MARKETING ACTION | TUESDAY, DECEMBER 31, 2013
[Youtube] 2013 Roundup of Marketing Miscellany
Video: Lots of brands had a good year on YouTube. The YouTube Ads Leaderboard for 2013 (ads uploaded from January through November) is determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people choose to watch). This ad speaks to the child in all of us. It’s not. And hey!
MODERN B2B MARKETING | FRIDAY, MARCH 22, 2013
[Youtube] 5 Reasons Why Your Inbound Marketing Isn’t Working
Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. At first, things are going great! So what went wrong? Your aim is too wide.
SAZBEAN | THURSDAY, DECEMBER 23, 2010
[Youtube] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
Check out the Video tab Monitor when videos about your topic are posted on YouTube, Truveo, Vimeo, Dailymotion or Metacafe. 2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! original on social media monitoring posted September 24, 2010). Feel free to keep it if you like it.
HUBSPOT | MONDAY, DECEMBER 23, 2013
[Youtube] Taking Some Time Off? How to Leave a Creative Out-of-Office Mesage
If video-making isn''t your boat, you can always include a fun video from your company or a YouTube clip that allows sharing. 'Ah, the out-of-office message: The email equivalent of a dead end. Out-of-office messages are important, as you''ll need to set expectations and ensure you don''t leave anyone hanging. Should you do this? How Lovely!
FATHOM | FRIDAY, NOVEMBER 8, 2013
[Youtube] Everything You Should Know to Prepare For Google+ in 2014
YouTube, for example, now requires users to have a Google+ account to post comments. Google+ is stepping up and taking advantage of Facebook’s declining membership by integrating with YouTube, which has recently been reported overtaking Facebook as the most popular site for teens. 'There is no ignoring it. Remember Google Games?
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 9, 2012
[Youtube] Should Your Business Buy Tumblr Ads?
However, for most companies the site is not on their radar or a lower priority after Facebook, Twitter and YouTube.”. by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
INBOUND SALES NETWORK | TUESDAY, MARCH 8, 2011
[Youtube] Social Media - Key 2nd Step in the Customer Buying Process
That said, the leading companies of the social ecosystem, Facebook, Twitter and YouTube, appear to have a minimal role in the purchase pathway at present. Facebook, Twitter and YouTube are synonymous with the definition of social media. The Path. What is not in doubt in this pathway is a consumer’s starting point. Read More
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 21, 2013
[Youtube] The Top 9 Videos From Brands This Year
The video has racked up 65 Million pageviews on YouTube. 'It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. hope you enjoy the videos!
WEBBIQUITY | TUESDAY, DECEMBER 27, 2011
[Youtube] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
Robertson lists and briefly describes more than 40 Facebook video apps, organized into categories for YouTube, Vimeo, live video streaming, video chat/calling, Facebook video, and miscellaneous video apps. You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. Mark R.
FEARLESS COMPETITOR | SUNDAY, JULY 22, 2012
[Youtube] Sales Lead Generation: The Hub and Spoke Marketing Approach
Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Hub and Spoke Marketing Plan from Find New Customers, Inc. By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Keep it simple.
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Youtube] How to Do Great Marketing with (Almost) Zero Money
Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). Maybe a text interview of a thought leader can become a YouTube video. They cannot buy booths at trade shows.
WEBBIQUITY | SUNDAY, FEBRUARY 10, 2013
[Youtube] Ensure Your Business Looks Good Online
YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 28, 2010
[Youtube] It’s The Little Things That Make Inside Sales Teams Perform Better
had the voice that she has if we didn’t ask her to help out with some YouTube videos? Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Store bought costumes and cliché ideas are frowned upon at AG Salesworks. Today is our Halloween party and the office is buzzing.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 3, 2010
[Youtube] Do websites even matter any more?
You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home. Studies show that web page views have been dropping precipitously as folks park themselves on the social web. Your good old website (Ahhhh … remember that?) is still your hub. Here’s why.
INBLURBS | WEDNESDAY, JANUARY 19, 2011
[Youtube] 4 Easy ways to make your brand more social
Besides from it, there are video sites like YouTube, you should also post that link to here and you should not limit your link to only YouTube. If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants. Tweet this on Twitter!
MODERN B2B MARKETING | WEDNESDAY, MARCH 26, 2014
[Youtube] What Raising a Toddler Can Teach You About Engagement Marketing
If I’d truly listened to those cues, I would have noticed that a flapping motion of his hand meant he clearly wanted to watch butterfly videos on YouTube ( obviously , Dad). 'Author: Joe Benoit As anyone who has ever raised a child can tell you, parenting a toddler is challenging and rewarding, all at the same time. Listen. Be Persistent.
WWW.BRAINSHARK.COM | FRIDAY, NOVEMBER 8, 2013
[Youtube] 3 REALLY Simple Ways to Use Video for Social Selling
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. To that end, embedding video presentations from Brainshark or YouTube is an easy way to make your profile stand out and educate visitors on you and your business in an impactful way. Ideas Blog. Entire Site. Search. ” #3.
CONNECT THE DOCS | THURSDAY, JANUARY 28, 2010
[Youtube] ClickInsights: Social Media Marketing in 2010
Youtube Channel url, facebook url, fanpage url, twitter url, blog url. How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010?
PAUL GILLIN | SUNDAY, DECEMBER 18, 2011
[Youtube] Cool & Useful Sites for the Holidays
Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time. The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. Definitely bookmarkable. Skype . Google+ Hangouts.
FATHOM | THURSDAY, MARCH 6, 2014
[Youtube] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
Create a YouTube playlist for student video reviews. According to Fast Company , YouTube reaches more people 18-34 years old than any cable network. Create a playlist on YouTube specifically for student video reviews so that your audience knows exactly where to go to find what they’re looking for.
CONTENT MARKETING TODAY | TUESDAY, JANUARY 19, 2010
[Youtube] 10 Ways to Win with Online Video
Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone. Stand Out from the Marketing Crowd. Thanks to Lou Bortone , video marketing guru for this guest post. Video testimonials are far more powerful than text alone.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Youtube] 12 Marketing-Takeways from the B2B Marketing Manifesto
Include “shameless plugs” and share on Docstoc, Scribd, Slideshare, YouTube, Linkedin, and Blogs. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Be very specific. Guest blog.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 10, 2011
[Youtube] How to Fascinate -- and Better Connect With -- Your Audience
First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection.
B2B MARKETING INSIDER | WEDNESDAY, JULY 27, 2011
[Youtube] The 10 Traits of Successful Social Marketers
They Realize Marketers Are Publishers: They know that instead of creating 20-page whitepapers and 50-minute webinars, marketers are increasingly looking at content strategy where 140-character tweets, 2-minute YouTube videos and photos on Facebook will help them achieve their business objectives. And I have seen a number of traits emerge.
VIDYARD | TUESDAY, APRIL 1, 2014
[Youtube] What Your Website’s Missing: A Video Content Journey
Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. So how can you be as compelling as YouTube AND drive action on your site? Set up a video content journey!
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Youtube] 8 Steps to a Killer Social Media Newsroom for Inbound PR
Include links to your Facebook Fan Page, your company’s Twitter feed, Flickr account, YouTube channel, LinkedIn page, etc. Creating remarkable content can be a great way to generate inbound media coverage for your business. Heck, at HubSpot, we do it, too! Here are our top 8 tips for creating a truly stellar one. Keep it fresh!
WRITING ON THE WEB | THURSDAY, MARCH 24, 2011
[Youtube] 11.5 Steps to Video Blogging in 30 Minutes
Uploaded to YouTube, named it, described it, tagged it. Copied the embed code from YouTube and posted it into the html side of blog platform. What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. Hyperlinked keywords.
MODERN B2B MARKETING | TUESDAY, OCTOBER 16, 2012
[Youtube] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
Finally, the content you produce need not be limited to your own properties, whether your site, YouTube account, Slideshare account, etc. by Dayna Rothman We’d like to welcome Toby Murdock as the author of today’s guest post. Toby is the CEO of Kapost , the leading provider of content marketing software. You can reach Toby at email@example.com.
WWW.BRAINSHARK.COM | WEDNESDAY, JUNE 26, 2013
[Youtube] 3 Ways to Use Brainshark Video Presentations to Promote Your Brand on Twitter
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Cool YouTube Channel Ideas for Video Marketing. Posting to YouTube: 4 Best Practices for Video Marketing. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. June 24, 2013 10:00 AM. Tweet. million written words.
TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
[Youtube] B2B Marketers: Are You Taking Advantage of Online Videos?
Second only to Google, YouTube has emerged as an easy-to-use search tool. Online media is the fastest growing media platform in history. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood production. He also offers 10 online video strategies you may find helpful.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 14, 2009
[Youtube] What Barbie and Pong can teach us about Consumer Experience marketing
One of the examples he gave that I really connected to was this video on YouTube of group of strangers at a movie theater waiting to see a new release who were turned into human joysticks for a game of human pong. This is the second post in Heather’s coverage of the Integrated Marketing Summit.
WEBBIQUITY | TUESDAY, MARCH 6, 2012
[Youtube] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
Jackie Cohen reports on research showing that 47% of users say they are “explicitly concerned” about their privacy on Facebook (versus just 15% who are explicitly unconcerned), and that “people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.” by HubSpot Blog.
VERTICAL RESPONSE | TUESDAY, MARCH 11, 2014
[Youtube] Content and Pay Per Click – Using them Together for Success
Placing PPC Ads on Your YouTube Videos. Perhaps your business produces video blog posts (vlogs), webinars, video tips, or other video content such as product demos and loads them onto a business YouTube page (another good idea). Blogging, informational videos, infographics, guides, and the like are more popular now than ever.
VIDYARD | TUESDAY, OCTOBER 22, 2013
[Youtube] Why Video is the Best Medium for Inspiring Action
Leverage your distribution channels: After you release your video on YouTube, make the most of your content by releasing content on social channels, on your website, within blog posts, on affiliate blogs or media channels, and include video assets within email nurturing campaigns. charity: water and Their Video Strategy.
PAUL GILLIN | THURSDAY, JUNE 17, 2010
[Youtube] The Changing Rules of B2B Marketing
Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome. In 2008, about 100 people visited the site every day.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Youtube] The Ultimate Cheat Sheet for Mastering LinkedIn
Currently, LinkedIn only supports videos that have been uploaded to YouTube. With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? 20 Hidden LinkedIn Tricks. Claim your vanity URL. Track company buzz.
DELICIOUS B2BMARKETING | WEDNESDAY, DECEMBER 1, 2010
[Youtube] 12 Social Media Tools for B2B Pre-Event Marketing
YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. It’s free to sign up and get started.
HUBSPOT | MONDAY, APRIL 11, 2011
[Youtube] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences. How do you get started with YouTube, video podcasting, live streaming, or viral videos? This is a fortunate reality for businesses. Marketing Takeaway.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 13, 2012
[Youtube] Should Social Media Marketers Worry About Privacy?
How can you possibly participate in largely public online channels such as Facebook, Google+, Twitter, LinkedIn, FourSquare, Tumblr, YouTube and other social portals without broadcasting a multi-dimensional profile of who you are, what you think and where you go? Can we thank social media for the end of privacy? I wasn’t surprised.
B2B VOICES | SATURDAY, MARCH 24, 2012
[Youtube] Biz Tech Is Back
They are developing new models for customer service and employee training using social media platforms like YouTube and creating shadow employee collaboration environments with enterprise social platforms like Yammer. It never really went anywhere, but information technology did seem to fall from the public interest for a few years.
CONTENT MARKETING TODAY | WEDNESDAY, APRIL 3, 2013
[Youtube] How Barack Obama Became Content Marketer-In-Chief of the USA
They see President Obama on The View, the David Letterman show, in happy YouTube videos, and stories about the Easter egg roll on the White House lawn. Still skeptical of the merits of content marketing? Well, Barack Obama and his team have put content marketing at the center of their media strategy. How could you not love this guy?
JUNTA 42 | MONDAY, NOVEMBER 14, 2011
[Youtube] 8 Content Marketing Initiatives To Seriously Consider for 2012
My take is that Google, currently the world’s largest organizer of content, will soon become the largest publisher in the world , with their recent content purchases of Zagat and on YouTube. thought I’d share it with you. Content Marketing Strategies to Take Now. View more presentations from Joe Pulizzi. Who knew? become? Genius!
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 13, 2012
[Youtube] Is Content Marketing the New Branding?
So take advantage of the tools that are out there, from blogs to LinkedIn, YouTube, webinars and the multitude of other options available to you. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you.
WEBBIQUITY | MONDAY, JULY 12, 2010
[Youtube] Social Media Strategy? Think Like a Reporter
Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Yet developing such a strategy can be challenging; where does one start? Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Tweet?
ANYTHING GOES MARKETING | WEDNESDAY, APRIL 7, 2010
[Youtube] Wake up and Send More Email
If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database.
SYNECORE | WEDNESDAY, JUNE 5, 2013
[Youtube] Video Rules! Why You Need it in Your Content Marketing
Or maybe Jeff Gordon going for a “Test Drive” with Pepsi Max : And then there’s, of course, Dove , who always gets people talking: (Just under Dove’s YouTube account, this video has 54 million views since its upload in mid-April.). According to YouTube , 72 hours of video is uploaded every minute. 'Yes, I love cat videos. Ah right.
HUBSPOT | TUESDAY, JUNE 8, 2010
[Youtube] Meet the Best Webinar Host of All Time [Comedy Video]
Tune in every Tuesday on our blog, or subscribe to our YouTube page. Jeff Bistro is a webinar hero. Millions of people register for his webinars. People tweet his best sound bites by the hundreds. If someone wants to learn about a particular subject, they go straight to Jeff Bistro. How does he do it? Watch below. Want more videos?
HUBSPOT | TUESDAY, FEBRUARY 8, 2011
[Youtube] Impact of Super Bowl Ads on the Social Media [New Data]
Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). YouTube subscribers, video views and channel views. YouTube. Other winners on YouTube were Chrysler with its Detroit Motor City ad (3.78
VIDYARD | MONDAY, NOVEMBER 11, 2013
[Youtube] The Future of Video Marketing: My Top 10 Predictions
Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch. The future of the Internet is television. There has been a shift in living room media.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 3, 2012
[Youtube] How to Use Video for Social Media in B2B Sales
Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. When it comes to distribution in social media, start with YouTube and Facebook. source: Forbes ). You need to know your target market.
HUBSPOT | MONDAY, MAY 2, 2011
[Youtube] Which Social Networks Should You Be On? [Marketing Cast]
David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. As new social media channels sprout up from the ever-evolving Web, marketers face the challenge of constant reevaluation of important networks. Which platforms should one be active on?
EB2BLEADS | THURSDAY, MARCH 10, 2011
[Youtube] 11 Marketing Checks To Improve Website Lead Generation And Sales
Use thank you pages to present other options to engage visitors further such as with your Blog, YouTube channel or Twitter. If you’re looking to improve your companies profitability and grow then your website can be a great source of hidden opportunity. 1) Are your calls to action prominent enough ? 2) Are your offers clear and compelling ?
FEARLESS COMPETITOR | THURSDAY, JULY 25, 2013
[Youtube] Why Your Personal Brand Represents Your Career Insurance
YouTube. 'If you lost your job tomorrow, how would you and your family be affected? Undoubtedly it would be shocking and scary. You would have to apply for unemployment. You would have to update your resume. You would have to start looking for a new job. Are you ready for this? Executive focuses on his personal brand. Paul Dunay. LinkedIn.
SYNECORE | FRIDAY, MARCH 21, 2014
[Youtube] Smarketing: What is a Service Level Agreement?
Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! 'A service level agreement (SLA) outlines the commitment a company''s sales and marketing teams make to each other for the overall good of the business. and “What follow-up procedures result in the highest close rates?” Follow @Royersm87.
B2B VOICES | FRIDAY, OCTOBER 28, 2011
[Youtube] Content Fusion: How Stories Are Shared in a Social World
Watch the YouTube video and tell me what you think. It’s become apparent for some time in the world of professional communicators that traditional ways of thinking about how we package and share content – or, stories, if you will – are inadequate for the Web. It also pointed to the solution. Witness Flipboard.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 30, 2013
[Youtube] Businesses, Don't Become a Social Media Pariah!
Would you have made that YouTube comment if you were talking to this person face to face? 'I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Why is he doing this? Stop it. CutItOut.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 25, 2013
[Youtube] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
or a topic based on a specific holiday , gather your team and create a fun video to post on Facebook and/or youtube. In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day to day perspective, that will increase employee productivity. Low cubical walls. Hang up “Fun” art décor.
WINDMILL NETWORKING | TUESDAY, APRIL 3, 2012
[Youtube] Viral Video vs. Social Video
Many marketers believe that having a viral video on YouTube is the golden key to success; they assume that a viral video will spread knowledge of their product or services. In other words, you don’t need a video that everyone on YouTube will watch; you need a video that will engage the right audience(s). competent producer can help.
HUBSPOT | WEDNESDAY, AUGUST 21, 2013
[Youtube] 20 Inspiring SlideShare Presentations Every Marketer Should See
The design is sleek, the information is easily digestible, and the slides include interactive components -- including an embedded YouTube video. 'Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. 3) Digital Strategy 101, Bud Caddell.
CONTENT MARKETING TODAY | FRIDAY, JULY 9, 2010
[Youtube] Learn How to Steer Your Content Marketing Course From Offshore Sailing School
They are fully engaged online with a website, a YouTube channel, a blog, a Facebook page, and a Twitter account. They highlight their social media connections on Facebook , Twitter, and YouTube to make it easy to continue the connection. Offshore Has Their Own YouTube Channel with Plenty of Engaging Videos.
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011
[Youtube] How to turn a good white paper into a great lead generation piece
Video interview of the author (YouTube). B2B Lead Generation: Great content or a great lead generation tool. What’s the difference? Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Why go outside for creation of content? Outside experts have far more credibility. You post it.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 26, 2014
[Youtube] 20+ Amazing Examples Of Content I Wish We Created
Want more, check out Slideshare’s , YouTube’s Popular feature, the Flickr blog and any other of your favorite sites for their popular content. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created.
BIZNOLOGY | WEDNESDAY, SEPTEMBER 5, 2012
[Youtube] Is your marketing still getting attention instead of paying attention?
Again, I want to emphasize that I am not belittling CC in any way–I have had a few bad moments on live radio and have had a few misstatements captured on YouTube (and I am paid to talk for a living). I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. ” Really, CC?
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 26, 2012
[Youtube] Lost Squirrels: Putting Sales Where it Belongs
Watching Dumb Ways to Die (or just about anything else) on YouTube (thanks to my Friend Eve-Lynn for this one) – 5%. Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time actually in front of customers.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Youtube] Analytics at Work in the Ever-changing World of TV
With X1, you'll not only be able to stream movies from a variety of providers (YouTube, Hulu, etc.), Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. You’re no longer stuck on the couch.
HUBSPOT | FRIDAY, JANUARY 31, 2014
[Youtube] 10 Award-Winning Websites With Kick-Ass Designs
We love the cross-device use and we weren''t alone -- this YouTube clip of the game has 1.8 'Every once in a while I find a new website that makes me stop and stare. It''s a modern-day masterpiece. The aesthetic and user experience are off the charts. Regardless, it''s great to find sites that inspire you. 10 Stunning Sites to Win Awwwards.
FEARLESS COMPETITOR | MONDAY, MAY 7, 2012
[Youtube] Marketing Made Simple TV premiers this Thursday at noon
DBMEI and YouTube. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. You’ll find the show at www.marketingmadesimple.tv and other sites, including. Mac McConnell of BlueBird Strategies - B2B demand generation expert. Check them out.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 12, 2011
[Youtube] Mad Marketing TV Episode 1 is done
This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. I’m the host of Mad Marketing TV sponsored by Act-On Software and we recorded the premier episode yesterday. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. You’ll hear more next week.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 9, 2011
[Youtube] Mad Marketing TV premiers in just one week (+ 1 day)!
You will find the show at Mad Marketing TV on YouTube and www.madmarketing.tv. One week from today is the premier of the B2B Marketing show Mad Marketing TV. Ever feel like you’re being pulled in a thousand directions at once? Add digital and new media tools and you might be wondering how in the world to make sense of it all!
FEARLESS COMPETITOR | MONDAY, DECEMBER 14, 2009
[Youtube] New approach in remarkable content
While a YouTube video like HubSpot’s “You Outta Know (Inbound Marketing) is very entertaining and makes an excellent point, it’s passive on the part of the viewer. The Holy Grail of marketing content is interactivity. We watch it. Think about all the passive content we marketers send: Direct mail pieces. Emails. Video.
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 18, 2012
[Youtube] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
When was the last time you watched a 30 minute long YouTube video? by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much. And here is the other astounding fact: the video is 30 minutes long. So – how did they do it?
HUBSPOT | WEDNESDAY, OCTOBER 31, 2012
[Youtube] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
The interface lets you use your YouTube videos or ads you create (in 300x250 format) in 30 second spots that bill and place the same as any of the other ads you place on LinkedIn. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.
MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
[Youtube] Expert Tips for Optimizing LinkedIn for Lead Generation
Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list.
BLOG MY CALLS | MONDAY, MAY 20, 2013
[Youtube] Landing Page Optimization: 4 Things From Last Week's Webinar
Also, a video can serve as a distraction and sidetrack your visitor, even causing them to click-through to YouTube or another site in an effort to watch more videos. 'Last week we had a great webinar on landing page optimization with Josh Krafchin of Clever Zebo. The full recording of the webinar is on our website. Here they are. Period.
PAUL GILLIN | THURSDAY, OCTOBER 3, 2013
[Youtube] Bidding Fond Farewell to BtoB Magazine
In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. 'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. Related articles.
HUBSPOT | THURSDAY, JANUARY 12, 2012
[Youtube] Everything Marketers Need to Know About SOPA
Just think about sites like Facebook, Twitter, YouTube, LinkedIn and the like whose sites are posted with countless links from users daily. By now, you've likely heard about the controversy that is SOPA , the "Stop Online Piracy Act." If the bill passes in two weeks, internet marketers will definitely feel the heat, too. Here's why.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 16, 2012
[Youtube] 6 Questions to Ask Yourself Before Launching your Facebook Contest
Twitter and YouTube involvement. A successful contest is one that is well planned and prepared. Launching a social media contest may sound like an easy task, but its not. Here are some questions that you should ask yourself before launching your Facebook contest. What are the goals of the contest? Are you looking to: Increase engagement?
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 11, 2012
[Youtube] Good Quality Content Is Crucial for Social Media Video
sometimes (thankfully not OFTEN) receive phone calls where a potential client will say they need a video, but “it doesn’t have to look or sound that good— we just really need to get a video on YouTube.”. Bad video for social media is like putting lipstick on a pig. No matter what you do it’s still a pig. When Pigs Fly. Video
WWW.BRAINSHARK.COM | TUESDAY, NOVEMBER 19, 2013
[Youtube] 60% of Marketers Say Video Improves Email Conversion Rates [Report]
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog 60% of Marketers Say Video Improves Email Conversion Rates [Report]. 60% of Marketers Say Video Improves Email Conversion Rates [Report]. Impressive, ey? close.
WINDMILL NETWORKING | THURSDAY, MARCH 15, 2012
[Youtube] How to Skyrocket Customer Engagement via Google+ Brand Pages
Their brand page’s daily dose of photos, YouTube videos, surveys, and articles has worked well for them, putting them as the top brand on the network with over half a million circlers. When it was launched last year, Google+ set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter.
WINDMILL NETWORKING | THURSDAY, OCTOBER 20, 2011
[Youtube] Are You Making any of These 6 Blog Content Mistakes?
You just uploaded a great video on YouTube. I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about. My golden rule, as a tool of Inbound Marketing , is to try to blog about topics that my potential clients might be interested in. Once again, think about your target market. Blogging
LEADERSHIP | FRIDAY, OCTOBER 18, 2013
[Youtube] How To Have A Sexy Campaign In An Unsexy Industry
YouTube (77%). 'Let’s be honest here – business products lack sex appeal. This is why social media promotions in the B2B industry can be particularly tricky, which is an opposite undertaking within the B2C industry. Top 5 Social Media Must-Knows To Help Build A Sexy Presence. You must invest in social media. LinkedIn (82%). Facebook (71%).
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Youtube] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It takes up almost a quarter the screen on most desktop browsers.
VOLACCI | WEDNESDAY, JULY 10, 2013
[Youtube] Reduce, Reuse, Repurpose Content
YouTube * Record a video for YouTube: Give your original content a more visual angle. 'Picture this: you’ve just finished writing a blog post about your personal take on a recent event and how to apply the lessons learned to your specific niche. It’s original, timely, useful and unique. You’ve just generated very valuable content.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 3, 2013
[Youtube] Three Tips for Improving Content Marketing ROI
For example, 1) a Twitter message that gets retweeted links to 2) a YouTube video that directs people to download 3) a white paper that points to 4) a customer case study that sends readers to 5) a joint webinar that asks people to register for 6) a personal demo of your product. 'Content marketing is now a way of life for B2B businesses.
WINDMILL NETWORKING | MONDAY, JANUARY 16, 2012
[Youtube] The Time is NOW for Social Media in the Hospitality Industry
The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The definition of hospitality is “the friendly reception and treatment of guests or strangers.” Location-Based Loyalty. Everyone is a Reviewer.
ENGAGE | WEDNESDAY, FEBRUARY 1, 2012
[Youtube] Serving Up Social Media (When You’ve Already Got a Full Plate)
The three said they stick to Twitter, Facebook, and occasionally post videos on YouTube, but haven’t really gotten into other platforms, such as Pinterest. L ucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? In the hot seats were three very tech-savvy people from D.C.’s
WWW.BRAINSHARK.COM | THURSDAY, OCTOBER 31, 2013
[Youtube] How to Make Content Marketing Magic with PowerPoint and Video
'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Home Ideas Blog How to Make Content Marketing Magic with PowerPoint and Video. How to Make Content Marketing Magic with PowerPoint and Video. October 31, 2013 09:40 AM. Disqus.
HUBSPOT | MONDAY, JUNE 28, 2010
[Youtube] Why eBooks Are Better Than Whitepapers
Create a landing page, add a call-to-action on your website, blog about it, put a link your email signature, email it to your friends/partners/vendors, post a video on YouTube , tell your fans and followers. eBooks and whitepapers are two formats for sharing longer written documents on the web. What Makes eBooks So Good? Connect with HubSpot
HUBSPOT | TUESDAY, JUNE 4, 2013
[Youtube] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. 'Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Looking at the sites that not only survived Penguin 2.0 Why is that? Building a Strong Brand for the Sake of Search.
B2B MARKETING TRACTION | WEDNESDAY, JANUARY 30, 2013
[Youtube] Social Media Marketing: Where Do I Start?
Both can be on Twitter, Google + and others such as YouTube, Pinterest, Slideshare, Scribd, Instagram and more. Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. services.
B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
[Youtube] Online video ads for the visually literate society – Rich Media is becoming “richer”
No, Americans aren’t reading books again, their spending their time online – watching videos on YouTube, researching that next purchase via Google, gathering their news via RSS through their feed reader. Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. People! Don’t believe me? and 0.2%.
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
[Youtube] High Quality Content Sites Is What Google Wants
In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. If your search results have changed lately, this may explain why.
HUBSPOT | MONDAY, DECEMBER 30, 2013
[Youtube] Why the Digital CMO Is Already Obsolete
They’re sourcing peer-to-peer product reviews on YouTube. 'It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. Commerce -- as we’ve known it -- is dead.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Youtube] How to Master Pinterest for B2B Marketing
However, with the rapid growth of the Pinterest user base , many companies are seeing that referral traffic from Pinterest is lapping the traffic they're generating from Google+ and YouTube. Let's face it. Pinterest is a slam dunk for companies who sell jewelry, fabrics, bags, and other cool "visual" items -- but it's pretty tricky for B2B.
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Youtube] Blog your way into a book deal
What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Your second step is to grow a community around the writing you’re doing on your blog. Do I have a recent example of this happening in the wild? Related articles.
HUBSPOT | THURSDAY, JULY 7, 2011
[Youtube] 5 Easy Tips to Create Video Screencasts Like a Pro
It also produces videos in a file type perfect for uploading to YouTube! Video is a fantastic educational tool. You can use it to teach people how to do something, explain a concept, or even show off the value of a product in a creative way. Check out a recent screencast I created to explain HubSpot's email marketing software.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
[Youtube] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
See Apple’s YouTube channel for some pretty cool video.). Forget negative Tweets — let’s talk about posting actual dumb FaceTime marketing calls on YouTube, Facebook, and blogs. After participating in the call, all I can say is “Coooool. These people call me pitching products and services. What do you think?
HUBSPOT | FRIDAY, MARCH 7, 2014
[Youtube] How to Create a Business Card That's Actually Useful
Include an interactive feature or added value that sets you apart such as a link to a YouTube video that explains more about your product or service, includes a coupon code or special offer, or even your most useful piece of gated content, form-free. 'This post originally appeared on the Insiders section of Inbound Hub. Rebel By Choice.
SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
[Youtube] Social Media in an Hour a Day
Maybe you can record quick 2-3 minute videos and upload them to YouTube or maybe you can provide insights on Twitter or Facebook. You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. Here’s how… Choose Your Battles.