HG Data

AUGUST 16, 2023

Size opportunities, track competitors, target accounts and win deals with HG Market Intelligence! In this video, Scott Smyth, EVP Global Sales, explains how Market Intelligence from HG Insights enables Go-To-Market teams within global businesses to size their markets by IT spend, technology installs and more!

Marketing 97

Marketing Spending Video Marketing Business 97

HG Data

JULY 19, 2023

Unleash the power of HG Market Intelligence and analyze the true size of your market to make actionable, data-driven decisions!

Video Marketing 98

Video Marketing Marketing Business 98

Ahrefs

FEBRUARY 20, 2024

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside … Read more ›

Content Marketing 112

Content Marketing Content Marketing & Strategy Marketing 112

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). For example: 3.

Marketing Automation Services 115

Marketing Automation Services Marketing AI Marketing Automation Work Management 115

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 113

Enterprise Management B2B Marketing B2B Marketing Management 113

Lake One

OCTOBER 11, 2023

Introduction to AI in B2B Sales and Marketing The most seasoned B2B salespeople have spent years working out the kinks in their processes, finding ways to procure data when most needed, and halting delays before they start. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Why Is Intent Data Important for Marketers? You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

protocol 80

OCTOBER 13, 2023

With the introduction of Artificial Intelligence (AI), many marketers fear replacement. However, the best generative AI use cases mean support for marketers, freeing up time for you to spend on other tasks that require a human touch.

Marketing AI 52

Marketing AI Inbound Marketing Generation Best Practices 52

Adobe Experience Cloud Blog

APRIL 24, 2018

Marketers, in particular, are finding that AI is more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now. But that doesn’t mean there’s no room for AI in content marketing.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

RDW Group

JUNE 23, 2022

As marketers, we need to create a blend of content types to reach audiences throughout the buyer’s journey to stay … The post 5 Reasons (and 7 Ways) to Use Case Studies in Your Content Marketing appeared first on RDW Group.

Case Study 77

Case Study Case Studies Studies Content Marketing 77

The Brit Agency

APRIL 5, 2023

In fact, you’re probably even using it in some capacity to fulfill your inbound sales and marketing needs. Whether it’s Chat GPT, Google Bard, ChatSpot, Copy.ai, or many others, you’ve probably heard about generative AI.

Generation 69

Generation Fulfillment Marketing Google 69

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? If you’re ready for rubber to meet the road, go deep into these case studies. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. These seek to strike a balance principle-rich concepts and hands-on ideas.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Capstone Insights

DECEMBER 6, 2019

Common sales use cases for conversational intelligence. Today, conversational intelligence technology is marketed for five primary use cases: Sales coaching. Marketing use cases for conversational intelligence. It’s also not a shock that the next four use cases are sales focused too.

Work Management 52

Work Management Marketing Management Conversion Long Tail Marketing 52

Hubspot

APRIL 13, 2021

In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. 67% of marketers in 2020 were increasing their investment in webinars. The global webinar market is estimated to reach 800 million by 2023, up 253 million from 2015. LinkedIn ).

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SnapApp

JULY 23, 2019

Marketers have access to more strategies and technologies than ever before. There’s no shortage of new tactics that promise to be the golden ticket to great leads, like ABM or conversational marketing. Not to mention, investing in a chat tool or hiring an agency to run your ABM campaigns can drain your marketing dollars, fast.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Contact Us Pages. I can help.”) Lead Nurturing.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. Work with those marketers to improve and specify segmentation.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

MarketMuse

JANUARY 15, 2019

In December 2018, the Marketing AI Institute released an industry report entitled “Top 25 Use Cases for Marketing Artificial Intelligence.” Content marketers expect AI to help them do a better job and a… The post Marketing AI Use Cases: Why Content Optimization Ranks so High appeared first on MarketMuse.

Optimization 43

Optimization Content Customer Surveys Marketing Report 43

MarketMuse

FEBRUARY 5, 2019

Here’s how five different companies applied agile content marketing and what you can learn from them. In my last post, I explained what Agile is and how it can help organize the work of your content marketing team. The post 5 Agile Content Marketing Use Cases to Learn From appeared first on MarketMuse.

Content Marketing 40

Content Marketing Content Paid Search Agency Marketing 40

US Data Corporation

MAY 20, 2017

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. About the Client. Download now to read the whole thing!

Case Study 40

Case Study Case Studies Studies Email Marketing 40

US Data Corporation

MAY 20, 2017

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. ©2017 " US Data Corporation " Use of this feed is for personal non-commercial use only.

Case Study 40

Case Study Case Studies Studies Email Marketing 40

US Data Corporation

MAY 20, 2017

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue. A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers. ©2017 " US Data Corporation " Use of this feed is for personal non-commercial use only.

Case Study 40

Case Study Case Studies Studies Email Marketing 40

US Data Corporation

FEBRUARY 20, 2017

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships. A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry. About the Client. Download now to read the whole thing!

Case Study 40

Case Study Case Studies Studies Email Marketing 40

Customer Experience Matrix

JULY 25, 2020

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. This is why experts like Tony Byrne at Real Story Group argue instead for defining key use cases (a.k.a.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. One obvious way to showcase that is through case studies of your clients and their successes.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

The Point

MARCH 22, 2024

Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Use second person. And it’s producing a sea of sameness. Don’t tell people what they already know.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Use it to both provide support and industry insight. Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. Provide Insight with Case Studies. Essentially, case studies are marketing collateral.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332