Envy

AUGUST 2, 2022

Cute animal videos? If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. So we’re here to share our top tips and thoughts when it comes to starting out with TikTok and how you can best utilize it for your marketing strategy. Take this viral video from Canva.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Contently

NOVEMBER 29, 2021

“How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. McBroom allegedly failed to show for webinars and private chats he’d promised as part of the course.

Social Media 211

Social Media Media Viral Marketing Class 211

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. In other words, you can’t fly by the seat of your pants – you need a strategy. What is a Content Strategy? Content marketing isn’t what it used to be.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 115

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. Unless brands define a clear strategy, they may get lost in the humdrum of the digital world.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. In many ways, 2020 was a live streaming year.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Optinmonster

AUGUST 17, 2021

Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. In this article, we’ll share 7 lead generation strategies that will take your sales figure to the next level.

Lead Scoring 89

Lead Scoring Lead Ranking Generation Webinar Metrics 89

Vision6

JANUARY 19, 2021

They promise to watch your competitors’ strategies so you don’t have to. When doing competitor monitoring, keep these eight strategies in mind. Decide which marketing strategies impact you the most. It’s time to focus your research efforts on those. Did it gain traction and reach a broad audience?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

LeadSquared

OCTOBER 23, 2016

That is exactly what Aditi Ohri , is trying to answer in this webinar. Aditi is the Director of Ops and Strategy at Emporio Marketing Pvt Ltd. With over 5 years of experience in social media marketing, she talks about the subtlety of designing a Social Media Marketing Strategy in this webinar. View the webinar recording.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Biznology

APRIL 27, 2016

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. Diverse content formats: Different audiences have different content preferences. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

DivvyHQ

JULY 20, 2021

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel.

Video Marketing 138

Video Marketing Top of Funnel Marketing Funnels Tactics 138

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Sprout Social

JUNE 29, 2023

Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. But as we explain in this article, it’s what audiences crave. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 104

Content Advertising Agencies Social Media Webinar Metrics 104

Televerde

JUNE 4, 2024

One woman who attended the event shared a video about how inspiring our talk was, and it went viral within the community. We also have an upcoming webinar on June 12. It was heartwarming to see how our vulnerability gave others the courage to open up about their own experiences and struggles. Let’s keep the conversation going!

Advertising Channels 59

Advertising Channels Viral Marketing Webinar Metrics Communities 59

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.” Get to know your target audience.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SocialPilot

FEBRUARY 11, 2024

The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This statistic highlights the significant impact of AI integration on influencer marketing strategies. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz?

Sales Management 91

Sales Management ROI Planning Work Management 91

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 87

Social Media Media Content Storytelling 87

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. If you understand your target audience perfectly, you’ll be able to create content that sticks. It doesn’t necessarily has to go viral.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Vidyard

AUGUST 18, 2015

Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. You know what isn’t fun?

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75

Outgrow

AUGUST 6, 2021

A quiz like this will also help you segment your leads by creating two buckets of audiences – one who should rent and the other who should buy. Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

QuanticMind

JUNE 21, 2023

In addition to the basics (video orientation, length, etc.) Challenges are also huge: upload a video that shows a specific action or dance accompanied by a hashtag, and if the content is captivating enough, TikTok users will copy your action and upload their own video along with the hashtag.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Content Standard

JANUARY 7, 2017

Everyone’s talking about live video, and many brands are trying to get in on the action. From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

JULY 12, 2021

If you operate a B2B company, chances are you’re constantly looking for sure-fire strategies to rapidly grow. Such responses could include inbound calls or emails, interacting with a chatbot, submitting a survey or contact form, sharing the company’s content on social media, downloading an ebook or a whitepaper, or registering for a webinar.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Webbiquity

JUNE 7, 2018

Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Stay in front of potential customers by posting regular updates and engaging with your audience. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! More recently, we’ve also been dabbling with videos.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52