WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Connect the Docs is a terrific blog on content marketing, with a special focus on effective strategies and techniques for white papers. I've contributed ideas as a guest expert for two posts: Killer questions to ask before starting a white paper project (selected as one of the top 5 posts on this blog for 2010).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper can set the agenda for a purchase decision by convincing the reader that the areas where your product is better than its competition are the most important to consider.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

AUGUST 10, 2010

Read my advice for writing technical white papers today. I was invited recently to contribute a guest post on the question of writing for business decision-makers versus technical buyers. My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know.

Paper 120

Paper Business Marketing 120

WriteSpark

AUGUST 10, 2010

Read my advice for writing technical white papers today. I was invited recently to contribute a guest post on the question of writing for business decision-makers versus technical buyers. My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know.

Paper 120

Paper Business Marketing 120

WriteSpark

AUGUST 12, 2009

Does this mean I think white papers are no longer effective as marketing documents? Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" No, not at all. But they do need to change in length, content, and presentation.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. . But as a group of thoughtful consumers can tell you, don't forget the usefulness of detailed data sheets and technical product brochures for your sales collateral set. . .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 14, 2014

You may not actually be printing them anymore, but in PDF form data sheets, brochures, application notes, white papers, case studies, and more all deliver value for your prospect''s decision-making.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

JANUARY 14, 2014

You may not actually be printing them anymore, but in PDF form data sheets, brochures, application notes, white papers, case studies, and more all deliver value for your prospect's decision-making. Moving marketing content to the web shouldn't mean leaving traditional print documents behind.

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

FEBRUARY 2, 2010

Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. An e-book can be a substantial and expensive marcom project, so it's important to understand how it compares to a closely related document type, the white paper. . E-Book Drawbacks.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

NOVEMBER 2, 2011

Just because an e-book can be longer than a white paper doesn't mean it should contain every bit of information or every possible topic on the subject matter. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Avoid the kitchen sink syndrome.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Just because an e-book can be longer than a white paper doesn't mean it should contain every bit of information or every possible topic on the subject matter. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Avoid the kitchen sink syndrome.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JUNE 1, 2011

When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages. Writing the posts then becomes a relatively small amount of work, because the writer has gathered the input and knows which text in the white paper to adapt.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

When you want to create, say, a series of blog posts from a white paper, a writer can watch for suitable information during the interviewing and writing stages. Writing the posts then becomes a relatively small amount of work, because the writer has gathered the input and knows which text in the white paper to adapt.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. White papers, blog posts from your engineers, implementation and design guides, and recommended best practices are marketing content types that can deliver the deep technical information that IT buyers seek.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. White papers, blog posts from your engineers, implementation and design guides, and recommended best practices are marketing content types that can deliver the deep technical information that IT buyers seek.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Lack of writing skill and training. Most SMEs didn't expect to become marketing writers in their professional careers.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 2, 2010

And many have produced case studies, white papers, and other resources about the implementations, the value gained, and the lessons learned. Does your company produce a product that it uses internally? If so, have you written your own case study? Some of the largest technology companies are certainly users of their own products.

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

AUGUST 3, 2010

Using multiple drafts of a brochure or white paper isn't the most constructive or cost-effective way for a product team to hash out the product's vision, target markets, and positioning. But good source material will also save you money because the writer will need less time for research and interviewing tasks. Sound familiar?).

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

MARCH 11, 2014

Instead, link to the webinar slide deck on Slideshare or send a white paper or case study that is related to the webinar topic. Have an email scheduled to send right after the webinar ends. Don't worry if you can't provide the recording link at that point.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

MARCH 11, 2014

Instead, link to the webinar slide deck on Slideshare or send a white paper or case study that is related to the webinar topic. Have an email scheduled to send right after the webinar ends. Don''t worry if you can''t provide the recording link at that point.

Webinar Metrics 120

Webinar Metrics Leads Lead Marketing Qualified Leads 120

WriteSpark

DECEMBER 12, 2012

Best blog posts about white papers. On the Web, the Content Marketing Institute blog is my daily reading and go-to source for valuable marketing insights and helpful writing and promotional techniques. Read more best tips: Best blog posts about case studies.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

Best blog posts about white papers. On the Web, the Content Marketing Institute blog is my daily reading and go-to source for valuable marketing insights and helpful writing and promotional techniques. Read more best tips: Best blog posts about case studies.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

JUNE 15, 2010

And a writer who can produce a strong technical white paper may not have the creative flair to craft edgy advertising copy. For example, many freelancers promote themselves as technical copywriters, but not all of them will have knowledge of your specific technology.

Copywriting 120

Copywriting Business Best Practices Paper 120

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

JANUARY 19, 2010

A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form. With just a little extra effort, you can create a more effective document to offer as a companion to media files for site visitors who prefer reading.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

APRIL 23, 2009

As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations. Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

JULY 30, 2009

And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets.

Paper 120

Paper Vendors Conference Statistics 120