JUNTA 42 | TUESDAY, JANUARY 17, 2012
[Youtube] Content Marketing and the War of Attrition
By now, we all know about the Old Spice/Twitter/YouTube campaign from last year. There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. Poor execution. Bland storytelling.
B2B MARKETING TRACTION | FRIDAY, JANUARY 3, 2014
[Youtube] 4 Winning Tactics to Put in Your Marketing Plan
Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. 'Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . SEO Is dead.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Youtube] 6 Non-Fluff Answers to Your Social Media Questions
It also has a fantastic YouTube channel that shows the science of running. Social media fluff. That is something we hear over and over again. In an effort to remove some of that fluff and bring you meaty social media tips, we collaborated in a webinar with oneforty and Backupify. Should you avoid self-promotion in social media engagement?
BIZNOLOGY | WEDNESDAY, SEPTEMBER 5, 2012
[Youtube] Is your marketing still getting attention instead of paying attention?
Again, I want to emphasize that I am not belittling CC in any way–I have had a few bad moments on live radio and have had a few misstatements captured on YouTube (and I am paid to talk for a living). I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. ” Really, CC?
SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
[Youtube] Social Media in an Hour a Day
Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Here’s how… Choose Your Battles.
WINDMILL NETWORKING | FRIDAY, MARCH 9, 2012
[Youtube] Social Media meet Security. Security meet Social Media.
In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories. Staring across the fence at each other Bugs Bunny and Elmer Fudd. Cobra and mongoose. What are you thinking?
HUBSPOT | FRIDAY, JANUARY 24, 2014
[Youtube] 30-Day Blog Challenge Tip #23: Repurpose Blog Content
To drive greater reach for new blogs that don''t yet have thousands of authoritative inbound links, repurpose blog posts into SlideShare presentations, YouTube videos, and news releases. 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Did you blog today? Blogging
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Youtube] Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English
was so impressed by its simplicity and common sense, I went to youtube and watched several more of your videos. The Common Craft Store. Our Client Productions. The Common Craft Show. our work. about us. contact. Home Â» Blog. Search Common Craft: Being Lightweight: Tools We Use. By leelefever on June 10, 2008 - 9:20am. Categories: beingsmall.
DIGITAL B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Youtube] Digital Marketing’s Massive Measurement Lies
According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. 'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. No wonder 8 in 10 CEOs don’t trust the work marketing is doing. Yikes! Branded search.
VIDYARD | THURSDAY, OCTOBER 3, 2013
[Youtube] What I Learned at Video Marketing Space Camp
Salesforce.com alone has a library of over 5,000 video assets across 20 channels on YouTube and they’re constantly improving their strategy by looking to produce authentic, entertaining content that inspires. Leveraging the YouTube platform fully. Fashioning content assets that are believable for the brand. videospacecamp.
DELICIOUS B2BMARKETING | WEDNESDAY, APRIL 25, 2012
[Youtube] Is Blogging Dead or Are Companies Not Trying Hard Enough?
For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. But the stat I want to talk about today is the number of blogs on the Internet. get it. magazine. So, I see.
VIDYARD | TUESDAY, APRIL 1, 2014
[Youtube] What Your Website’s Missing: A Video Content Journey
Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. So how can you be as compelling as YouTube AND drive action on your site? Set up a video content journey!
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 19, 2013
[Youtube] Tips for Maximizing Your Content Marketing’s Potential for Exposure
Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content. Many vendors like Google, Bing, Facebook, YouTube, and LinkedIn have PPC (pay-per-click) or pay-per-impression advertising options to help you get your content in front of your target audience.
MARKETRI | THURSDAY, JULY 12, 2012
[Youtube] Socialcam: The New Video Marketing Tool for B2B Firms
The other inevitable question that comes up is how this tool stacks up to the video giant, YouTube. This is something that YouTube can’t compete with. I love learning about new social media tools, whether it is for business for pleasure. For example, I’ve become pretty obsessed with Instagram lately. What is Socialcam?
SYNECORE | WEDNESDAY, JUNE 5, 2013
[Youtube] Video Rules! Why You Need it in Your Content Marketing
Or maybe Jeff Gordon going for a “Test Drive” with Pepsi Max : And then there’s, of course, Dove , who always gets people talking: (Just under Dove’s YouTube account, this video has 54 million views since its upload in mid-April.). According to YouTube , 72 hours of video is uploaded every minute. 'Yes, I love cat videos. Ah right.
NUSPARK | SUNDAY, SEPTEMBER 9, 2012
[Youtube] Online Display Advertising, Targeting, and Capturing Leads
The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Lead generation and lead nurturing both can be done via a targeted display campaign. Retargeting. Summary.
SYNECORE | FRIDAY, AUGUST 2, 2013
[Youtube] 3 Lessons You Can Learn From Your Own Content - #MarketingTechMin
If you find their insight useful, be sure to tune in to SyneCore’s YouTube channel every Friday for more discussion about the latest trends in the Marketing Technology industry. 'Watch out - Synecore Tech''s Content Team has taken over this week''s #MarketingTechMin! The Internet is in chaos - complete chaos. Follow @SyneCoreTech
INSIGHTIQ BLOG | MONDAY, FEBRUARY 27, 2012
[Youtube] Big D, little d, What Begins with D? Try Direct and direct.
And those who engage directly with your brand via the myriad channels available today (think Twitter, Facebook, Youtube and the like). We all know (but perhaps don't want to acknowledge) that brands shouldn't try to build relationships with their entire customer base; there is no need to focus on the person who buys once every ten months.
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Youtube] The Secrets to Stellar Marketing Automation
” With a lot of moving parts: email, search, blogging, Facebook , Twitter, LinkedIn, YouTube, whitepapers, and ebooks, to name more than a handful, each marketing automation component needs to be timely and relevant from the customer’s perspective. Noting their early success on the production line, the foreman yells, "Speed it up!"
HUBSPOT | TUESDAY, SEPTEMBER 6, 2011
[Youtube] 5 Ways Community Banks Can Adopt Social Media
” Union First Market operates 99 branches statewide and is an avid user of social media marketing tools like Facebook, Twitter, and YouTube to connect to the community at large and vice versa. He is currently editorial director for Hologram Publishing , a provider of custom content for companies large and small. Read everything.
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Youtube] The Future of Video Marketing: My Top 10 Predictions
Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch. The future of the Internet is television. There has been a shift in living room media.
INBOUND SALES NETWORK | THURSDAY, MARCH 17, 2011
[Youtube] Social Selling: How to Harness the Power of Web 2.0
You will need to visit your most important clients at least every other day on their key online presences, may it be 2Facebook, LinkedIn groups, Twitter, YouTube, Stubled, MySpace. Social media is changing the way our customers buy and the way in which we engage them. Benefits of Social Selling. Steps to Social Selling. Start By Listening.
MI6 MARKETING AGENCY | THURSDAY, MARCH 31, 2011
[Youtube] Talking With the Groundswell
1) The Power of YouTube! Let’s make it a bit “campy and throw it up on YouTube! Chapter 6: Talking to the Groundswell. Groundswell is broken down into three parts. Part two, chapters 4-9, focuses on tapping into the Groundswell. The site features links to the people, companies and stories talked about in this chapter.
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Youtube] Why Your Personal Brand Represents Your Career Insurance
YouTube. 'If you lost your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. You would have to update your resume. You would have to start looking for a new job. Are you ready for this? Executive focuses on his personal brand. Paul Dunay. LinkedIn.
SYNECORE | SATURDAY, FEBRUARY 9, 2013
[Youtube] The Best Branded Content of the Week: February 9, 2013
Here's a fun video I came across on YouTube this week from Red Bull. It seems to me that the Super Bowl advertising this year was like an unofficial kickoff (pun intended) for a whole bunch of branded content. Lets take a look at the best branded content of the post-Super Bowl week. Expedia - Find Your Story. Monopoly - Save Your Token.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 30, 2013
[Youtube] Businesses, Don't Become a Social Media Pariah!
Would you have made that YouTube comment if you were talking to this person face to face? 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. CutItOut.
CONTENT MARKETING TODAY | SATURDAY, MARCH 6, 2010
[Youtube] Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map
He includes a ‘Video Blog’ on his home page that is an entree to a set of simple but charming videos on YouTube that he has uploaded to YouTube and that evoke the feeling of being in Paris. April in Paris and Content Marketing in Blossom. In fact, a quick Amazon search for ‘paris travel guides’ shows more than 1000 listings. Voila!
HUBSPOT | WEDNESDAY, AUGUST 7, 2013
[Youtube] With Social Media Networks Constantly Changing, How Can You Keep Up?
If you''re a marketer you''re also no doubt dealing with Twitter , LinkedIn , and YouTube , and maybe Google+ , Pinterest , Instagram , and others. 'Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. By doing.
B2B VOICES | WEDNESDAY, DECEMBER 21, 2011
[Youtube] 2012: No Predictions, Just Actions
Video : We do have a YouTube presence, but our video strategy continues to focus on bringing people to our location. Everyone seems to have dusted off their crystal balls the past few weeks as the predictions for social media in 2012 are plentiful. I stopped reading them. What are your plans for digital content in 2012?
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 21, 2011
[Youtube] The Evolution of a Marketer
Convergys Corp study found that a negative review on Facebook, Twitter or YouTube can cost a company 30 customers. by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.”
CLIENT BRIDGE | THURSDAY, JANUARY 3, 2013
[Youtube] Marketing Resolutions for 2013
Produce a video in the first quarter of 2013 and post it on YouTube. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Enhance your design skills. Do email A/B tests.
CLIENT BRIDGE | TUESDAY, MAY 24, 2011
[Youtube] Using Social Media to Launch and Promote a Product
Cost : Approximately $3,600 Slideshow on YouTube Kawaski created a slideshow to thank all the people involved in the book project launch and promotion. From JeffBullas.com, here's a look at how anyone can launch and promote a product, using only social media. Facebook Kawaski built a fan page specifically for his book.
HUBSPOT | FRIDAY, MARCH 4, 2011
[Youtube] 20 Examples of Great Facebook Pages
Skittles launched a "Win the Rainbow" contest asking it's fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube. Marketers are becoming more and more interested in measuring the ROI of social media. Although only 15.4% Skittles. Zappos. McDonalds. iTunes.
HUBSPOT | FRIDAY, SEPTEMBER 28, 2012
[Youtube] 7 Companies That Jumped on a Viral Craze at Just the Right Time
million views on YouTube. The music video was released on July 15, 2012 and has gained over 280 million views on YouTube ever since. Remember what you thought when you first saw the Old Spice guy? When you heard the musical stylings of Carly Rae Jepsen in the emotional roller coaster "Call Me Maybe?" So what can you do? Whatever works.
MODERN B2B MARKETING | TUESDAY, MARCH 25, 2014
[Youtube] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
Twitter, Slideshare, and YouTube allow you to customize your profile’s backgrounds and headers — two more way to get your message across at no cost. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Read some more ideas for creative cover photos here.). Social Media
VIDYARD | FRIDAY, MAY 2, 2014
[Youtube] Watch How This B2B Brand Spoofed Game of Thrones to Drive Webinar Attendance
After distributing the video on various social media channels (LinkedIn, Google +, Facebook, Twitter, YouTube, Reddit, etc.), 'Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. ” (whew, sounds like some pretty epic stuff!). Measurable results.
WEBBIQUITY | MONDAY, JULY 25, 2011
[Youtube] Web Presence Optimization, Reloaded
The second and third largest “search engines, based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start?
ENGAGE | WEDNESDAY, JULY 20, 2011
[Youtube] 6 Steps to Realistic Social Media Implementation
Would posting videos of your board meetings actually be a good idea for YouTube? Create an editorial calendar and begin sharing content Image by Yandel Provide best practices and tips for creating Tweets, posting on Facebook, answering questions on Quora, uploading videos to YouTube, etc. Maybe we were asking too much.
WEBBIQUITY | FRIDAY, OCTOBER 4, 2013
[Youtube] How To Analyze and Grow Website Visits
YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
CONTENT MARKETING TODAY | FRIDAY, JANUARY 29, 2010
[Youtube] 4 Common Sense Social Media Tips for PR and Marketing Pros
In recent years, YouTube has captured our attention with millions of users count on it for news, entertainment and seemingly countless cute kitty home movies (Doubt me? dare you to search for “cute kitties” on YouTube.). Yes, you can apply the best of traditional public relations practices to the new world of social media. Have a plan.
ENGAGE | THURSDAY, JANUARY 31, 2013
[Youtube] The Super Social Media Bowl
solution : Companies can upload commercials to YouTube, where they remain permanently embedded, allowing visitors to view them 5 minutes—or 5 years—after they originally air. According to YouTube, 34 of the 54 Super Bowl ads in 2012 were released online before the game. Think about all of the things you could do with $3.8 million.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
[Youtube] Alterian Pushes Into Social Media Management with Techrigy Acquisition
message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.
B2B VOICES | FRIDAY, FEBRUARY 1, 2013
[Youtube] How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing
Within two days of the campaign launch, the New York Observer and Huffington Post published the Emma video and stories, setting off a flurry of social media sharing as nearly 300,000 people watched Emma’s story on YouTube within the first two weeks of the campaign. But the growth of the 3D printing market, expected to reach $5.2 million.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 25, 2013
[Youtube] Can CMOs Master The Customer Experience For Hispanic Shoppers?
With more advanced personalization and optimization strategies, it’s now possible for brands to modify and customize the customer experience across multiple channels—in terms of messaging, tone and content—based on where the visitor is coming from, be it Facebook, Twitter, YouTube or another referring site. According to the U.S. by 2050.
BLOG MY CALLS | MONDAY, MAY 20, 2013
[Youtube] Landing Page Optimization: 4 Things From Last Week's Webinar
Also, a video can serve as a distraction and sidetrack your visitor, even causing them to click-through to YouTube or another site in an effort to watch more videos. 'Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. Here they are. Period.
PAUL GILLIN | FRIDAY, JUNE 4, 2010
[Youtube] Weinberger Wisdom
The most popular stuff on YouTube is about humans screwing up. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Tech Leadership Council’s Social Media Summit.
WEBBIQUITY | TUESDAY, JULY 23, 2013
[Youtube] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g.,
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 9, 2010
[Youtube] Is the Internet destroying your culture … or creating it?
Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.. Now, I make my own newspaper. Tweet This!
KOMARKETING ASSOCIATES | MONDAY, APRIL 9, 2012
THE EFFECTIVE MARKETER | MONDAY, MAY 21, 2012
[Youtube] How to Include Webinars in Your Content Plan
The longer webinars (more than 30 mins) can later be chopped down into easily digestible segments and posted on your Youtube channel. The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. All Webinars Are Not the Same. Focus: Product features and functions. What: Case Study.
SYNECORE | TUESDAY, JANUARY 22, 2013
[Youtube] HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
WINDMILL NETWORKING | FRIDAY, NOVEMBER 18, 2011
[Youtube] Social Media for Business – Establishing Effective Structure
Instead, create one Facebook account, one Twitter account and one YouTube account, and keep those accounts updated frequently. With the explosion of high speed internet and the social media scene, businesses that aren’t getting in will most certainly be put out. Focus is Paramount. Grow Your Business By Making a Few Friends.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
[Youtube] Best Twitter Guides, Tips and Tools of 2010
And with that in mind, he lists more than three dozen types of items you can share on Twitter other that stuff from your RSS stream, such as a new app or tool (with a quick tweet review), an interesting hashtag or discussion, an interesting/relevant YouTube video or a link to a Twitter list you think is worth following. by Ask Aaron Lee.
TRADESMEN INSIGHTS | THURSDAY, MARCH 10, 2011
[Youtube] 2010 Social Media Trends in the Industrial Sector
YouTube video that shows your product in action. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link]. This is good news or bad news depending on how you look at it.
SYNECORE | FRIDAY, MARCH 21, 2014
[Youtube] Smarketing: What is a Service Level Agreement?
Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. and “What follow-up procedures result in the highest close rates?” Follow @Royersm87.
REPUTATION TO REVENUE | WEDNESDAY, OCTOBER 6, 2010
[Youtube] Why is customer-centric marketing still more talk than action?
Ranjay Gulati’s more recent Reorganize for Resilence provides similar testimony, evidence, and examples of the power of customer centricity for solutions development, marketing, and sales (you can watch my partner Steve Hurley’s interview with Ranjay on our new YouTube channel ). Why do we hear so much talk but see so little action?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 16, 2012
[Youtube] The Story Behind Red-Hot Storify
It’s a way to curate social media … select what we will say on Twitter, Facebook, YouTube, Instagram, whatever and use that to tell the story of what happens. Click here if you can’t see this video interview with Storify Founder Xavier Damman. Xavier Damman of Storify. So Xavier, tell us about your story.
VIDYARD | WEDNESDAY, OCTOBER 16, 2013
[Youtube] Video Marketing SEO: 4 Tips From Rand Fishkin
With Google and YouTube being the top two search engines, you’ll want to rank well for both, and yet you don’t want to cannibalize your own SEO efforts. 'Hubspot’s Inbound 2013 conference this August brought together a ton of industry content pros, including the wise and wonderful Rand Fishkin of Moz. Keywords are Important.
WRITTENT | FRIDAY, APRIL 18, 2014
[Youtube] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
7 Powerful Trigger Words Used In Your Blogging Headline | YouTube Video. This great YouTube video explains the use of 7 powerful trigger words. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. How To Write Magnetic Headlines. Great tool.
SAZBEAN | MONDAY, JUNE 21, 2010
[Youtube] Review: TweetShare for Sharing Files & Creating Discussions via Twitter
You can either upload a file (images, videos, Office Docs, or PDFs) or embed a file from one of their supported partners (sliderocket, box, screenr, slideshare or YouTube). Let’s say you took a picture at a conference and you wanted to get feedback about it. You can also switch to a public view and have a live chat around the topic.
VOLACCI | WEDNESDAY, JULY 10, 2013
[Youtube] Reduce, Reuse, Repurpose Content
YouTube * Record a video for YouTube: Give your original content a more visual angle. 'Picture this: you’ve just finished writing a blog post about your personal take on a recent event and how to apply the lessons learned to your specific niche. It’s original, timely, useful and unique. You’ve just generated very valuable content.
INDUSTRIAL MARKETING TODAY | TUESDAY, NOVEMBER 22, 2011
[Youtube] Cool Stuff Manufactured in America
Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. You will find lots of useful information on their site and if you like, you can join and get involved.
WEBBIQUITY | WEDNESDAY, DECEMBER 11, 2013
[Youtube] 18 of the Best Content Marketing Strategy Guides of 2013
'Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.
WINDMILL NETWORKING | THURSDAY, DECEMBER 20, 2012
[Youtube] Four All-Stars of B2B Social Media Branding
One of my favorites, GE has published a compelling series of videos on YouTube that are eminently sharable via social media. The firm has racked up over 6 million (yes, million ) video views on their YouTube channel, and routinely garners several hundred Likes on new Facebook posts. mmm!). Your thoughts? Related articles.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
[Youtube] Can Your Customers Find Your B2B Industrial Company Online?
How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. That was five years ago.
B2B MARKETING INSIDER | TUESDAY, MARCH 12, 2013
[Youtube] Move From Branded Content To A Content Brand
Today, your fans on Facebook, your followers on Twitter and your subscribers on YouTube or iTunes are a valuable audience. Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. What do you see happening in Content Marketing today?
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 5, 2012
[Youtube] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
To keep your content stream flowing, Skotidas advises subscribing to newsletters, RSS feeds, YouTube channels, iTunes and Google Alerts. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? All it needed was the right strategy. Company name.
BIZNOLOGY | MONDAY, NOVEMBER 11, 2013
[Youtube] A 13-step crash course in digital marketing
Greg found the playbook for great video marketing involves a strategy, script, storyboard, good camera, accessories, lighting, editing and, for YouTube, metadata, custom thumbnail, annotations, captions and calls to action. 'Did you know that in this decade, digital is the only media channel to grow every year? Or magazines, newspapers)?
HUBSPOT | WEDNESDAY, OCTOBER 5, 2011
[Youtube] How to Squeeze More Lead Gen Juice From Your Social Presence
The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Include CTAs in videos you upload to YouTube. Create custom landing pages on Facebook.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
[Youtube] 22 Effective SEO Tips to Optimize Your B2B Website
Optimize YouTube Videos – Insert targeted keywords for your business in the video title and description. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website. Now that’s quick!
HUBSPOT | FRIDAY, OCTOBER 21, 2011
[Youtube] 10 Error Messages That Make Marketers Cry
Picture the scenario: You're uploading a particularly lengthy video to YouTube, the upload status bar is at a promising 99%, and up pops this error message. Thanks for leading me on, YouTube. As inbound marketers , we've all experienced it. So the next time you experience one of the following "why me?" Microsoft Office crashes.
PAUL GILLIN | THURSDAY, JULY 8, 2010
[Youtube] Oracle’s Social Media Policy
Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. version from six months ago can be found here.
FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
[Youtube] The World’s Best Marketing Program?
Jeff Ogden, President of Find New Customers is host of Mad Marketing TV , sponsored by Act-On Software , so I’m on YouTube at least once (and usually twice) every week! Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. And our sponsor, Act-On is doing very well too!
WWW.BRAINSHARK.COM | FRIDAY, NOVEMBER 8, 2013
[Youtube] Sales Survey: 44% of Reps Prep for Meetings in the Parking Lot [Infographic]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog Sales Survey: 44% of Reps Prep for Meetings in the Parking Lot [Infographic]. Sales Survey: 44% of Reps Prep for Meetings in the Parking Lot [Infographic].
HUBSPOT | TUESDAY, APRIL 17, 2012
[Youtube] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
Video user testimonials on YouTube, for example , generated 3x the conversion rate vs. organic traffic for Beachbody, the makers of P90x fitness. An individual's purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? What Is Social Proof? 2) Embedded Tweets.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 18, 2010
[Youtube] Are B2B Social Tactics Different Than B2C ?
Jay Baer in a recent post, Crushing the Myth of B2B Social Media , agrees with my premise, and he cites a recent study by MarketingProfs, State of Social Media Marketing Report , (which surveyed more than 5000 marketers) that both B2B and B2C marketers basically used the same tools… Facebook, LinkedIn, Twitter, YouTube and MySpace.
WEBBIQUITY | MONDAY, MARCH 26, 2012
[Youtube] Best Web Presence Optimization Guides and Tips of 2011
Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
SAVVY B2B MARKETING | SUNDAY, MARCH 7, 2010
[Youtube] “Pardon Me, Your Brand is Leaking” – 3 Ways to Fix It
YouTube channel. This week we welcome John White who writes for the blog, How to Hire a Marketing Writer. His post is a great reminder to all of us about why--and how--we need to brand consistently. The good news is that the Web gives you dozens of B2B points of contact with prospects and customers. Have you ever sent a message like this?
ENGAGE | TUESDAY, JULY 24, 2012
[Youtube] 15 Twitter Hashtags For Content Junkies
51eiq #SMM #Facebook #Twitter #YouTube — Jeff Bullas (@jeffbullas) July 23, 2012. If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet. Or perhaps you don’t know the best way to connect with people who share your interests (not including Justin Bieber ). content. LuVz6w. Rebecca P.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 21, 2013
[Youtube] Driving Engagement through Social Media for Healthcare Providers
They used social media, content marketing , and YouTube to ramp up their efforts and get the community involved–and all for a good cause. 'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And more and more healthcare marketers are getting up to speed. Henry Ford Hospital.
LEADERSHIP | FRIDAY, JUNE 6, 2014
[Youtube] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc. 'As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 5, 2013
[Youtube] How to Make the Zero Moment of Truth Work for You
Try adding a YouTube channel to your social media arsenal. 'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. Brand Credibility.
HUBSPOT | TUESDAY, JUNE 29, 2010
[Youtube] Help the Unemployed Stormtroopers [Comedy Video]
Subscribe to our YouTube page. After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture? Help the Stormtroopers. Watch the video. Want more videos? Unemployed Stormtroopers". Webinar: Marketing in a Recession.
BIZNOLOGY | MONDAY, APRIL 21, 2014
[Youtube] 25 social media listening aids to increase your hearing
Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). pro account is required.
INBLURBS | THURSDAY, JANUARY 20, 2011
[Youtube] 7 Ways how to empower your social networking with blog commenting
When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading. Be regular in reading and commenting. Send article as PDF.
SOCIAL MEDIA B2B | TUESDAY, JULY 17, 2012
[Youtube] SAP Brands B2B Social Media Profiles as Part of Global Campaign
YouTube. SAP produced a television commercial as a core part of the campaign and shared it on YouTube. There’s nothing new or magical here, but B2B companies produce videos all the time, and forget to share them on their YouTube profiles. Brazil and Germany, according to this press release. Twitter. Facebook. Linkedin.
WEBBIQUITY | THURSDAY, JANUARY 30, 2014
[Youtube] 12 (of the) Best Guides to Marketing on Pinterest of 2013
'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Image credit: Rebekah Radice. Foster engagement? Share.
INBLURBS | WEDNESDAY, NOVEMBER 2, 2011
[Youtube] IBM Study reveals that social media is the Marketing Priority worldwide
Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around. These are interesting data. As social media is evolving at a very quick pace businesses also need to evolve to stay on track.
MARKETING EDGE | SATURDAY, FEBRUARY 28, 2009
[Youtube] Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. will respond favorably.
WINDMILL NETWORKING | MONDAY, JANUARY 9, 2012
[Youtube] Which Social Networking Sites Are Best Designed for B2B Sales?
Who controls a huge share of search, email (Gmail), video (YouTube), document storage (Google Docs), and much much more and who is aggressively integrating all of these seamlessly? If your goals include: Being found by others who are in need of your services. Establishing and sharing your expertise. Building stronger client relationships.
ENGAGE | MONDAY, APRIL 1, 2013
[Youtube] 8 Ah-Ha Moments from SXSW 2013
The one social media channel every business should be on: YouTube. Jamie Grenney, VP of Social and Online Video at Salesforce, says a quality YouTube video can be just as powerful as a sales person (though we still need people!). YouTube offers great search and a format people feel comfortable using and sharing. takeaways.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 15, 2010
[Youtube] What Are Your Target Audience’s 5 Top Web Sites?
Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? If you want to create content that engages readers, you have to know their online habits and interests. What are your online reading habits, blogs, websites, articles, videos, podcasts? They won’t stay. Tennis.
VERTICAL RESPONSE | MONDAY, JANUARY 6, 2014
[Youtube] 5 Tips to Get Your Video Marketing Efforts off the Ground in 2014
Our video views are up, we’ve increased the subscribers of our YouTube channel and the comments for our individual videos are on the rise. Make sure you read the complete guide to using YouTube for your business as well! 'We’ve been hearing about the benefits of integrating video into your marketing mix for a while now. Be Consistent.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JANUARY 24, 2014
[Youtube] Sales Prospecting Perspectives Weekly Recap - Week of January 24, 2014
One is to introduce yourself via a YouTube video, enhancing the personal, human sphere of the sales interaction. 'Good morning, Sales Prospecting Perspectives readers! This week was an eventful one for us here in Norwood, Mass. On Monday, we celebrated Martin Luther King, Jr. Who hasn''t heard of telecommuting for a teleprospecting job?
SYNECORE | SATURDAY, MARCH 22, 2014
[Youtube] Online Video as the Modern Day Yellow Pages Ad
Creates three-dimensional, intimate brand awareness (YouTube 2 nd largest search engine on earth). 'Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? In fact, the slogan was considered good enough to earn an honorable mention in Ad Age’s 1999 Top 10 Slogans of the Century awards. Let Your Fingers Do the Walking.
MODERN B2B MARKETING | WEDNESDAY, MAY 29, 2013
[Youtube] What’s the Value of a Google Hangout for Marketers?
The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. 'Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Register for the Hangout here. Marketo has hosted 4 Hangout On Air’s over a period of two months. You got it.
PAUL GILLIN | WEDNESDAY, NOVEMBER 24, 2010
[Youtube] Oracle’s Updated Social Media Policy
Remember that you may be viewed as endorsing any Web video (whether hosted by YouTube or elsewhere) or other content you link to from your blog or posting, whether created by you, by other Oracle employees, or by third parties, and the Social Media Participation Policy applies to this content. Dated 11/22/10. This is a well-crafted policy.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 11, 2010
[Youtube] How is Social Media Impacting Your Brand
More importantly, is Facebook getting us more action or is it YouTube? As marketers, we need to define those base line objectives to get answers to these kinds of questions. If we know where our successes are, then we can spend more time cultivating them. Three key areas to evaluate are exposure, influence and engagement.
VOLACCI | WEDNESDAY, FEBRUARY 19, 2014
[Youtube] Drupal Resources for Marketers
Google/YouTube. 'There are many resources available for marketers. Finding Drupal-related marketing resources can be a little bit trickier. Don’t worry though, I’ve done some of that work for you. Below is a list of useful Drupal resources for marketers to help with those inevitable Drupal-related questions that may arise. drupalize.me
BUYEROLOGY | SUNDAY, JULY 24, 2011
[Youtube] The New Social Buyer Ecosystem
Storing recall through YouTube, Product Review Sites, Q&A such as Focus and Quora, and blogs they subscribe to. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. The pace in 2011 has noticeably quickened. Related articles.