Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. A lot of our martech is focused on the last two: Demand capture (e.g., Here’s why. The rise of cloud-based software.

Marketing AI 125

Marketing AI Work Management Effectiveness B2B Marketing 125

Martech

APRIL 15, 2024

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. While we were in Brazil, I worked for 3M.

Work Management 99

Work Management eCommerce Budget Programs Marketing Management 99

Martech

APRIL 19, 2024

Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. Every business is different,” Meta’s Bui told MarTech. Meta saw 16.6% More questions?

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Act-On

DECEMBER 1, 2023

Marketing orgs only use 33% of their martech capabilities. Identify key team members, with more emphasis on strategy and content Build project plans for rebuilding content and templates Meet with the new provider and align on technical elements Give content and strategy teams time to rebuild Wait!

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation Planning 210

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. How will AI streamline your operations?

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. For the sales team, better conversions, less garbage in, less time wasted, etc.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Understood?

Paid Content 86

Paid Content Campaigns Allocation Marketing AI 86

Martech

SEPTEMBER 20, 2023

They are also a centralized place where different teams work together to forge cross-functional alignment. These kinds of tools allow more team members to collaborate while keeping important brand safety and privacy compliance issues centralized. Register for The MarTech Conference here.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Marketing AI 116

Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. But teams had to make a choice. Over time, this led to a whole series of martech innovations. Register free.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

First-Mover Advantage 115

First-Mover Advantage Terms and Conditions Work Management Loyalty 115

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these insights can bring in more leads.

Marketing AI 100

Marketing AI Conference Generation Loyalty 100

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Planning 110

Planning Business Work Management Word of Mouth 110

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. A powerful content management system. Terms of the deal were not disclosed.

Acquisitions 91

Acquisitions Personalization Work Management CMS Development 91

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

API 118

API Conference Budget Programs Paid Search Agency 118

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Martech

JANUARY 19, 2024

Your involvement in choosing the CRM system’s data processing approach may be limited, but it significantly affects your work. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

CRM 105

CRM Process Ideal Customer Profiles eCommerce 105

Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams.

Work Management 93

Work Management Brand Identity Branding Marketing Management 93

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As a marketing team, you need tools to help. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Personalization and dynamic content.

Email Marketing 126

Email Marketing Automation Tools Planning 126

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Q: What work did you do when you started at GE?

Marketing AI 102

Marketing AI eCommerce Peer-to-peer CMO 102

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Here are three questions to think about related to DAM processes.

Digital Asset Management 112

Digital Asset Management Process Work Management Customer Surveys 112

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. Everything else has changed dramatically (the not-so-good news). Available resources. Integrations.

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

NOVEMBER 22, 2023

When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. The digital assets move to other platforms like the content management system (CMS), a system that prints assets, or a project management system. Image: Salt Flats.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Tools 107

Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Deep Linking 86

Deep Linking Best Practices Marketing AI Class 86

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning.

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Martech

MARCH 5, 2024

We are working on this now.” Meta issued a statement, confirming major disruptions to ads creation and management, sharing and content management, and inboxes. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.” Get MarTech! Shortly before 11 a.m. As of 1:10 p.m.

Facebook 100

Facebook Work Management Marketing Management Twitter 100

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. To build cross-functional teams, determine the data you need for an exceptional, personalized customer experience.

Marketing AI 88

Marketing AI Churn Rate Transparency Budget Programs 88

Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Assembling cross-functional teams with technical and business stakeholders. Working with expert consultants to navigate complexities. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10.

CMS Development 110

CMS Development Contingency Planning Paid Search Agency Advertising Agencies 110

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Plus, she’s a MarTech contributor. Q: You did a B.A.

Work Management 85

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency 85

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Martech

NOVEMBER 14, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing AI 100

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Lead generation for B2B has undergone quite a transformation.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? You’ve developed content that encourages them to convert. There are certainly benefits to martech Don’t get me wrong.

Marketing AI 135

Marketing AI Paid Content Paid Search Agency Automation 135