strategy-advisor executive-briefing 
ANNUITAS
OCTOBER 5, 2023
We can’t really get into all of the AI announcements across all of the clouds, and we certainly will dig into the go-to-market focused additions in a subsequent brief. As enterprises build out both their own large language models and AI strategies, Salesforce may have some critical data, but they certainly don’t have all of it.
Marketing Insider Group
JULY 13, 2020
Kathleen Schaub led this practice for many years and she and her team helped marketers of all kind by providing regular briefings, informative webinars and events, and their marketing track at the annual IDC Directions event. Most companies execute content marketing in ways hardly different from 1990’s marcom.
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Content Standard
APRIL 12, 2021
Cut to a conference room where I’m huddled with the CEO, head of analytics, VP of sales, head of strategy, several services team members, and a sales rep—most of whom had flown into town for the big meeting. In 48 hours, my (then) company was making a huge pitch to a Fortune 100 retail brand.
Content4Demand
NOVEMBER 29, 2018
The article recommends productive remedies for the situation, built around more strategic planning and record-keeping, strategic content briefs, consistency monitoring and shared calendars that increase inter-departmental visibility to facilitate better content sharing. Read it before you put those 2019 marketing plans in ink.
ClearVoice
SEPTEMBER 10, 2020
Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind? Simply add a first-person voice requirement to the assignment brief and editorial guidelines. That’s when she yelled, “pivot!” Most content is noise.
chiefmartech
FEBRUARY 22, 2017
Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Are you up for a brief networking chat, please? I was recently tapped to lead a personalization strategy and have started picking vendors.
Terminus
OCTOBER 29, 2021
The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. Because ABM is just a part of your go-to-market strategy. The Biggest ABM Myths. Why is this a misconception?
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