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ENGAGE Serving Up Social Media (When You’ve Already Got a Full Plate)
| WEDNESDAY, FEBRUARY 1, 2012
The three said they stick to Twitter, Facebook, and occasionally post videos on YouTube, but haven’t really gotten into other platforms, such as Pinterest. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? In the hot seats were three very tech-savvy people from D.C.’s
SOCIAL MEDIA B2B 6 Ideas to Get Your B2B Social Media Plans Started
| THURSDAY, NOVEMBER 4, 2010
Every blog, news release, YouTube video, and other digital communication should have an easy-to-find, easy-to-use link back to your website. Your B2B company’s online marketing strategy needs to incorporate social media. The big question now is, “What, exactly, do we need to do?” The web is chock full of answers to that question.
SAVVY B2B MARKETING Savvy Speaks: Favorite Social Media Tools
| WEDNESDAY, FEBRUARY 29, 2012
It’s a free email you can sign up for that will give you a digest of activity on your social media accounts: Twitter, Facebook, LinkedIn, Yelp, CitySearch, FourSquare and YouTube. While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain.
HUBSPOT 3 Improved Ways to Reach the Modern Target Audience
| FRIDAY, OCTOBER 21, 2011
If your audience hates to read but sits on YouTube all day, then you should have a series of videos for them to watch that answers their questions and keeps them engaged. ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages. But haven’t you heard?
HUBSPOT The State of Podcasting [Data]
| FRIDAY, OCTOBER 15, 2010
How do you get started with YouTube, video podcasting, live streaming, or viral videos. Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting. According to Webster, podcasting is doing better now than ever before. How does your business use podcasting?
MI6 MARKETING AGENCY B2B Company Websites
| MONDAY, MAY 23, 2011
Content goes out to outposts – Youtube, Facebook, Linkedin, Slideshare, etc. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Ditto that.
WRITTENT Top Blogging Statistics: 45 Reasons to Blog
| THURSDAY, APRIL 25, 2013
small businesses plan to post a video to YouTube in the next 12 months to promote their businesses. 'Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Blogging. 37) 80.3%
AD YOUR COMMENT HERE [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
| TUESDAY, FEBRUARY 1, 2011
However, after a negative experience with an employee generated YouTube clip, he says: “The whole experience was awkward. I’ve gotten a late start on my last issue of Harvard Business Review, which is focused on social media use for businesses. That’s the key point: You can’t just dabble in social media. Period.
HUBSPOT Which Links in Your Email Marketing Get the Most Clicks?
| WEDNESDAY, JULY 11, 2012
The logic is simple: if your contacts are happy with the email content you've sent them, they might also be interested in subscribing to receive even more information/updates from you through other channels of communication such as YouTube, LinkedIn, Google+, Twitter, or Facebook. Types of Links to Include in Your Marketing Emails. ” 2.
MODERN B2B MARKETING Creativity: The Missing, Yet Critical Element For B2B Marketers
| MONDAY, AUGUST 23, 2010
Encourage others to share the content you post to your Facebook page or on your YouTube channel. What's the missing, yet critical element for successful B2B marketers? – Creativity. It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques.
TRADESMEN INSIGHTS Is Content Marketing the New Branding?
| TUESDAY, NOVEMBER 13, 2012
So take advantage of the tools that are out there, from blogs to LinkedIn, YouTube, webinars and the multitude of other options available to you. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you.
MODERN B2B MARKETING 4 Content Marketing Lessons from the Kony 2012 Campaign
| WEDNESDAY, MARCH 14, 2012
Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. Story telling matters.
WWW.BRAINSHARK.COM Will Online Video be the Top Marketing Trend in 2013?
| MONDAY, JANUARY 28, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. It’s been said a zillion times, but YouTube averages 4 billion hits each day, and holds high authority in Google search. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. January 07, 2013 09:41 AM. Tweet. Disqus.
HUBSPOT 4 Business Blogging Lessons From Google's Chief Blogger
| TUESDAY, JULY 27, 2010
This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen grew up in Washington D.C. Karen has worked at Google since 2002, specializing in business writing and media relations. Download the ebook now!
PR MEETS MARKETING Let the 2008 Trend Lists Begin
| TUESDAY, DECEMBER 4, 2007
It's not about running ads on YouTube, it's about participation: if a CEO or anyone else can bring value to a particular community (e.g. It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. The question is how does this truly impact PR? WSJ, BusinessWeek, etc.) del.icio.us
HUBSPOT 6 Non-Fluff Answers to Your Social Media Questions
| THURSDAY, MARCH 3, 2011
It also has a fantastic YouTube channel that shows the science of running. Social media fluff. That is something we hear over and over again. In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. Should you avoid self-promotion in social media engagement?
INBLURBS 5 ToDos for your Social Media Success in 2011
| WEDNESDAY, FEBRUARY 9, 2011
Give everybody of your staff a Flip Cam to record interesting daily tasks and upload those videos on YouTube. You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! Shift your employee recruitment to social media. Let your employees find you! Measure your results.
WRITING ON THE WEB Content Marketing Challenge: What to Write?
| TUESDAY, DECEMBER 14, 2010
A survey of more than 1,000 businesses this past Spring found that “producing engaging content is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. Novel?
HUBSPOT Impact of Super Bowl Ads on Social Media [New Data]
| TUESDAY, FEBRUARY 8, 2011
Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. YouTube. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78
INBOUND SALES NETWORK Is Your Social Media Strategy Putting Lipstick on a Pig?
| TUESDAY, JUNE 21, 2011
Perhaps they visit Facebook for a couple of minutes to check status update, but then the rest of their time is spent watching videos on YouTube or providing recommendations on social shopping sites. The Internet offers endless ways for people to create, consume and share information online. Your Customers. What are they doing there? Critics.
ENGAGE 4 SEO Reasons Why You Need to Stop Ignoring Google+
| TUESDAY, APRIL 16, 2013
Recent data shows it has leap-frogged YouTube and Twitter as the second largest social network. 'In the two years since its launch, it is no secret that Google+ has had its skeptics—myself included. However, it might be time to reconsider such hasty judgments. Many of these features, such as the +1, Hangouts, and Communities are old news.
HUBSPOT The Secrets to Stellar Marketing Automation
| MONDAY, NOVEMBER 14, 2011
” With a lot of moving parts: email, search, blogging, Facebook , Twitter, LinkedIn, YouTube, whitepapers, and ebooks, to name more than a handful, each marketing automation component needs to be timely and relevant from the customer’s perspective. Noting their early success on the production line, the foreman yells, "Speed it up!"
HUBSPOT 11 Simple Ways B2B Companies Can Be More Social Today
| TUESDAY, AUGUST 17, 2010
Head over to Twitter , Facebook , YouTube , etc. When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. consider making some of these simple changes as well to become instantly more social. Set up a Bit.ly account.
FEARLESS COMPETITOR Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers
| SATURDAY, MARCH 17, 2012
If you are not familiar with Mad Marketing TV, and you’re in business to business marketing or sales , you need to check out Mad Marketing TV on YouTube. Let me introduce you to them. And I want to thank both of these ladies for being great guests on the show. Here are this week’s featured guests: Colleen Francis, Engage Selling.
FEARLESS COMPETITOR Are You Alive? Why Your Blog is the Heartbeat of Your Business.
| MONDAY, FEBRUARY 6, 2012
Then you post those video clips to YouTube and Vimeo. As part of my day-to-day activities at the b2b demand generation and global marketing company Find New Customers , I research the websites of lots and lots of companies. find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. But there’s a problem. Bingo!
HUBSPOT Ready? Set? OK Go Spread This
| MONDAY, JUNE 21, 2010
OK Go has taken YouTube users by storm with their original and crazy videos, which feature the pop rock band's music along with a unique visual depiction. With several videos receiving millions of views, the band has gained immense popularity through YouTube. An incredible viral video. Marketing Takeaway. Make your content spreadable.
WEBBIQUITY The Top #Nifty50 Women in Technology on Twitter for 2012
| MONDAY, SEPTEMBER 10, 2012
Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube.
MANHATTAN MARKETING MAVEN 9 Ways to Assess Blogs
| MONDAY, MARCH 18, 2013
Furthermore “blogs were found to be the fifth-most trustworthy source overall for information on the Internet” trailing news sites, Facebook , retail sites and YouTube. Reach, credibility and influence are the ultimate objectives of social media marketing. One has volume and global scale.
MODERN B2B MARKETING Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
| THURSDAY, NOVEMBER 15, 2012
Social Listening and Tracking Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities, and use those social insights to segment prospects, trigger campaigns, change lead scores, and so on. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing.
B2B IDEAS @ WORK B2B Social Media Success Formula Mixes Business with Pleasure
| TUESDAY, SEPTEMBER 27, 2011
The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. But it’s also about listening, learning and helpful thought leadership. When: 4:30 to 6:30 p.m.
HUBSPOT A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
| WEDNESDAY, AUGUST 29, 2012
Post the slides on SlideShare, upload the video on YouTube, and create a series of blog posts that dive into specific points of the presentation. This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. The creative coupon.
HUBSPOT How to Use Online Video for Business with @SteveGarfield [@InboundNow #17]
| THURSDAY, APRIL 21, 2011
Over there, they just throw up YouTube videos, little Flip videos and things. People are using YouTube as a search engine (it's actually the 2nd largest search engine in the world). How do you get started with YouTube, video podcasting, live streaming, or viral videos? Some of the biggest video mistakes to avoid. Where to start?
HUBSPOT The FIFA World Cup: The Biggest Event in Social Media Yet?
| FRIDAY, JUNE 11, 2010
The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. Matt Stone, head of new media for FIFA (soccer’s international governing body), recently declared , “This is the first social media World Cup, where ordinary fans can become instant pundits from their living rooms.”
VIRALLY BLOG How are big brands using content marketing?
| WEDNESDAY, DECEMBER 5, 2012
In 2011, Unstaged presented Coldplay and it was (and still is) the large single-artist event on Youtube. Within weeks, Vanguard’s Youtube channel gained hundreds of thousands of new views. Like the Honey Monster needs Sugar Puffs, big brands need big appeal. The online magazine – Virgin Mobile. Spoof video – Vanguard.
MARKETING INTERACTIONS Use an "Exclusive" Mindset for B2B Nurturing
| MONDAY, JUNE 8, 2009
on YouTube? The biggest consideration for B2B Lead Nurturing is often the continuous need for fresh content. If your prospects' buying cycle has lengthened, you need even more content to keep your B2B lead nurturing program rolling forward. Just staying in touch isn't enough to generate movement. Let's talk about privilege.
- 5 Excellent Productivity Tips For Google Reader
YouTube. Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. Excellent Productivity Tips For Google Reader. Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! These are very simple but useful tips. Master the Google Reader Keyboard Shortcuts.
DELICIOUS B2BMARKETING B2B social media case studies - 3 you can learn from and why they work
| MONDAY, NOVEMBER 8, 2010
The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. And, I don’t necessarily think that’s a bad thing. B2B case studies.
HUBSPOT 6 Lessons for Spreading Ideas from TED
| MONDAY, MARCH 14, 2011
More than half of the videos are viewed on TED.com but the other nearly 50 percent are viewed through YouTube, embeddable players and downloads. June Cohen, executive producer at TED , took the stage in Austin, TX at South By South West Interactive to talk about radical openness and spreading ideas. Marketing Takeaway. Connect with HubSpot
TRADESMEN INSIGHTS Social Media: Here's a Manufacturer That's Getting It Right
| TUESDAY, MARCH 16, 2010
Web site – When they redesigned their site , they made sure that as social elements were added, they included links to Twitter and Facebook, and to view their latest video, they added a link to YouTube, or to look at their product photos, they added the link to Flickr. By the way, they’re doing a great job. But it was a process.
CONTENT MARKETING TODAY Maximize The Content Marketing Impact of Your Newsletter
| FRIDAY, DECEMBER 23, 2011
Post videos of interviews to YouTube and other targeted video portals specific to your industry. 8 Ways to Extend Your Print or eNewsletter’s Reach Far Beyond Its Core Subscribers. That is obviously critical. But you can do much more to make that newsletter and its content work harder for your organization. Eliminate the sales pitch.
MARKETRI Nine Habits of Highly Engaging Content Marketers
| TUESDAY, AUGUST 28, 2012
When I want to dig deeper, I'm reading blogs, downloading e-books, and/or watching YouTube videos. Someone recently told me she was an “advertiser's dream” because whenever she sees a commercial or hears of an offer, she is immediately convinced she wants or needs that product. Make sure your Web site is up to the task.
WRITTENT 17 Ways to Repurpose Content and Triple Its Lifespan
| WEDNESDAY, APRIL 10, 2013
Embed YouTube Videos. 'Can a company ever have too much branded content ? The statistics seem to indicate that the answer is no way. In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. Change Formats.
HUBSPOT 8 of Our Absolute Favorite 2012 Holiday Campaigns
| WEDNESDAY, DECEMBER 12, 2012
When Coca-Cola promotes the campaign on their website, they have links to their Twitter, Flickr, Google+, Facebook, and YouTube accounts, and they use consistent tone and messaging that aligns with all their other campaigns throughout the year. It's that time of year again! The malls are packed. Discounts are everywhere. And glitter. prizes!
HUBSPOT How to Be Remarkable on Halloween! [Marketing Update]
| MONDAY, OCTOBER 31, 2011
They increased engagement on Flickr, Facebook , YouTube, and Twitter, and their website temporarily crashed after gaining 600 visits per day and 60,000 unique visits in less than 24 hours. Doing it Right for Halloween. Nightmares Fear Factory has been talked about on ABC News, The Tonight Show with Jay Leno, Comedy Central’s Tosh.0,
SALES INTELLIGENCE VIEW Tips On How Social Crm Transforms Businesses
| THURSDAY, JULY 5, 2012
company can collect data about the fans lives, interactions and the social profile information that is available on the social media sites like Facebook, Twitter and YouTube. Social media is one of the most significant forces reshaping the facets of business and management. In addition, IT resource infrastructure also needs to be developed.
- High Velocity Sales to Fill the Funnel & More
OR, check it out on YouTube > The Business Beat: In this month's show from Portfolio (my publisher), the focus is on "Doing More With Less." If you have a moment today, check out my recent interviews: Fill the Funnel: In his weekly. radio show , Miles Austin. Click to listen. You'll learn a lot.
SALES INTELLIGENCE VIEW What We Can Learn from Fortune 100?s Most Social CMOs
| THURSDAY, JANUARY 31, 2013
That being said, a late 2012 Fast Company infographic revealed that on global average, 62% of Fortune 100 companies maintain active Twitter accounts, 49% own Facebook fan pages, 45% manage a YouTube channel, and 36% write corporate blogs. So what’s going on? Are CMOs reluctant to adopt social media? Fortune 100s Most Social.
ENGAGE 4 Ways Bloggers Can Keep Their Content Fresh
| THURSDAY, MARCH 14, 2013
Steph solved that problem by finding YouTube clips of the best Oscar jewelry looks of all time, that not only solved our rights problem, but also added an interactive element to the post. There are three commandments I follow when developing content for my professional and personal blogs: Be honest. Be human. Don’t be boring. Bottom line?
HUBSPOT Who Wants a Marketing Music Video? - Ke$ha Parody, "Clicks Talk!"
| TUESDAY, JUNE 1, 2010
Tune in every Tuesday on our blog, or subscribe to our YouTube page. Do you ever want to inspire others to embrace the value of inbound marketing. through song ? If you liked the You Oughta Know Inbound Marketing music video, check out this one! This video guest stars HubSpot TV's Karen Rubin and Mike Volpe. Want more videos? Desktoppin’!
KOMARKETING ASSOCIATES B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
| WEDNESDAY, MAY 1, 2013
YouTube (69% vs. 61%). 'Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).
ENGAGE Rebecca Black and the Art of Being Bad
| WEDNESDAY, MARCH 16, 2011
Rebecca’s now infamously bad little ditty was uploaded to YouTube in February earlier this year, but no one paid it much mind. Related articles How Rebecca Black Became a YouTube Sensation (mashable.com) Rebecca Black: Why is She Trending on Twitter? Home 1. Strategy 2. Creation 3. Management 4. Distribution 5. FRIDAY! After.
- Sales Leadership: Be a Postive Force
You can also learn more on my YouTube Channel. Sales Leadership: Be a Positive Force . It’s been a tough past few weeks; it’s been hard to listen to the chaos in Washington DC, the impact on the US stock market, continuing war issues and the lack of strong economic growth. Believe me; I was really excited to travel this week.
WRITTENT 20 Killer Web Copywriting Tips
| THURSDAY, APRIL 11, 2013
There’s a reason websites like Pinterest and YouTube are so popular. 'If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should also be eye-catching and unique in your content. Use the active voice. That makes it powerful. Be concise.
PAUL GILLIN Let Your People Speak!
| THURSDAY, FEBRUARY 24, 2011
IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. It’s clear that Watson’s accomplishments were more than just a technology triumph. Tell Stories.
E-STORM Google +1, But Who's Counting…And Who Cares? | e-storm International
| WEDNESDAY, APRIL 13, 2011
YouTube is the 6 th most visited site on the web (Comscore Media Metrix March 2011), and the PicasaWeb photo-sharing and Gmail/GTalk platforms are constantly being innovated and improved. Gonzo April 20, 2011 at 4:17 pm | Permalink Really interesting… what if they incorporated +1 on YouTube exclusively? The answer is none.
WWW.BRAINSHARK.COM Online Video Length: How Long Is Too Long?
| MONDAY, JANUARY 28, 2013
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. In my experience, the general online audience has a lower attention span for business-focused video content than it does for the typical entertaining YouTube fare. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet.
SAZBEAN Social Media Success takes Planning
| THURSDAY, APRIL 14, 2011
If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. and start posting stuff, you may start getting great engagement and conversations, but have have difficulty in measuring ROI (return on investment) and increase in sales. If not, what do you hope to accomplish by running the contests?
WRITTENT Top 5 Tips on Making More Attractive Facebook Page
| MONDAY, APRIL 15, 2013
Any visual you create for your blog or specific media channels, such as videos for YouTube or infographics for Pinterest, can and should also be shared on Facebook. 'If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. People! Memes. Images you create.
SAVVY B2B MARKETING Top 10 Tips for Exhibition Marketing in the Social Sphere.
| WEDNESDAY, NOVEMBER 7, 2012
Company Show Name – A relatively unpublicised fact is YouTube as a search engine would actually rank second behind Google for popularity and should include features from the show. Top 10 Tips for Exhibition Marketing in the Social Sphere. Twitter, What to Tweet? Tweets should be focused on encouraging traffic to visit your stand.
HUBSPOT The Sales Game Has Changed: Here's How to Adapt
| TUESDAY, APRIL 3, 2012
While you can certainly leverage your YouTube channel, there are also professional video hosting sites like Wistia that allow you to manage your videos, embed compelling messages on your web site and even in your emails, so you can more effectively tell your story. How the Sales Game Has Changed. The result? The result? The result?
INBLURBS Social Media puts your business at risk! Are you prepared?
| FRIDAY, AUGUST 19, 2011
The only thing you need is to subscribe to the RSS feeds of blogs and news sites related to your business and industry, Twitter, Flickr, YouTube and you got all at one place. The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. How about your business? Bad news spread faster.
INBLURBS 6 Smart ways for local inbound marketing for restaurants
| MONDAY, MARCH 28, 2011
Produce video, upload it to YouTube and Facebook distribute it through social media and embed it in your website and bog. Restaurants are mostly dependent on local clients. As any other business it is important for them to get found and to get visited in the second step. When people research for products and services they go online first.
INBLURBS Easy Inbound Marketing for Real Estate Agents
| MONDAY, MARCH 7, 2011
YouTube. As every business, real estate agents need to get leads to sell real estate. As times get tougher real estate agents are confronted with a massive change of their business as other industries are. The drop of real estate rates associated with surplus and decline demand make it hard for real estate agents to do their business. Flickr.
B2B MARKETING INSIDER The Future of Marketing
| TUESDAY, JUNE 14, 2011
Or as the author of states, “the opportunity for marketers is that instead of having to pay for their message to run somewhere, they can ‘earn’ media for free, via consumers spreading YouTube clips, Groupons, and tweets…. And it got me to thinking about the marketing industry as a whole. The Rise of Digital Natives.
HUBSPOT 5 Examples of Awesome Holiday Marketing Campaigns
| THURSDAY, NOVEMBER 24, 2011
JibJab also makes it simple to share the videos on Twitter, Facebook, YouTube, and via email. The holidays are here! The holidays are here! And with the holidays come so many companies' holiday marketing campaigns. Here are five awesome examples of companies doing it right that you can use to motivate your own marketing campaign this season.
HUBSPOT 5 Ways Community Banks Can Adopt Social Media
| TUESDAY, SEPTEMBER 6, 2011
” Union First Market operates 99 branches statewide and is an avid user of social media marketing tools like Facebook, Twitter, and YouTube to connect to the community at large and vice versa. He is currently editorial director for Hologram Publishing , a provider of custom content for companies large and small. Read everything.
HUBSPOT Lessons in Viral Marketing From the Sh*t My Dad Says
| MONDAY, MAY 16, 2011
While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big. Creating content that goes viral is no easy feat.
BIZNOLOGY Google’s new strategy: We do everything
| WEDNESDAY, NOVEMBER 2, 2011
YouTube is a huge success, despite years of naysayers slamming the acquisition. Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. Facebook. Google just bought Zagat after Yelp spurned its offer.
- [Video] The Rise of Social Selling
It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
NUSPARK A Lesson from Microsoft: Control Your Own Destiny
| MONDAY, JANUARY 16, 2012
It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. In a blog article posted in December, Frank X. Times keep changing.
INDUSTRIAL MARKETING TODAY The Twofold Benefit of Optimizing Marketing Content
| TUESDAY, AUGUST 17, 2010
webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Why is it important? All Rights Reserved.
EARNEST ABOUT B2B This is the week that was: Lucky number 7
| MONDAY, JULY 25, 2011
This shows that a B2B viral does not have to be as dry as a biscuit and can rank up a surprising number of views on YouTube. Over the last 7 months , we have pitched for 7 new clients and won 7 fantastic new projects to work on. Like the Hogwarts express the world of B2B steamed on with us. Here is our take on the last 7 days. Quite a week.
TRADESMEN INSIGHTS 5 Helpful Hints to Attract New Business Using Your Blog
| WEDNESDAY, SEPTEMBER 22, 2010
You can also provide links to your past speaking engagements through YouTube, post photos through your Flickr Photostream. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Write consistently: is important to creating regular readership. They tend to scan much more.
THE EFFECTIVE MARKETER The Rise of the Content Marketer « The Effective Marketer
| MONDAY, MAY 9, 2011
Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.
HUBSPOT SlideShare Launches Zipcast, Aims to Simplify Webinars
| MONDAY, FEBRUARY 21, 2011
SlideShare , the YouTube for presentations, recently announced that it was entering the webinar platform space. Content is one of the key ingredients of successful inbound marketing. Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. Why Zipcast? Marketing Takeaway.
INBLURBS HEALING online with VIDEO
| THURSDAY, NOVEMBER 22, 2012
Most Vmail purveyors allow full integration with your social networks to share on Youtube or Facebook, etc. There are millions of Healing Practitioners around the globe, with much to offer the world in terms of healing, training + moving forward, but many are struggling to put food on the table in these economic climes. MOBILE. VIDEO and.
MARKETING INTERACTIONS Webinar Q&A: Content is Marketing Currency
| SUNDAY, JUNE 6, 2010
Post your slide decks to Slideshare, your videos to YouTube, and submit your articles to article submission sites – all with links back to your website. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream.
INBLURBS Is your health care institution prepared to communicate in social media?
| TUESDAY, AUGUST 9, 2011
A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. of respondents gather with mobile devices like smart phones and apps. What will they find about you?
MARKETRI CPA Content Marketing: Four Examples of Superb Content by Accountants
| THURSDAY, MAY 16, 2013
few very shocked subway passengers, 54,000+ views on YouTube, an exciting team-building activity for the WSB employees, and a good chance that you’ll remember the name WithumSmith+Brown for quite some time. What does this mean for your business? Below, I’ve shared examples of four different types of great accounting content.
INDUSTRIAL MARKETING TODAY Is Content Curation an Easy Way for Content Marketers to Do More.
| WEDNESDAY, JULY 14, 2010
webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Resources
- How Marketing Awards Go Wrong
Who wants to struggle through demonstrating profitable revenue management, when you could just brag about the 3 million YouTube views of that hilarious viral spot featuring your product? “Nice guys finish last.” It’s crazy how often I hear that phrase, from women and men alike. Sure, nice guys are dependable, sensitive, and parent-approved.
THE CRAP REPORT Interview with David Meerman Scott
| FRIDAY, MARCH 26, 2010
If you’re JP Morgan Chase Bank, the line for what kind of comedy you can conceivably do in a YouTube video is going to be pretty darn different than if you’re Quicksilver surfing gear. As a new feature here on The CRAP Report, I’m going to start posting interviews every so often. I like that. . We had great websites built on content.
HUBSPOT The Marketer's Guide to Search Engine Optimizing Non-Written Content
| THURSDAY, APRIL 25, 2013
In YouTube, you have up to 5,000 characters to describe your video. Most video services, including YouTube and Wistia, include transcription services for free or for a small fee. 'We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Oh right.
WRITING ON THE WEB 3 Steps to Content Marketing with Blogs
| FRIDAY, SEPTEMBER 17, 2010
Once a video is created the steps for uploading to YouTube are super silly-easy, and pasting the embed code into a WordPress blog is also easy. Do you know how to turn your blog into “ The best darn marketing tool on the Planet ? Formerly known as head of iFlashVideo, Jason Anderson has branched out on his own. Can they? Digg this!
HUBSPOT 3 Ways to Extend the Reach of Existing Content
| TUESDAY, JUNE 28, 2011
The video we created is now up on YouTube and has become another long-term asset for spreading our message. It's tough to find the time (and people) to create new content from scratch. But before you make an effort to create new content, are you making the most out of your existing content? Design the Initial Piece of Content.
INTEGRATED B2B Generate new power and real thought leadership with subject matter experts
| MONDAY, OCTOBER 8, 2012
Make these videos available in various forms around your content network (Voice of Company, Voice of Industry) as blog posts, on dedicated technology sites, on your corporate video platform, or even just on YouTube. Anyone remember the 1980’s movie “ Revenge of the Nerds ”? quick way to get started is video. Here’s why and how.
INTEGRATED B2B B2B and the tourism Industry: the business case for video
| THURSDAY, DECEMBER 6, 2012
You might have seen the stats: currently, 60 hours of video are uploaded to Youtube every minute and 800 million unique users visit the site every month, making Google’s video channel the de facto second largest search machine we have. Here I want to focus on another crucial aspect: the massive potential of video. Let us know in the comments.
HUBSPOT Lean Marketing: How to Run Your Marketing Team Like a Startup
| WEDNESDAY, OCTOBER 17, 2012
Just about a month ago, the Gangnam Style craze -- a Korean song and music video that took off -- was really picking up steam, and parody videos were starting to pop up on YouTube. Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. Sound familiar? Enter The Lean Startup movement.
HUBSPOT Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
| SUNDAY, FEBRUARY 10, 2013
This year, commercial mentions of Twitter amounted to 26, Facebook at 4, and YouTube and Instagram at 1 each. Kenneth Noland said, “For me context is the key -- from that comes the understanding of everything.”. It's up to all of us marketers to deliver the right message, to the right person, at the right time. and also in the right location.
MODERN B2B MARKETING 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
| WEDNESDAY, AUGUST 17, 2011
Content can be found on websites, often in channels such as Facebook or YouTube, and most of it is delivered through search results. by Carol Fox The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets.
HUBSPOT 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
| THURSDAY, OCTOBER 20, 2011
Don't spend the time and money integrating video into your website -- be on YouTube and Vimeo. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Phil is the author of The Age of the Platform , The New Small , Why New Systems Fail , and The Next Wave of Technologies.
FEARLESS COMPETITOR If you don’t stop sending unsolicited emails, then you won’t be successful
| MONDAY, MAY 7, 2012
profile , a company page on Linkedin , over 4,400 Twitter followers , a YouTube channel , a Slideshare channel and a Facebook company page. This is an actual email I received recently. My reaction to unsolicited emails is undoubtedly like others. It’s interesting to look at how I reacted to it. Hence, it is SPAM, pure and simple.
FEARLESS COMPETITOR Giving up on marketing content far too soon….
| TUESDAY, AUGUST 9, 2011
Post the video to YouTube, Metacafe, Vimeo, Viddler, etc. B2B Lead Generation | Giving up on marketing content too soon. Drives me crazy when companies pull the plug too soon. But our point here is to help you figure out how to make the most of your marketing assets. Instead of giving up, inject new life into them. The B2B Sales Lounge.
FEARLESS COMPETITOR Marketing Made Simple TV to Premier at Noon ET today
| THURSDAY, MAY 10, 2012
This show will post here, at Digital Brand Marketing and on YouTube. Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show today, Marketing Made Simple. Marketing Made Simple - Smart but Simple Ideas to Improve Business. Jon Ferrara, CEO, Nimble.com (Social CRM).
FEARLESS COMPETITOR Final Chance to Vote – Poll closes today!
| WEDNESDAY, NOVEMBER 30, 2011
Mad Marketing TV publishes to YouTube and madmarketing.tv, and is sponsored by Act-On Software. Jeff Ogden, the Fearless Competitor and President of Find New Customers , is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011. and he humbly asks you to vote NOW! Time is almost up!). Jeff is most deserving of this award.
PWB MARKETING BLOG First Impression of Google+ for Businesses
| THURSDAY, JULY 7, 2011
Christian Oestlien, a Google+ Project Lead, discusses in a YouTube video Google’s plan to roll out a pilot program for businesses later this year. Shrouded in months of secrecy, Google has been slaving away at building a social network, one they hope becomes a real rival to Facebook. You can sign up here. Google+ is Like Facebook, But Isn’t.
MARKETRI Time to Retire Old School B2B Web Practices
| THURSDAY, MARCH 8, 2012
The Opportunity Cost of “Kicking it Old School” According to B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube, “92% of B2B buyers use online resources to research products and services. The B2B marketing world is changing. Resource rich content pulls visitors to the Web site. as helpful links.
MARKETRI How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time
| THURSDAY, FEBRUARY 28, 2013
Then, you’ve got a video that can be embedded into a blog post, posted on your website homepage, and added to YouTube. Have you seen the popular news clip that has spawned a media and meme sensation? They seem to think I am as crazy as these memes are. ” I too understand the demands of today’s fast-paced professional world.
B2B IDEAS @ WORK The Sharpest B2B Social Media Monitoring Tools in the Shed - Part III
| FRIDAY, DECEMBER 3, 2010
Any search you set up mines through millions of sources: Twitter, Facebook, YouTube and more. As B2B marketers, it’s important for us to stay up-to-date on all the latest trends and topics in a variety of industries. With real-time capabilities, it will instantly alert you when any major content changes occur.
HUBSPOT 4 Reasons Charlie Sheen Matters in the World of Inbound Marketing
| FRIDAY, APRIL 22, 2011
Sheen realized that he was fully equipped with the tools of self-publishing and social networking: his website, YouTube, Twitter and Facebook. Valuable business lessons often come from unpredictable places—from outside your industry or outside your comfort zone. ” Charlie Sheen definitely poked the box of conformity. ” 2.
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