Sat.Mar 27, 2010 - Fri.Apr 02, 2010

eMarketing Strategist

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself. Tweet This! Share this on Facebook. Digg this!

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Not any more …. How … Facebook! Digg this!

The silent majority: Why people don’t comment on your blog

grow - Practical Marketing Solutions

“Why don’t I get comments on my blog?&#. Brian O’Kane and I had a lengthy Skype call on a range of topics, including the fact that most people just don’t feel comfortable commenting … on anything. “Conventional businesses have no way of knowing how many engaged customers they have,&# he said. Engagement outside of the blog. Emotional connection without sharing.

Skype 28

The Dos and Don'ts of B2B Content Reuse

Savvy B2B Marketing

One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. some people prefer tex while others prefer audio or video). again and again. That's not going to be very compellig.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Next Transition in Communication

Digital Body Language

Over time, the way in which communication happens has gone through some very interesting transitions. Each of them resulted in profound changes in information flow, and with that, significant changes in the discipline of marketing. We’re about to see the evolution of a fifth form of communication, and it will have an equally interesting effect on our lives. 1. Conversation Discovery So what's next?

Social Media is Simpler Than You Think


With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&# Potentially fascinating, but dangerous, mysterious and scary. Social Media Demystified.

Size Matters.When it Comes to Your Teleprospecting List

Sales Prospecting Perspectives

There can be a variety of factors that play into the success and/or failure of your telemarketing campaigns. If the campaign fails, it seems to me that the commonly accepted reason is the down economy, otherwise known as " no available budget." Other reasons for failure can range from the wrong industry focus, or off target messaging, or calling on the wrong title; the list goes on. The unfortunate thing is we tend to overlook what generally seems to be the most obvious problem, THE COLD CALL LIST. The good thing is most of the time it can be solved very easily. Problem solved right? Wrong.

A Careful Approach to Prospect Personalities

Sales Prospecting Perspectives

Today's guest post on Sales Prospecting Perspectives is from Jill Ryan, one of our top producing Business Development Reps. Thanks Jill! think it's safe to say after teleprospecting into many different regions of the United States, there are various tones and personalities that can set the stage for a successful call. How do we address this? By comparing time zones to social personalities.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Can Twitter be used as a workplace tool?

grow - Practical Marketing Solutions

A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study said that despite the inherent simplicity, microblogs are evolving into a richly-nuanced medium for maintaining awareness, building relationships, and finding and sharing valuable information from internal and external sources. Why or why not?

Four Principles that Apply to Teleprospecting, Too

Sales Prospecting Perspectives

I came across an entry on B2B Ideas@Work Blog, shared by Craig Lindberg. Craig is Partner and Executive VP with B2B Marketing experts MLT Creative out of Atlanta GA. Craig's entry, entitled, " In BtoB Sales, There's No Time for Monkey Business ," really made me laugh, but made me think, too. The story that the entry starts with produces a pretty funny visual in your head even if you do not know "Ken" the referenced main character. It reminded me of the scene in the Naked Gun when Leslie Neilson is in a office and it is a comedy of errors as he is trying to retrieve his pen from the fish tank.

Marketing Like the Big Boys—Facebook for Small Business

Content Marketing Today

A Quick Guide to Getting Started with this Essential Social Media Tool. Thanks to content marketing maven, Beth Hrusch of Interact Media for this great guest post. Marketing your small business with Facebook sounds like a lot of fun and a great idea—until it hits you. You really have no clue how to do it. So, now you know how your parents felt when confronted with email. Don’t worry.

Three Steps to Make Sure You Get What You Want from Your Freelance Pro

Savvy B2B Marketing

Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee. But hiring a freelance pro is not the same as ordering a pizza for delivery; you will have to put a little work into making sure your freelancer has what they need to succeed. Is it conveying the right message?),

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

12 Mobile Marketing Stats You Need to Know

Junta 42

Our January content marketing spending study showed that one thing was clear - marketers are desperate for more information about mobile marketing.    Of all content marketing areas, only mobile marketing rose year over year re: educational needs (see the chart below).   Very relevant to this mobile marketing need, I had the pleasure of sitting through a fantastic presentation on mobile marketing trends and stats by David Doherty at Ascend Media yesterday. Hoping these will be helpful to you. Growth of Mobile Marketing. 234 million people age 13 and older in the U.S.

Sales Prospecting Perspectives, March 29th - April 2nd

Sales Prospecting Perspectives

Well, this week brought us the close of Q1 2010; it's over. Caput. Finito. We'll never have it back to do differently. Maybe that's good for some of us, and maybe for some a repeat performance would be killer. Either way, the only thing we can do with it now is learn from it's successes or shortcomings. So, what are YOU going to do with it? We had four great blog entries this week, and here's the rundown on all four: Monday March 29th. Matt found that the principles run parallel with teleprospecting, too. Tuesday March 30th. Wednesday March 31st. Thursday April 1st.

Are You Interesting To Me?

The Content Factor

Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. read more.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. check the video of a mechanic working on a car.). The audience was [.].

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Savvy Week in Review - April 2

Savvy B2B Marketing

As we look back on our first Savvy year, one of the things we're most nostalgic about--and grateful for--is all of the wonderful people we have met in the B2B community. These are the posts that inspired us this week, but as you have seen from our wraps up every week, we're learning something from you. Thanks for sharing your ideas and being part of Savvy B2B! ~ The Savvy Sisters.

Hire, Train, Retain Top Talent #5 of 6 Sales Training

Your Sales Management Guru

Sales training makes a difference in creating top performing sales teams. In this video blog you will learn how and why you need to create Quarterly Sales Training plans, why you need your sales team training each other, how to build a quality New Hire On-Boarding process and why a focus on building culture is required to push everyone over the top!

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? In a previous blog article, I shared poll results showing C Level prospects being more than willing to take their first introductory appointment by phone.

Buyer Personas: How to Deliver Relevant Content to B2B Buyers

Savvy B2B Marketing

New research from Frost & Sullivan, the Growth Partnership Company, and demand-generation agency Bulldog Solutions confirms that even high-performing marketers struggle to consistently produce compelling content. One point really caught my eye. The problem with that approach is that generic categories don’t tell you enough to make a meaningful connection with the reader.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Edit Twice, Measure Once

The Content Factor

There are people who think with numbers, and people who think with words. Numbers people—I will call them the Quantifiers—come off as business focused because they have their eyes on the bottom line: a number. They are the results managers. Words people—you guessed it, the Qualifiers—look for the substance, the meaning, and the integrity behind what is being said. read more.

Webinar: Beyond Lead Generation - Helping Sales Drive Revenue with Jeff Thull

B2B Lead Generation Blog

The purpose of B2B marketing and lead generation is to help the sales team sell; hpwever marketers can often get so wrapped up in driving campaign activity they seem to forget it's about driving sales conversion and helping the sales team achieve better results. Receive executive sponsorship and privileged access to the organization. Build and prove the financial case for your solution.

Predicting Twitter’s Success in 2006

Marketing Finger

Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? Four years ago, could people have predicted the evolution of this micro-blogging site at its onset? Apparently, yes. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it.

Hire, Train, and Retain Top Talent #4 of 6—Tools/Monday Sales Meetings

Your Sales Management Guru

Hire, Train, and Retain Top Talent #4 of 6—Tools for Interviewing. This video blog is designed to improve your success in hiring high performance sales teams. In this video I cover assessments, Interviewing Scorecards, Case Studies, Group Interviews’ and using presentations to validate sales skills. also review Acumen’s agenda to hold a successful Monday morning sales meeting. Acumen Mgmt.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Smashmouth Marketing

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company. We have to have our reps deliver. Our goal: Get to three keepers out of four. This session turns them into detectives.

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. When there is leadership, meetings become events, individuals know who to turn for action, and success begets success. The Social Media Breakfast Minneapolis/St.

Efficiency at What Cost?

Phoenix Rising

Think Again

Roger That: Developing Meaningful Buyer Persona Relationships

Tony Zambito

Image by Emmanuele Contini via Flickr. Every once in a while, we come across an article that just seems to nail it on the head ever so profoundly.   Roger Martin, Dean of the Rotman School of Management at the University of Toronto authored such an article in the Harvard Business Review entitled The Secret to Meaningful Customer Relationships.   I should have just called Roger.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Master narratives and framing the debate with B2B marketing

Reputation to Revenue

Years ago, when I was a lowly graduate student at MIT, I learned an essential lesson about communications while taking a course on "framing" the news. The lesson, as my professor Bill Gamson so ably taught, was that he who frames the terms of the discussion is halfway home with a public debate before it even begins.  Politicians understand this the best. It's critical with B2B marketing, too.