Marketing Insider Group

FEBRUARY 22, 2023

Content that hits across the customer life cycle creates more influence over buyer decisions. And influencing buyer decisions is what marketing is all about ! The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

JANUARY 24, 2023

Quick takeaways: Tap into B2B Influencers to support your marketing in authentic ways. B2B Influencers The thing with B2B marketing is that it’s not really a bright and shiny object. But one thing that B2B brands can capitalize on is influence. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Influencer marketing is a bigger deal than you realize.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Scoop.it

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Strategies for Implementing Account-Based Marketing in SaaS Here are a few strategies that you can use to drive growth of your SaaS. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

Act-On

OCTOBER 11, 2023

And you can use this article as your guide. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Consider how your team will use agencies, consultants, and freelancers to support marketing programs.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well. He’s a frequent speaker on AI, data science, Big Data, and predictive analytics.

Advertising Agencies 109

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 109

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). They provide a variety of services for analytics, technology, creative and media services.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Contently

DECEMBER 6, 2022

These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts. Why Use Single-Touch Attribution? So why use single-touch attribution in a 21st-century marketing context? influence their purchase?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

APRIL 19, 2024

Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data. As privacy regulations evolve, collecting and using first-party data may face increased scrutiny and limitations.

Paid Search Agency 102

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 102

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Scoop.it

FEBRUARY 22, 2024

Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels. You can share articles, case studies, and insights to position yourself as an industry expert. Use hashtags like #HR, #recruiting, #employment, etc.,

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Sprout Social

APRIL 25, 2024

Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 2. Download the template 6.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

DECEMBER 14, 2023

Understanding alignment in martech Alignment in martech means ensuring that every martech platform, tool or service (we’ll use the term “tools” to represent all three going forward) used by the marketing organization contributes towards the company’s overall goals. Influencing competitive dynamics within the industry.

Digital Experience Platform 110

Digital Experience Platform Marketing & Strategy Business CMO 110

Martech

JANUARY 26, 2024

Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. In this case, we’ll discuss targeting lower titles, as C-level executives in such companies often ignore outreach messages. Without case studies and reviews, it’ll be challenging to get started.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Oktopost

APRIL 26, 2024

In this article, we’ll explore why your firm needs to be active on social media, the challenges associated with social media management for law firms , and share how using a specialized platform can equip your legal team with the right tools to navigate the complexities of this field.

Social Media 62

Social Media Work Management Marketing Management Media 62

SocialPilot

JANUARY 21, 2024

It’s not just about having a social media presence but about using it smartly to give your hotel that extra edge. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers. They add an authentic voice to the brand and expand its reach to a wider audience.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SocialPilot

APRIL 15, 2024

Make your followers get used to seeing you on social networks. If posting too many updates on multiple social media networks seems an ordeal, use an automated social marketing and scheduling tool like Socialpilot. The results of the analytics could be surprising as well as interesting. Did you hear it right?

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. For example, if you use MailChimp, you can message your first 2000 users for free. Businesses that don’t grow soon disappear. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

API 92

API Gartner Paid Search Agency PR 92

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Thankfully, even if you’re not using social media for lead generation currently, it’s never too late to get started.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. It all starts (and ends) with data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. New performance marketing metrics to model engagement against spend There’s nothing wrong with using out-of-the-box analytics metrics as a baseline. How can we influence that action? What’s the value of said action?

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93