WebMarketCentral

JUNE 22, 2009

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business. Social Tagging. Tags: Web 2.0 There's even a term for this alleged uselessness: social notworking. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

APRIL 30, 2009

My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. Occasionally it will be necessary for staff members to visit these sites for work purposes, but please reserve social networking and recreational pursuits for your private time. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

DECEMBER 14, 2009

Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part. Okay, that covers all of the header and background considerations, so let's see how that all works together. Social Tagging.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

AUGUST 26, 2009

In Outlook, it's a bit more work but not terribly difficult. Now, each time you send a new message from Outlook, your cool, sophisticated new graphical social media email signature should automatically be inserted. ** technorati tags: social media email signature web 2.0 tags: social media email signature web 2.0

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

APRIL 15, 2009

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

NOVEMBER 5, 2009

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Social Tagging.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

JULY 8, 2009

She may be more hip than you think. ** technorati tags: Twitter etiquette online marketing Paul Dunay David Szetela Ardath Albee Ian Lurie Habitat Iran election aftermath customized Twitter landing page @pistachio cool-Twitter background-image @Tony_Mandarich Twittersphere del.icio.us Social Tagging. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

DECEMBER 17, 2009

Social media works. 12 Easy Mistakes That Plague Newcomers to the SEO Field by SEOmoz For those new to SEO, Rand Fishkin provides some excellent advice on mistakes to avoid including reciprocal linking (it doesn't work, and it looks spammy), targeting the same keyword on multiple pages, and not using XML sitemaps. Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

SEPTEMBER 15, 2009

Optimizing title tags. Including (but not over-doing) keywords in content and heading tags. Tags: SEO Practice. CSS and HTML, minimal Flash, Javascript in separate files, descriptive navigation, minimal use of tables). Crafting URLs with keywords included. Incorporating keyword links in page text.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

MAY 20, 2009

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. When it comes to your logo, you want something that works no matter what size. When we applied the logo to our website, it didn’t work well and we had to tweak it. Three to four of them need updates to make them work in a Web 2.0

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

NOVEMBER 3, 2009

4) Use pictures if at possible, and optimize the alt tags associated with the images, again using the keywords identified above. Photos and diagrams add interest and aid in understanding for your human prospects, while the alt tags communicate the value of the images to search engines. Tags: SEO Practice.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

JANUARY 5, 2010

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Captivate offers greater options for interactivity, but also a significantly higher price tag. Either will work for basic screen-to-video production. tags: online video YouTube Vimeo Viddler Blip.tv

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

JANUARY 16, 2009

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them." Tags: General Marketing Need to Know.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

OCTOBER 20, 2009

In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. WebMarketCentral (WMC): What exactly is Nabbit Ads, and how does it work? Again, this only worked during the actual broadcast. If a viewer watched Dollhouse on their DVR after the show, the contest didn’t work.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 1, 2009

Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. Tags: Blogging for Business Need to Know.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

MARCH 19, 2009

Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. Tags: Blogging for Business. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JANUARY 12, 2009

Based on my own experience, and citing the work of lots of smart SEO experts, the post provides advice on how to spot SEO spammers and scammers, as well as how to find an effective, reputable firm to provide SEO services. Tags: SEO Practice Need to Know. The final post looks a bit link-heavy as it was edited down quite a bit.

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. Tags: SEO Practice.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

SEPTEMBER 16, 2009

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work. Tags: Random.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

OCTOBER 26, 2009

Social Tagging. Tags: Web 2.0 It’s all about the engagement."

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

JANUARY 5, 2009

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 14, 2009

Which URL shorteners work best? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. Tags: SEO Practice.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 14, 2008

Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. Television advertising is fundamentally one-way, interruption-based messaging. Social media is about creating two-way conversations.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

JULY 28, 2008

Prioritizing SEO Tasks by Shimon Sandler A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each. In addition to the obvious (e.g.,

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

JUNE 29, 2009

Their brains didn't work the same way. Their brains work differently, not just from their parents' but also from their teachers.' Tags: Random. Effectively educating today's children to continue our human progress may require much different approaches than those of even a generation ago.

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

JANUARY 23, 2009

"Create your keywords tag using your master keyword list and the visible words in your page. Use real header tags (h1 through h6) rather than "fake" p-class tags in your CSS files. And keep in mind that h2-h6 tags are just as important, possibly even more important, than h1 title text. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

OCTOBER 27, 2008

After two months, that number grew to 300,000 with no further work or investment." Be warned that it takes some work, but the results may well be worth it. tags: most popular Web 2.0 tags: most popular Web 2.0 As far as I know, this author hasn't been banned by StumbleUpon (yet).

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. The list doesn't need to be long; 15-25 phrases is sufficient unless you are working with a very large website. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

NOVEMBER 26, 2008

However, "hold-outs from the paid search Stone Age" seems a rather harsh way to refer to the large number of search marketers who still use Excel, which works just fine for the vast majority of companies, those that spend less than $50K per month on paid search.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

FEBRUARY 27, 2008

applications and services, searchable by an extensive list of tags and sortable by date and name. Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Tags: Media. At least that's my take.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

NOVEMBER 28, 2007

Before I began doing SEO work for clients, I'd done it for a number of other websites: my own, friends', and corporate employers. These sites have numerous external relevant links, keyword density right in the sweet spot, and optimized meta tags. I coded, I tested, I read articles and blogs. I get profoundly frustrated when I don't.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

SEPTEMBER 4, 2008

For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg. The only thing missing is each site's policy on the use of insidious nofollow tags. You might want to look yourself up Spokeo and adjust your online profiles appropriately.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works. Tags: Web Marketing.

Adwords 20

Adwords Tactics Tips SEM 20