Why Spending More on Your Trade Show Increases ROI
B2B Marketing Traction
APRIL 23, 2012
Trade shows are hard! To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. Spending 10 – 30% more on your trade shows has a big impact. A trade show done right can have a huge return-on-investment (ROI).
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