PAUL GILLIN | THURSDAY, JUNE 17, 2010
[Youtube] The Changing Rules of B2B Marketing
Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome. In 2008, about 100 people visited the site every day.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Youtube] The Ultimate Cheat Sheet for Mastering LinkedIn
Currently, LinkedIn only supports videos that have been uploaded to YouTube. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? 20 Hidden LinkedIn Tricks. Claim your vanity URL. Track company buzz.
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. It’s free to sign up and get started.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 13, 2012
[Youtube] Should Social Media Marketers Worry About Privacy?
How can you possibly participate in largely public online channels such as Facebook, Google+, Twitter, LinkedIn, FourSquare, Tumblr, YouTube and other social portals without broadcasting a multi-dimensional profile of who you are, what you think and where you go? Can we thank social media for the end of privacy? I wasn’t surprised.
WEBBIQUITY | MONDAY, JULY 12, 2010
[Youtube] Social Media Strategy? Think Like a Reporter
Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Tweet?
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Youtube] The Future of Video Marketing: My Top 10 Predictions
Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch. The future of the Internet is television. There has been a shift in living room media.
JUNTA 42 | MONDAY, NOVEMBER 14, 2011
[Youtube] 8 Content Marketing Initiatives To Seriously Consider for 2012
My take is that Google, currently the world’s largest organizer of content, will soon become the largest publisher in the world , with their recent content purchases of Zagat and on YouTube. thought I’d share it with you. Content Marketing Strategies to Take Now. View more presentations from Joe Pulizzi. Who knew? become? Genius!
HUBSPOT | MONDAY, APRIL 11, 2011
[Youtube] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. How do you get started with YouTube, video podcasting, live streaming, or viral videos? This is a fortunate reality for businesses. Marketing Takeaway.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 3, 2012
[Youtube] How to Use Video for Social Media in B2B Sales
Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. When it comes to distribution in social media, start with YouTube and Facebook. source: Forbes ). You need to know your target market.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 13, 2012
[Youtube] Is Content Marketing the New Branding?
So take advantage of the tools that are out there, from blogs to LinkedIn, YouTube, webinars and the multitude of other options available to you. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you.
HUBSPOT | MONDAY, DECEMBER 30, 2013
[Youtube] Why the Digital CMO Is Already Obsolete
They’re sourcing peer-to-peer product reviews on YouTube. 'It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. Commerce -- as we’ve known it -- is dead.
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 7, 2010
[Youtube] Wake up and Send More Email
If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
WINDMILL NETWORKING | TUESDAY, APRIL 3, 2012
[Youtube] Viral Video vs. Social Video
Many marketers believe that having a viral video on YouTube is the golden key to success; they assume that a viral video will spread knowledge of their product or services. In other words, you don’t need a video that everyone on YouTube will watch; you need a video that will engage the right audience(s). competent producer can help.
HUBSPOT | WEDNESDAY, OCTOBER 31, 2012
[Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
The interface lets you use your YouTube videos or ads you create (in 300x250 format) in 30 second spots that bill and place the same as any of the other ads you place on LinkedIn. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
SYNECORE | WEDNESDAY, JUNE 5, 2013
[Youtube] Video Rules! Why You Need it in Your Content Marketing
Or maybe Jeff Gordon going for a “Test Drive” with Pepsi Max : And then there’s, of course, Dove , who always gets people talking: (Just under Dove’s YouTube account, this video has 54 million views since its upload in mid-April.). According to YouTube , 72 hours of video is uploaded every minute. 'Yes, I love cat videos. Ah right.
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 19, 2013
[Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content. Many vendors like Google, Bing, Facebook, YouTube, and LinkedIn have PPC (pay-per-click) or pay-per-impression advertising options to help you get your content in front of your target audience.
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Youtube] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It takes up almost a quarter the screen on most desktop browsers.
HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Youtube] 20 Inspiring SlideShare Presentations Every Marketer Should See
The design is sleek, the information is easily digestible, and the slides include interactive components -- including an embedded YouTube video. 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. 3) Digital Strategy 101, Bud Caddell.
HUBSPOT | MONDAY, OCTOBER 31, 2011
[Youtube] Haunted House Uses Social Media to Generate 10,000% More Web Traffic
He went on to credit social media, with large increases in engagement on Flickr, Facebook , YouTube, and Twitter. For this Halloween season, the haunted house, which is open 365 days a year, decided to do something slightly different to get people talking. The Approach. The Results. The company reports that the results have been staggering.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Youtube] Meet the Best Webinar Host of All Time [Comedy Video]
Tune in every Tuesday on our blog, or subscribe to our YouTube page. Jeff Bistro is a webinar hero. Millions of people register for his webinars. People tweet his best sound bites by the hundreds. If someone wants to learn about a particular subject, they go straight to Jeff Bistro. How does he do it? Watch below. Want more videos?
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Youtube] Impact of Super Bowl Ads on the Social Media [New Data]
Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. YouTube. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78
HUBSPOT | FRIDAY, JANUARY 20, 2012
[Youtube] With 90 Million Google+ Users, Google Tries to Force Social Adoption
Previously, anyone who wished to register for YouTube, Gmail, or other Google products were only required to provide an existing email address or set up a Gmail account. In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users.
EB2BLEADS | THURSDAY, MARCH 10, 2011
[Youtube] 11 Marketing Checks To Improve Website Lead Generation And Sales
Use thank you pages to present other options to engage visitors further such as with your Blog, YouTube channel or Twitter. If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity. 1) Are your calls to action prominent enough ? 2) Are your offers clear and compelling ?
HUBSPOT | MONDAY, MAY 2, 2011
[Youtube] Which Social Networks Should You Be On? [Marketing Cast]
David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on?
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Youtube] Why Your Personal Brand Represents Your Career Insurance
YouTube. 'If you lost your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. You would have to update your resume. You would have to start looking for a new job. Are you ready for this? Executive focuses on his personal brand. Paul Dunay. LinkedIn.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 30, 2013
[Youtube] Businesses, Don't Become a Social Media Pariah!
Would you have made that YouTube comment if you were talking to this person face to face? 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. CutItOut.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Youtube] How to Add HTML Embed Codes to Your Website [Quick Tip]
YouTube. YouTube. 'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second. And what is HTML? don''t know how to code at all! 1) Generate the embed code.
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Youtube] Learn How to Steer Your Content Marketing Course From Offshore Sailing School
They are fully engaged online with a website, a YouTube channel, a blog, a Facebook page, and a Twitter account. They highlight their social media connections on Facebook , Twitter, and YouTube to make it easy to continue the connection. Offshore Has Their Own YouTube Channel with Plenty of Engaging Videos.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 18, 2012
[Youtube] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
When was the last time you watched a 30 minute long YouTube video? by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. And here is the other astounding fact: the video is 30 minutes long. So – how did they do it?
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[Youtube] How to turn a good white paper into a great lead generation piece
Video interview of the author (YouTube). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Why go outside for creation of content? Outside experts have far more credibility. You post it.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Youtube] Three Tips for Improving Content Marketing ROI
For example, 1) a Twitter message that gets retweeted links to 2) a YouTube video that directs people to download 3) a white paper that points to 4) a customer case study that sends readers to 5) a joint webinar that asks people to register for 6) a personal demo of your product. 'Content marketing is now a way of life for B2B businesses.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 5, 2012
[Youtube] Is your marketing still getting attention instead of paying attention?
Again, I want to emphasize that I am not belittling CC in any way–I have had a few bad moments on live radio and have had a few misstatements captured on YouTube (and I am paid to talk for a living). I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. ” Really, CC?
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 26, 2012
[Youtube] Lost Squirrels: Putting Sales Where it Belongs
Watching Dumb Ways to Die (or just about anything else) on YouTube (thanks to my Friend Eve-Lynn for this one) – 5%. Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time actually in front of customers.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Youtube] Analytics at Work in the Ever-changing World of TV
With X1, you'll not only be able to stream movies from a variety of providers (YouTube, Hulu, etc.), Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. You’re no longer stuck on the couch.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Youtube] Marketing Made Simple TV premiers this Thursday at noon
DBMEI and YouTube. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. Mac McConnell of BlueBird Strategies - B2B demand generation expert. Check them out.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Youtube] Mad Marketing TV Episode 1 is done
This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 9, 2011
[Youtube] Mad Marketing TV premiers in just one week (+ 1 day)!
You will find the show at Mad Marketing TV on YouTube and www.madmarketing.tv. One week from today is the premier of the B2B Marketing show Mad Marketing TV. Ever feel like you’re being pulled in a thousand directions at once? Add digital and new media tools and you might be wondering how in the world to make sense of it all!
FEARLESS COMPETITOR | MONDAY, DECEMBER 14, 2009
[Youtube] New approach in remarkable content
While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing) is very entertaining and makes an excellent point, it’s passive on the part of the viewer. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Video.
MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
[Youtube] Expert Tips for Optimizing LinkedIn for Lead Generation
Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 16, 2012
[Youtube] 6 Questions to Ask Yourself Before Launching your Facebook Contest
Twitter and YouTube involvement. A successful contest is one that is well planned and prepared. Launching a social media contest may sound like an easy task, but its not. Here are some questions that you should ask yourself before launching your Facebook contest. What are the goals of the contest? Are you looking to: Increase engagement?
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Youtube] 3 Characteristics of Successful Modern-Day Press Releases
You can tweet a variety of key points, upload accompanying multimedia to YouTube, Flickr, Tumblr, SlideShare, and any number of other sites, and you can offer an insider, engineering, or customer perspective on the company blog. You can follow her on Twitter at @sarahskerik. ” Is this true? People do read and share press releases.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 11, 2012
[Youtube] Good Quality Content Is Crucial for Social Media Video
sometimes (thankfully not OFTEN) receive phone calls where a potential client will say they need a video, but “it doesn’t have to look or sound that good— we just really need to get a video on YouTube.”. Bad video for social media is like putting lipstick on a pig. No matter what you do it’s still a pig. When Pigs Fly. Video
BLOG MY CALLS | MONDAY, MAY 20, 2013
[Youtube] Landing Page Optimization: 4 Things From Last Week's Webinar
Also, a video can serve as a distraction and sidetrack your visitor, even causing them to click-through to YouTube or another site in an effort to watch more videos. 'Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. Here they are. Period.
WINDMILL NETWORKING | THURSDAY, MARCH 15, 2012
[Youtube] How to Skyrocket Customer Engagement via Google+ Brand Pages
Their brand page’s daily dose of photos, YouTube videos, surveys, and articles has worked well for them, putting them as the top brand on the network with over half a million circlers. When it was launched last year, Google+ set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter.
PAUL GILLIN | THURSDAY, OCTOBER 3, 2013
[Youtube] Bidding Fond Farewell to BtoB Magazine
In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
LEADERSHIP | FRIDAY, OCTOBER 18, 2013
[Youtube] How To Have A Sexy Campaign In An Unsexy Industry
YouTube (77%). 'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. You must invest in social media. LinkedIn (82%). Facebook (71%).
WINDMILL NETWORKING | THURSDAY, OCTOBER 20, 2011
[Youtube] Are You Making any of These 6 Blog Content Mistakes?
You just uploaded a great video on YouTube. I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My golden rule, as a tool of Inbound Marketing , is to try to blog about topics that my potential clients might be interested in. Once again, think about your target market. Blogging
WWW.BRAINSHARK.COM | TUESDAY, NOVEMBER 19, 2013
[Youtube] 60% of Marketers Say Video Improves Email Conversion Rates [Report]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog 60% of Marketers Say Video Improves Email Conversion Rates [Report]. 60% of Marketers Say Video Improves Email Conversion Rates [Report]. Impressive, ey? close.
HUBSPOT | TUESDAY, JUNE 4, 2013
[Youtube] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Looking at the sites that not only survived Penguin 2.0 Why is that? Building a Strong Brand for the Sake of Search.
B2B VOICES | SATURDAY, MARCH 24, 2012
[Youtube] Biz Tech Is Back
They are developing new models for customer service and employee training using social media platforms like YouTube and creating shadow employee collaboration environments with enterprise social platforms like Yammer. It never really went anywhere, but information technology did seem to fall from the public interest for a few years.
WINDMILL NETWORKING | MONDAY, JANUARY 16, 2012
[Youtube] The Time is NOW for Social Media in the Hospitality Industry
The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The definition of hospitality is “the friendly reception and treatment of guests or strangers.” Location-Based Loyalty. Everyone is a Reviewer.
VOLACCI | WEDNESDAY, JULY 10, 2013
[Youtube] Reduce, Reuse, Repurpose Content
YouTube * Record a video for YouTube: Give your original content a more visual angle. 'Picture this: you’ve just finished writing a blog post about your personal take on a recent event and how to apply the lessons learned to your specific niche. It’s original, timely, useful and unique. You’ve just generated very valuable content.
WWW.BRAINSHARK.COM | THURSDAY, OCTOBER 31, 2013
[Youtube] How to Make Content Marketing Magic with PowerPoint and Video
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog How to Make Content Marketing Magic with PowerPoint and Video. How to Make Content Marketing Magic with PowerPoint and Video. October 31, 2013 09:40 AM. Disqus.
B2B MARKETING TRACTION | WEDNESDAY, JANUARY 30, 2013
[Youtube] Social Media Marketing: Where Do I Start?
Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. services.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Youtube] How to Master Pinterest for B2B Marketing
However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B.
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
[Youtube] Online video ads for the visually literate society – Rich Media is becoming “richer”
No, Americans aren’t reading books again, their spending their time online – watching videos on YouTube, researching that next purchase via Google, gathering their news via RSS through their feed reader. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. People! Don’t believe me? and 0.2%.
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
[Youtube] High Quality Content Sites Is What Google Wants
In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. If your search results have changed lately, this may explain why.
WINDMILL NETWORKING | FRIDAY, MARCH 9, 2012
[Youtube] Social Media meet Security. Security meet Social Media.
In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories. Staring across the fence at each other Bugs Bunny and Elmer Fudd. Cobra and mongoose. What are you thinking?
VERTICAL RESPONSE | FRIDAY, FEBRUARY 21, 2014
[Youtube] Product Strategy: Pictures are Worth a Million Words
We’ve even set up our own YouTube Channel, VRTube for this as well. YouTube provides the image to make it easy for you. 'I recently purchased a great coffee maker, the Nespresso. But wow, what a pleasant surprise, the Nespresso manual was… you guessed it …made up of pictures! It’s super visual as well.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 29, 2011
[Youtube] Social Media Influencer Outreach Brand Ambassador Case Study – All Nippon Airways #ANALAX
Twitter impressions are fleeting; blog posts about the event, as well as YouTube videos and Flickr photos, live on forever in the digital pipes connecting our world. YouTube Videos. Let’s first talk about what is becoming a common type of influencer outreach these days: Klout Perks. You bring the experience to the party!
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
[Youtube] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
See Apple’s YouTube channel for some pretty cool video.). Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. After participating in the call, all I can say is “Coooool. These people call me pitching products and services. What do you think?
MODERN B2B MARKETING | MONDAY, NOVEMBER 28, 2011
[Youtube] Social Media In Demand Generation: Cracking The Mystery
If you’ve only leveraged the big four (Facebook, LinkedIn, Twitter and YouTube) then you’re most likely giving your marketing efforts short shrift. by Maria Pergolino So you bought into social media as a B2B demand generation channel. What went wrong? Am I Utilizing My Keywords? Am I Over/Under Sharing? Tweet 25-30 times per week.
SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
[Youtube] Social Media in an Hour a Day
Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Here’s how… Choose Your Battles.
HUBSPOT | FRIDAY, APRIL 1, 2011
[Youtube] 10 Ways To Become a SlideShare Marketing Master
Social media isn't limited to blog posts, tweets and YouTube videos. On the Web today, all content can be social. In fact, one of the most powerful forms of social media for B2B companies is presentations. Presentations span all aspects of the company from sales and marketing to product development and human resources. Connect with HubSpot
DIANNA HUFF - B2B MARCOM | TUESDAY, AUGUST 6, 2013
[Youtube] 50 Ways to Market Your Website to Generate Links
YouTube video descriptions. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. See, nothing complicated.) Enjoy! Packaging.
MODERN B2B MARKETING | MONDAY, JULY 15, 2013
[Youtube] How Digital Marketing is Reshaping Financial Services
YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Firms are making the mistake of using YouTube the same way they use TV advertising: to interrupt consumers rather than attract them. 'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend. Opportunity. Trend.
VOLACCI | WEDNESDAY, FEBRUARY 19, 2014
[Youtube] Drupal Resources for Marketers
Google/YouTube. 'There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Don’t worry though, I’ve done some of that work for you. Below is a list of useful Drupal resources for marketers to help with those inevitable Drupal-related questions that may arise. drupalize.me
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 5, 2013
[Youtube] How to Make the Zero Moment of Truth Work for You
Try adding a YouTube channel to your social media arsenal. 'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Credibility.
JUNTA 42 | THURSDAY, JULY 29, 2010
[Youtube] How Much Should Brands Pay for Content Marketing?
Demand Media is the company behind much of the content you find on the Internet, including hundreds of thousands of videos you find on YouTube and even the content behind Lance Armstrong's Livestrong website about all things health, wellness and family. And who wouldn't want to know? Answer: It depends. What did I get?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Youtube] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
was so impressed by its simplicity and common sense, I went to youtube and watched several more of your videos. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home Â» Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall.
B2B VOICES | FRIDAY, OCTOBER 28, 2011
[Youtube] Content Fusion: How Stories Are Shared in a Social World
Watch the YouTube video and tell me what you think. It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. It also pointed to the solution. Witness Flipboard.
WEBBIQUITY | MONDAY, JULY 25, 2011
[Youtube] Web Presence Optimization, Reloaded
The second and third largest “search engines, based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start?
KOMARKETING ASSOCIATES | MONDAY, APRIL 9, 2012
VOICE-BASED MARKETING | THURSDAY, DECEMBER 1, 2011
[Youtube] A lesson from the Muppets: amazing content will drive sales
Since 1974, Jim Henson’s Muppets starred in television episodes, music videos, movies and now YouTube videos. 'This past Sunday my wife and I decided to see the matinee showing of “ The Muppets. I won’t give you a movie review; there are people who do a better job of that on other blogs (although I approve of Rotten Tomatoes’ rating ).
MARKETRI | THURSDAY, JULY 12, 2012
[Youtube] Socialcam: The New Video Marketing Tool for B2B Firms
The other inevitable question that comes up is how this tool stacks up to the video giant, YouTube. This is something that YouTube can’t compete with. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately. What is Socialcam?
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Youtube] The Evolution of a Marketer
Convergys Corp study found that a negative review on Facebook, Twitter or YouTube can cost a company 30 customers. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”
WINDMILL NETWORKING | TUESDAY, AUGUST 7, 2012
[Youtube] The 20 Social Media Marketing MBA Questions to Ask: Are You Really Prepared?
How will you determine what can be shared via Social platforms on (Twitter, Facebook, LinkedIn, YouTube, blogs etc.)? 20 questions to help you find a successful direction with your social media marketing. Social media for sales and operations cannot begin to be explained in one blog post. What new roles will be created? What about PR?
WINDMILL NETWORKING | THURSDAY, JULY 5, 2012
[Youtube] How a Compelling Story Can Give Your Company’s Videos a Social Media Edge
According to experts at YouTube, you only have about fifteen seconds to engage your audience. Everyone loves a great story. Storytelling Isn’t Only for Entertainment. Your company needs to find a way to leverage the power of story to engage and build rapport with current and potential customers. Give Storytelling a Try. Don’t try to be funny.
SYNECORE | FRIDAY, AUGUST 2, 2013
[Youtube] 3 Lessons You Can Learn From Your Own Content - #MarketingTechMin
If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. 'Watch out - Synecore Tech''s Content Team has taken over this week''s #MarketingTechMin! The Internet is in chaos - complete chaos. Follow @SyneCoreTech
INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
[Youtube] Big D, little d, What Begins with D? Try Direct and direct.
And those who engage directly with your brand via the myriad channels available today (think Twitter, Facebook, Youtube and the like). We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months.
WINDMILL NETWORKING | THURSDAY, DECEMBER 20, 2012
[Youtube] Four All-Stars of B2B Social Media Branding
One of my favorites, GE has published a compelling series of videos on YouTube that are eminently sharable via social media. The firm has racked up over 6 million (yes, million ) video views on their YouTube channel, and routinely garners several hundred Likes on new Facebook posts. mmm!). Your thoughts? Related articles.
MI6 MARKETING AGENCY | THURSDAY, MARCH 31, 2011
[Youtube] Talking With the Groundswell
1) The Power of YouTube! Let’s make it a bit “campy and throw it up on YouTube! Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts. Part two, chapters 4-9, focuses on tapping into the Groundswell. The site features links to the people, companies and stories talked about in this chapter.
SYNECORE | SATURDAY, FEBRUARY 9, 2013
[Youtube] The Best Branded Content of the Week: February 9, 2013
Here's a fun video I came across on YouTube this week from Red Bull. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Monopoly - Save Your Token.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Youtube] 20 Expert Tips for Better Facebook Marketing
YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Ask Questions.
VIDYARD | TUESDAY, DECEMBER 10, 2013
[Youtube] Tips for Running Successful Event Campaigns
YouTube Retargeting Ads – An effective way to drive your message home is by reminding prospects about your booth at the conference even after they’ve left your page – in this case when they’re on YouTube. Campaign Goals. To support our first goal we open a communications channel independent of the conference (i.e.
CONTENT MARKETING TODAY | SATURDAY, MARCH 6, 2010
[Youtube] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
He includes a ‘Video Blog’ on his home page that is an entree to a set of simple but charming videos on YouTube that he has uploaded to YouTube and that evoke the feeling of being in Paris. April in Paris and Content Marketing in Blossom. In fact, a quick Amazon search for ‘paris travel guides’ shows more than 1000 listings. Voila!
CLIENT BRIDGE | THURSDAY, JANUARY 3, 2013
[Youtube] Marketing Resolutions for 2013
Produce a video in the first quarter of 2013 and post it on YouTube. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Enhance your design skills. Do email A/B tests.
CLIENT BRIDGE | TUESDAY, MAY 24, 2011
[Youtube] Using Social Media to Launch and Promote a Product
Cost : Approximately $3,600 Slideshow on YouTube Kawaski created a slideshow to thank all the people involved in the book project launch and promotion. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
HUBSPOT | MONDAY, FEBRUARY 18, 2013
[Youtube] How Inbound Marketing Can Fuel Native Advertising
Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. If you're a CMO, you may have heard the term "native advertising" bandied about recently. In plain English, that means paid editorial. What Is Native Advertising? But you'd also be wrong. DVRs, ad blockers, etc.)
WINDMILL NETWORKING | FRIDAY, NOVEMBER 18, 2011
[Youtube] Social Media for Business – Establishing Effective Structure
Instead, create one Facebook account, one Twitter account and one YouTube account, and keep those accounts updated frequently. With the explosion of high speed internet and the social media scene, businesses that aren’t getting in will most certainly be put out. Focus is Paramount. Grow Your Business By Making a Few Friends.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
[Youtube] Best Twitter Guides, Tips and Tools of 2010
And with that in mind, he lists more than three dozen types of items you can share on Twitter other that stuff from your RSS stream, such as a new app or tool (with a quick tweet review), an interesting hashtag or discussion, an interesting/relevant YouTube video or a link to a Twitter list you think is worth following. by Ask Aaron Lee.
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Youtube] 6 Twitter Contest Ideas Worth Exploring
With over 320,000 views on Youtube, I would say this was a successful twitter contest. Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Fastest correct answer. Sweepstakes. Pin It.
HUBSPOT | TUESDAY, AUGUST 30, 2011
[Youtube] 42 Tweetable Facts to Squash Marketing Fantasies
TiVo, DVRs, Hulu, YouTube & thousands of cable/satellite networks have fragmented TV audiences. We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world. Inbound Marketing.
VERTICAL RESPONSE | MONDAY, JANUARY 6, 2014
[Youtube] 5 Tips to Get Your Video Marketing Efforts off the Ground in 2014
Our video views are up, we’ve increased the subscribers of our YouTube channel and the comments for our individual videos are on the rise. Make sure you read the complete guide to using YouTube for your business as well! 'We’ve been hearing about the benefits of integrating video into your marketing mix for a while now. Be Consistent.
LEADERSHIP | FRIDAY, FEBRUARY 14, 2014
[Youtube] Must-Know Strategies That Boost Your LinkedIn Engagement
Note: when your LinkedIn posts are linked to YouTube videos, there tends to be an increased share rate of 75%. 'Is it really possible to escalate your company’s LinkedIn engagement by 386%? According to this infographic by Quick Sprout , the answer to that question is yes. 259,000,000 – the total number of LinkedIn users.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Youtube] 4 Common Sense Social Media Tips for PR and Marketing Pros
In recent years, YouTube has captured our attention with millions of users count on it for news, entertainment and seemingly countless cute kitty home movies (Doubt me? dare you to search for “cute kitties” on YouTube.). Yes, you can apply the best of traditional public relations practices to the new world of social media. Have a plan.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
[Youtube] Alterian Pushes Into Social Media Management with Techrigy Acquisition
message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Youtube] A 13-step crash course in digital marketing
Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. 'Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
BIZNOLOGY | THURSDAY, JULY 18, 2013
[Youtube] Why it takes time to see SEO results
72 hours of video are uploaded to YouTube every minute, and that is just one website! 'Photo credit: Wikipedia. If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time to see the results of your efforts. Don’t believe me?
WINDMILL NETWORKING | FRIDAY, NOVEMBER 23, 2012
[Youtube] The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
There are hundreds of social media networks leaving aside the big five (Facebook, Twitter, Linkedin, YouTube and Google+). Do you know the 5 best ways to effectively use social media to drive traffic to your website? Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Comments.