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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

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How to Use Social Listening to Retain More Customers

Webbiquity

Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.

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10 Simple SEO Basics for Better Rankings

Act-On

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. Simple SEO: Use ALT tags. ALT tags let you add a text description to every page image. Most content management systems make it very easy to add ALT tags. ALT tags are also important for social sharing.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

A financial services marketer interested in email marketing isn’t likely to open an email on social media marketing. We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. So it’s no wonder our open rates weren’t great! We had to get more personalized.

Open Rate 216
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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

2 Produce Testimonial Videos Image credit: Voyage Pro on Unsplash Testimonial videos are a highly persuasive form of video marketing. Customer testimonials tap into the deep-rooted psychological principle of social proof. LinkedIn Live videos appeal to business users on the most popular professional social network.