this clearly. Will send you a ping.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

At a time when potential buyers for your product are few and far between, content syndication can be a highly effective complement to lead generation vehicles like search, by ensuring that your company is engaging with prospects actively researching answers to the problems your product can solve. Twitter Click Here to follow me on Twitter.

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B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Develop a lead generation calendar - Map out your activities for each month and then really follow it! Dig your well before you’re thirsty.

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B2B Lead Generation Blog: Lead qualification and scoring for better leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities.