Ranking B2B Marketing Automation Vendors: Part 3
Customer Experience Matrix
DECEMBER 29, 2010
Summary: The first two posts in this series described my scoring for product fit. The third and final post describes scoring for vendor strength. And I'll give a little preview of the charts these scores produce.without product names attached. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself.
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