Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. Leave a comment below or join the conversation on Twitter. While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Hubspot

NOVEMBER 26, 2019

Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app.

Stats 101

Stats Viral Marketing Startups Transparency 101

Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. 3 B2B Content Marketing Stats and Facts. 9 B2B Social Media Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: . – eNewsletters (60%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Over 500 hours of content are uploaded to YouTube every minute.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s look at some fascinating video marketing trends and stats. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Sprout Social

AUGUST 19, 2021

Others aren’t far behind, with both YouTube and TikTok exploring “shop now” buttons. Twitter is experimenting with a new card format that features a large “Shop” button, as well. The stats, examples and tips you need for 2021 appeared first on Sprout Social. The best social commerce platforms to use in 2021.

Stats 133

Stats Examples Tips Top of Funnel 133

Vidyard

JULY 12, 2021

25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! Sign Up Free 16.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Research 145

Research Loyalty Case Studies Communities 145

Marketing Insider Group

DECEMBER 8, 2021

Consider these stats: Twitter claims that 82% of its users view video content on the app. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Video marketing is becoming more important, it seems, every day.

Practices 293

Practices Tips Business Emarketing 293

Webbiquity

FEBRUARY 28, 2023

B2B companies can deliver personalization in a number of ways, including: Using comprehensive data analytics to understand client preferences and behaviors, and even technical elements like link building stats. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

SocialPilot

FEBRUARY 6, 2024

Here are some of the stats you should note in influencer marketing advertising: 4. 1.25% 1% YouTube 3.5% TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

QuanticMind

MAY 31, 2023

Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets. His focus could include evolving Twitter into an all-purpose app, titled simply “X.”

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

NOVEMBER 15, 2021

Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. I also share my YouTube videos on Twitter and via email to help build my following there as well.” My best advice for getting the most out of Twitter. Be selective about your Twitter follows. Use your time wisely.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Hubspot

OCTOBER 29, 2021

24% of surveyed social media-using realtors use YouTube. ( 19% of surveyed social media-using realtors use Twitter. ( Instagram is the second most popular social media forum for real estate agents, and more are looking to YouTube as a means of promoting their brands and gaining traction. Realtor Social Media Use.

Stats 78

Stats Statistics Social Media Customer Surveys 78

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

JUNE 13, 2018

If your post is generating strong engagement, don’t worry so much about the superficial stats. But does your company need a Pinterest, YouTube, and Reddit page? Yes, Gen Zers watch two hours of YouTube daily. Brands should at least have a Twitter, LinkedIn, and Facebook page. Ignoring dark social shares.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. The stats keep fluctuating from one year to another. You can’t invest in social media marketing at the expense of leaving out email marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

NOVEMBER 13, 2017

It copies Snapchat’s best features, avoids Twitter’s divisive minefield, and has the support of Facebook’s business empire. Facebook and YouTube still hold a sizable lead in terms of active users, but Instagram’s influence is rapidly on the rise. Facebook bought the company in 2012.).

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. Twitter: 330 million users. Youtube: 1.5 Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Here the most compelling #stats to guide your career. Instagram and YouTube still reign supreme. In 2020, 96% of campaigns used Instagram, and 30% used YouTube. Click To Tweet.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. It’s actually YouTube, with 81% of the world using the site to some extent. WhatsApp and Twitter tied at 23%. 81% of 30 to 49-year-olds. LinkedIn: 28%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Contently

JANUARY 16, 2019

As if that wasn’t damning enough, Reddit’s ex-CEO Ellen Pao shared the article on Twitter, adding, “It’s all true: Everything is fake.” I stopped checking Twitter for a full week, sitting in my kitchen like Dr. Manhattan on the moon, asking myself why I didn’t just go to law school. Freaky, right?

Traffic 153

Traffic Content Marketing Paid Search Agency Content 153

Sprout Social

MARCH 20, 2023

Here are a few stats that prove the value of short-form video: Consumers find short form video to be 2.5x As of June 2022, YouTube Shorts topped 5 billion monthly active users. For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels. Shorts can be up to 60 seconds long.

Buy 118

Buy Video Marketing Template Bandwidth 118

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. According to Google , searches for how-to videos on YouTube increased 70 percent over 2015, thanks to smartphones. Online Video Views Are Rising Rapidly. How-To Videos Rack Up Viewers.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Sprout Social

NOVEMBER 10, 2022

. <h3id=”#tw”>Twitter. Your Twitter bio is an opportunity to engage with your followers and ensure that anyone new to your sphere of influence understands exactly who you are and what you do. Links to other Twitter accounts, if applicable. Link to another Twitter account. Give some relevant stats.

Social Media 93

Social Media Brand Identity Branding Media 93

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”. Catch her on Twitter at @ Kimbe_Mac.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

LEADership

JUNE 19, 2014

If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. Did You Know….

Twitter 40

Twitter Stats Thought Leadership Youtube 40

LEADership

JUNE 19, 2014

If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. Did You Know….

Twitter 40

Twitter Stats Thought Leadership Youtube 40