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  • WEBBIQUITY  |  WEDNESDAY, MARCH 24, 2010
    [Youtube] How to Use Article Marketing as Part of Your Social Media Strategy
    YouTube - What do videos have to do with article marketing?  YouTube is the 4th most popular website in the world, and videos consistently rank high in the search engines, so the potential to go viral is huge. Guest post by Beth Hrusch. But, what many people don’t realize is that article marketing isn’t just for directories anymore.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 20, 2011
    [Youtube] 25 Billion Tweets And More: A Year In Online Activity
    internet user watches 6 videos per day on YouTube for a total of 2 billion videos watched per day. billion – The number of videos watched per day on YouTube. 35 – Hours of video uploaded to YouTube every minute. YouTube video numbers from Google. Ever wonder just how big the internet is? That’s a lot of tweets!
  • SYNECORE  |  SATURDAY, DECEMBER 29, 2012
    [Youtube] The Best Branded Content of the Year: 2012
    The Coca Cola 007 challenge is still one of my favorite things to watch on YouTube. Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. Red Bull - Stratos Project. Oreo - Daily Twist. Sharpie - Instagram.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Youtube] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. It’s not an easy think to keep up. My guess is many people or companies say, “Let’s start a blog!” magazine.
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Youtube] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ‘em!
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [Youtube] Why Video and Visual Marketing is Everyone’s New Best Friend
    In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. Promote your YouTube channel on your site and social platforms. Okay, you might be too polite to say it but you’d probably be thinking it. Mix it up.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Youtube] Search and Social Lessons from the Zenith Social Media Marketing Conference
    While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Start with research: is your goal achievable?
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Youtube] How to turn a good white paper into a great lead generation piece
    Use your keywords and everything points to the landing page: Write and post the white paper to a landing page, then do these five additional things: Record and post a video interview of the author ( YouTube ). B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? You post it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Youtube] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Lesson # 3 : Learn To Use YouTube To Convey a Message. and excellent use of SlideShare, Scribd, & YouTube as examples!). youtube. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Youtube] 8 Modern Tips for Marketing to Millennials
    That’s why these young consumers do a lot of their research via blogs, forums, and YouTube videos. Mac Cosmetics’ YouTube page is a great example of how brands can offer their audience how-to’s from the experts. Mac Cosmetics’ YouTube page is a great example of how brands can offer their audience how-to’s from the experts.
  • MI6 MARKETING AGENCY  |  THURSDAY, MARCH 31, 2011
    [Youtube] Talking With the Groundswell
    Top Four Things We Learned When Talking With The Groundswell. 1) The Power of YouTube! Let’s make it a bit “campy&# and throw it up on YouTube! Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts. Part two, chapters 4-9, focuses on tapping into the Groundswell. Video Timeline. Let it happen.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Youtube] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. Think back to the last marketing video you saw on YouTube that made you cringe. Some companies spend upwards of $20,000 to produce a video, and end up leaving it to rot on their YouTube channel. Pun intended.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Youtube] What Sales & Marketing Can Learn From "Tommy Boy"
    Video source: YouTube. Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. In other words it helps explain something in marketing-speak by relating it to something that has absolutely nothing to do with marketing.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 9, 2011
    [Youtube] Great Facebook Pages
    Skittles - contest entries racked up hundreds of thousands of views on YouTube 2. Four out of five US businesses will be using social media for their marketing efforts this year. Social media offers opportunities for getting found by prospects and interacting with prospective customers. Zappos 3. McDonalds 4. iTunes 6. Jones Soda 7. Dell 14.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Youtube] Recipes For Great B2B Videos [#B2Bchat Recap]
    White label hosting … YouTube … etc. prdreamer : Post em where the ppl are. I say YouTube. b2bchat @fearlesscomp : TubeMogul.com is a good site that posts to all, including YouTube @b2bento : YouTube embed in webpage – pump up the SEO To round it all up, it was a nice session as expected. Slick corp.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Youtube] How Are You Monitoring Your Competitors?
    Klout: [link] (Growing service for monitoring general online influence by using Facebook, Twitter, Foursquare and YouTube…will be adding more social media at a later date). Yeah I know you have your eyes on your major competitors. Michael Corleone in The Godfather Part lll said, Never hate your enemies-it affects your judgement.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 22, 2011
    [Youtube] Top 10 Industrial Marketing Posts of 2011
    Manufacturer’s Marketing Video Becomes a YouTube Sensation. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. And now for the drum roll please….
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Youtube] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Author information. Neal Schaffer.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Youtube] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Youtube] 11 Must-Subscribe Marketing News Blogs and Websites
    Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube. 8. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know? 11 Must-Read Marketing News Blogs/Sites. 1.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Youtube] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Okay, not really.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Youtube] 20+ Amazing Examples Of Content I Wish We Created
    Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 2, 2011
    [Youtube] Improve Your Blog Posts by Doing Interviews
    And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevance to your industry. You need great content to keep your readers coming back. People like a good news story, and an interview format fits the ticket just fine. Wouldn’t it be nice if you could get an industry scoop&#
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Youtube] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
    We all know the infamous ‘Old Spice’ viral video campaign by now (which earned itself over 43 million views on YouTube), but what you may not have heard of is the follow up to the video. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. She died 3 days b4 he became president.” Toyota Camry. QuestionPro.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Youtube] The End of ‘Social Media’
    Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. Barnum, BTW). IMDB has an app for that.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Youtube] How to Fascinate -- and Better Connect With -- Your Audience
    First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection.
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Youtube] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    They did a YouTube video called the Coke happiness machine. And if you haven’t had a chance to check this YouTube video out, check it out. Will it be traditional social media via YouTube or a blog? Speakers included Jamie Turner , the CEO of 60 Second Communications ; Joyce Sullivan , founder and CEO of SocMediaFin, Inc.;
  • WRITING ON THE WEB  |  THURSDAY, MARCH 24, 2011
    [Youtube] 11.5 Steps to Video Blogging in 30 Minutes
    Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Hyperlinked keywords.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 9, 2012
    [Youtube] Marketing Made Simple TV to Premier Tomorrow at Noon ET
    This show will post here, at Digital Brand Marketing and on YouTube. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show tomorrow, Marketing Made Simple. Marketing Made Simple  - Smart but Simple Ideas to Improve Business. Jon Ferrara, CEO, Nimble.com (Social CRM).
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JULY 7, 2010
    [Youtube] Advanced Techniques that Takes Email to the Next Level
    The popularity of Youtube has shown that people love video, so why not use that in email? In the past months, I’ve written a lot about best practices for email marketing. In this post I’d like to look at a couple of advanced email marketing techniques that can take email marketing to the next level. Video in Email. Social Media.
  • PAUL GILLIN  |  SUNDAY, DECEMBER 18, 2011
    [Youtube] Cool & Useful Sites for the Holidays
    Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. 3.  The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Definitely bookmarkable. Skype . Google+ Hangouts.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Youtube] The Funniest Tweets From #AppleLive
    To simulate the #applelive experience, open up several separate YouTube vids, play them simultaneously, minimize, stare at a test pattern. Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. That''s when the problems began.
  • VIDYARD  |  TUESDAY, MARCH 31, 2015
    [Youtube] Why Volkswagen’s Old Wives Tale Video Campaign Works so Well
    million views on YouTube, and that number continues to grow. With two videos released in February, two more in early March, and another just last week, followers of Volkswagen’s YouTube channel are treated to another hilarious video on a regular basis. Diesel engines have a spotty history. It makes people feel something.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Youtube] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    Sure, we’ve all been getting lost in that YouTube black hole for a number of years now, but it’s only quite recently that marketers have started to rein in this beast and take advantage of video’s potential. He also specializes in the art of outsourcing and using webinars to ‘cash in’.  We love James on: his YouTube channel. You do!
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Youtube] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    One reason marketers are putting so much effort into platforms like YouTube and Vimeo is the continued rise of advertising in online video content, leading to reliable monetization for video producers and greater exposure for brands. With 2013 now quickly receding, it’s time to push full steam ahead into 2014. FOR EWORD by David C.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Youtube] How To Boost Conversions With Personalized Remarketing
    The user skips those and goes right to the shoe section, browses a bit, and then leaves to go watch a YouTube video. Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Share your process in the comments section below.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Youtube] Consumer Brand SEO Pulse: 6.25.15
    Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time”. Google Trends is now showing “minute-by-minute, real time” data, which also includes YouTube and Google News data. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! link]. link].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Youtube] Social Engagement Stories From SXSW
    They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. No Really.
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Youtube] Your social media marketing automation solution
    So, as long as Google+ isn’t smothered in its sleep with a pillow by mommy and daddy, Google and YouTube, then it’s an essential part of the puzzle. So, social media automation is key. It’s not optional, it’s not nice to have, it’s  de rigueur. Some say from 9-midnight on Sunday. earn the most clicks on average.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 24, 2013
    [Youtube] When you are doing nothing, you are doing something
    Follow him on YouTube. Follow him on YouTube.  . By Preston Reed, {grow} Community Member. At this time of year when we traditionally find some time to rest, I think it is important to reflect on the important work of doing nothing. I am a professional musician and my life’s work depends on being creative. It’s not. It’s not.
  • JUNTA 42  |  TUESDAY, JANUARY 17, 2012
    [Youtube] Content Marketing and the War of Attrition
    By now, we all know about the Old Spice/Twitter/YouTube campaign from last year.  It was brilliant. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Youtube] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. YouTube Videos. Here''s what it''ll look like when you''re done: 5) YouTube Videos. Table of Contents. Tweets. Facebook Posts. Google+ Posts. Vines.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Youtube] How to Get Your Company to Go Viral on Facebook
    Go global with your sharing by updating across other media platforms like Pinterest, Twitter and YouTube. Or follow in the footsteps of Lifelock, which shares LifeLock videos on Facebook that have been uploaded to YouTube. With just 25 cents, companies can reach an audience of 1000. Change Your Marketing Strategies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Youtube] Can social media change your company’s culture? I doubt it.
    So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. Their cultures are pre-wired to succeed.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 30, 2014
    [Youtube] Blog to Book: The Secret Behind Expert Ebooks
    To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Get some video of you speaking and put it on YouTube. Turning a blog into a book is nothing new.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Youtube] The Future of Digital Marketing is Already Here
    Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc. Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. ITjsb22-EwQ&feature=kp.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Youtube] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos. link] ). V.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Youtube] What Google and Facebook Hide From You
    ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. That doesn’t interest me.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Youtube] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Now You Can Smell Like YouTube Sensat. After UK Stabbing, YouTube Removes Ex. Learn more. Be a resource.&# 4. Mobile 2.0
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Youtube] How GoPro’s Content Marketing Puts Experience Before E-Commerce
    GoPro’s main content hub, the Channel , is essentially a sophisticated YouTube channel, hosting video and photo content captured with its cameras. GoPro has always been a brand that represents amazing experiences and adventure. Share over shop. GoPro, on the other hand, emphasizes a share call-to-action over shop. Content for everyone.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Youtube] Interesting Infographics: 10 Biggest Office Distractions
    years watching commercials (does skipping commercials on YouTube count?  =). If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. years eating. years driving. years working.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Youtube] Creating Viral Content Comes Down to Just Letting Go
    If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. What I found interesting is that instead of leveraging these videos to generate traffic to a YouTube channel for the station, the videos are posted under Herzog’s name. Ice is back and the roads will glisten.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Youtube] The Changing Nature Of Work [Slideshare]
    In March 2012, 2 Billion YouTube videos watched a day. So for people who own devices they’re watching 400 YouTube videos a month.  In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. The Changing Nature Of Work. Globalization. Demographics. The Social Web.
  • PAUL GILLIN  |  MONDAY, JULY 29, 2013
    [Youtube] When Bad News is Good
    YouTube views are over 1 million. There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Consider the case of Reza Aslan , a religious scholar and author of the controversial new book,  Zealot: The Life and Times of Jesus of Nazareth. 
  • SYNECORE  |  SATURDAY, FEBRUARY 9, 2013
    [Youtube] The Best Branded Content of the Week: February 9, 2013
    Here's a fun video I came across on YouTube this week from Red Bull. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Monopoly - Save Your Token.
  • LEADERSHIP  |  THURSDAY, JANUARY 9, 2014
    [Youtube] Interesting Infographics: A Day In The Life Of A Social Media User
    For example, on YouTube, a total of 200 million hours of video are viewed within 24 hours. Have you ever wondered how many times “Like” is pressed on Facebook in one day? Or the exact number of tweets posted on Twitter? In particular, Saxum provides a second-by-second, minute-by-minute replay, as well as statistics on social media behaviour.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
    YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. It’s free to sign up and get started.
  • SYNECORE  |  FRIDAY, MAY 23, 2014
    [Youtube] Navigate Your Web Design Process in 5 Steps
    Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Designing a website your audience will appreciate can be a daunting task! When a user finds a website to be cluttered, confusing, and clunky, you are going to have a hard time getting that user to come back for more. Follow @Spenceafied.
  • DIGITAL VOICES  |  MONDAY, DECEMBER 3, 2012
    [Youtube] 8-track tapes, Hula Hoops and QR codes in Mobile Marketing
    The QR code brought me to a YouTube video that was a simple, short and to the point "how to" video for their product. After a couple of lackluster experiences, however, where my scanning efforts were rewarded only by being directed to a company's homepage, I began to think QR code scanning was a waste of my time.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Youtube] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 world? A.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 20, 2009
    [Youtube] How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension
    YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. Here he shares his thoughts on the impact Web 2.0 How does Web 2.0 world? A.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Youtube] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    YouTube (29.2%). How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 201-300.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Youtube] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Youtube] Manufacturers: Benefits of Using Social Media
    Then why waste your time? The key to any tool is to know how and when to use it. Manufacturers are used to having control of the message and where it goes to which is fine. Social media is just a different way to gain exposure and increase traffic. Here are some helpful hints from Heidi: share content across social media platforms.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Youtube] Mizuno running long tail outreach marketing case study
    Watch the Webinar for Much More. I am sure you can explore much more about this process by attending today’s  Outreach Marketing Virtual Summit 2014  and by watching the embedded YouTube and SlideShare sneak peeks of my presentation from the event. The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Youtube] B2B Social Media Marketing -- Does It Work?
    Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. What is a reasonable conversion expectation from click to form fi. Why do my Bing adgroups show a DRAFT status?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Youtube] Can social media change your company’s culture? I doubt it.
    So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. Their cultures are pre-wired to succeed.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Youtube] The New Definition of SEO [Video]
    Subscribe to Synecore Tech''s YouTube Channel for more insight into the world of Marketing Technology! As Google continues to evolve, so has the capabilites (and limitations) of its search engine. These updates have many business owners and marketers questioning the future, and importance, of SEO. Love awesome videos as much as we do?
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 17, 2011
    [Youtube] Can Your Customers Find Your B2B Industrial Company Online?
    How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. That was five years ago.
  • ENGAGE  |  MONDAY, APRIL 1, 2013
    [Youtube] 8 Ah-Ha Moments from SXSW 2013
    The one social media channel every business should be on: YouTube. Jamie Grenney, VP of Social and Online Video at Salesforce, says a quality YouTube video can be just as powerful as a sales person (though we still need people!). YouTube offers great search and a format people feel comfortable using and sharing. takeaways. 1.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Youtube] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Youtube] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Youtube] Facebook Uses Mobile Video to Take Over the World
    Apple had tons of cash and the iPhone, and Google had the two largest search engines on the planet, with the 2 nd one being YouTube, the world’s largest video platform. Ever one to seek out brevity, I think I’ve finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. That’s crazy.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Youtube] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • DIGITAL BODY LANGUAGE  |  FRIDAY, MARCH 6, 2009
    [Youtube] Assessing the Buyer's Toolkit - 10 examples
    Education/Discovery YouTube Video: in a software company, an entertaining viral video used to access potential prospects and bring them into a free trial process. If, as B2B marketers, we're going to help buyers along in their buying process, the first thing we need to understand is how they buy.
  • VIDYARD  |  THURSDAY, APRIL 24, 2014
    [Youtube] How to Optimize Your Videos for Mobile Devices
    While destination sites like YouTube and Vimeo are already fit for mobile when it comes to video player size, if you’re serious about video marketing, you know that YouTube is only a small part of a larger video strategy and you’ll need to drive folks to your own, optimized site to convert. width(player_width) $(player_span).height(player_height).css(''line-height'',
  • VIDYARD  |  THURSDAY, MARCH 26, 2015
    [Youtube] Make Your Video Start Playing at a Specific Timestamp
    If your videos are posted to YouTube, you may already know that you can share a video and have it start at a given time using the t=# parameter in the URL. youtube_id &t=70. But there’s a big catch: for this to work, your visitors are going to be driven to the YouTube page of your video and off your website.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Youtube] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    million views on YouTube. The music video was released on July 15, 2012 and has gained over 280 million views on YouTube ever since. Remember what you thought when you first saw the Old Spice guy? When you heard the musical stylings of Carly Rae Jepsen in the emotional roller coaster "Call Me Maybe?" So what can you do? Whatever works.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 18, 2012
    [Youtube] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    When was the last time you watched a 30 minute long YouTube video? by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much.  And here is the other astounding fact: the video is 30 minutes long.  So – how did they do it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Youtube] Social media success story: Marketing a medical practice
    winner is randomly chosen from the correct answers and announced by a short YouTube video every Wednesday. And a nice side effect of Truth-O-Meter Tuesday is that the practice has a growing collection of relevant videos on YouTube! Unless you possess the business savvy of Lisa Reath. Blogging. Even Worse Medicine. eBook. The results.
  • B2B MEMES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Youtube] My February Challenge: 10 Tweets a Day
    No one holds YouTube to the same standard as Twitter, so it seems unfair to focus on messages being sent. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. tweets a day.
  • BIZNOLOGY  |  THURSDAY, MAY 16, 2013
    [Youtube] Content Marketing: Content Beyond Copy
    And building a YouTube channel has some great SEO and audience-building value, as well.). Image via CrunchBase. Too often, thoughts of content for content marketing start and end with the written word. If you broaden your view, though, you open up a world of ways to connect with your target audience. Here are a few ideas. Video. Infographics.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 2, 2012
    [Youtube] Nonprofits and Social Media: The Power of Video Story Telling
    From blogs and Facebook to the most famous of video sites, YouTube, there are many options to post videos and tell your story. YouTube actually has a program specifically for NPOs. More information about each of these items is available on YouTube’s nonprofit page. Creating video has never been easier. That’s powerful!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 8, 2011
    [Youtube] How to turn a good white paper into a great lead generation piece
    Video interview of the author (YouTube). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Why go outside for creation of content? Outside experts have far more credibility. You post it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Youtube] 33 Inspiring B2B digital marketing case studies
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months. Is it harder or are we not looking hard enough? 10%), 2 engagement worth $250k in revenue.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Youtube] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Create a YouTube playlist for student video reviews. According to Fast Company , YouTube reaches more people 18-34 years old than any cable network. Create a playlist on YouTube specifically for student video reviews so that your audience knows exactly where to go to find what they’re looking for. 5.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Youtube] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    YouTube Rewind – Turn Down For 2014. As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles ,  videos , events and people. Which are your favorite? And which ones did I miss? Best Slideshares.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Youtube] Content Marketing Is A Strategic Solution To A Strategic Problem
    YouTube video of your advertising campaign is not content marketing. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Youtube] How the Web Is Changing Video Marketing for the Better
    The ad aired on TV only after it debuted on Facebook, Twitter, YouTube, and Nikefootball.com. The official video has more than 250K views on YouTube, but other users have republished it and contributed tens of thousands of other views. Make it short. But, wait -- what if this short attention span is a myth? Not necessarily.
  • JUNTA 42  |  SATURDAY, JUNE 13, 2015
    [Youtube] This Week in Content Marketing: Honda Fails to Go the Distance
    Honda holds off on being a media company (16:55): Last year, Honda looked to make a big splash by announcing that it was redirecting its budget for cable TV advertising into developing its own digital destination – the Honda Stage website and YouTube channel. This week’s show. Recorded live June 8, 2015; Length: 1:00:23).
  • SYNECORE  |  TUESDAY, JANUARY 22, 2013
    [Youtube] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
    March 2012 - Application of changes to its privacy policy allowing Google to track user data over all platforms, including Gmail and YouTube; Google said it was to help personalize search query results. It controls the two largest search engines on the planet (Google and YouTube). What does it mean? HOW DOES HTTPS AFFECT ORGANIC SEO?
  • SYNECORE  |  THURSDAY, APRIL 25, 2013
    [Youtube] SoLoMo in Action: Fixing My Sump Pump
    Here it is: Before driving off, I pulled up my YouTube app and searched “sump pump installation.” Just to be safe, I pulled up one of the YouTube install videos on my tablet, setting it beside me as I got down and dirty (hey, the tablet’s still under warranty). That is exactly what happened to me. HIGH WATER MARK. IN SEARCH OF.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 16, 2012
    [Youtube] Cookie Deletion and Measurement: What you Need to Know
    Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. How Reliable are Cookies? times up to 6.5
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Youtube] The 19 Best Content Marketing Blogs From 2014
    This video was just published last week and already has generated 28,000 shares on the site and more than 15 million views on YouTube. I’m not sure it’s my favorite video of the year but this is a pretty creative idea. Yep that’s right! It’s roundup time. These are in no particular order, grouped by publisher. 1.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Youtube] 8 Ways to Use Video to Make the Most out of Event Marketing
    They can certainly live on YouTube, but the primary purpose for these three types of videos is for sending them directly to your highly targeted registered-attendee list with a personalized email (you should receive this list of attendees once you register as an exhibitor). Let’s see what you can do! Before the Event. Value Videos.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Youtube] Social Media For B2B Explained
    Youtube. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network. Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 9, 2015
    [Youtube] [Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners
    From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? Promote and Partner.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Youtube] How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well
    founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator. Being humble keeps you hungry. Christine Tsai, Founding Partner, 500 Startups ( Click to Tweet ). Talent comes from all over the place.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Youtube] How to Make Social Sell: From Thought Leader to Thought Provoker
    learned how investment and property management firm, Jones Lang LaSalle is generating tangible leads on seven-figure commercial real estate deals using YouTube. Do your YouTube videos or white papers reveal hidden opportunity? He blogs at www.offthehookblog.com and can be reached at jeff@jeffmolander.com. This is How They're Doing It.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Youtube] Move From Branded Content To A Content Brand
    Today, your fans on Facebook, your followers on Twitter and your subscribers on YouTube or iTunes are a valuable audience. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. What do you see happening in Content Marketing today?
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