Contently

JULY 6, 2016

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.

Youtube 113

Youtube Advertising Channels Ad Building Television marketing 113

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. hours of video per week on YouTube and other free online sources, and another 8.8 hours of video per week on YouTube and other free online sources, and another 8.8

Video Marketing 156

Video Marketing Cable Television marketing Youtube 156

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about.

Youtube 98

Youtube Advertising Channels Word of Mouth Storytelling 98

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. We spoke to Jason Hsiao , co-founder and chief video officer of Animoto , for more insight into the report.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. We — and everybody else — have been telling you for a while that channels are optimizing for video more and more in recent years because users are more likely to engage with videos than with any other content. So where should you run video ads?

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re getting more into other formats like video, and encouraging people to share insights on the platform.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Content Marketing Institute

NOVEMBER 21, 2018

My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Every day, people watch over a billion hours of video. billion users each month.

Youtube 92

Youtube Ad Building Loyalty Communities 92

Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Valasys

SEPTEMBER 21, 2020

Ever wondered how you can take advantage of video marketing? There’s no denying that video content is key, but just how good is it? Load up any social media app and you’ll see video content of all kinds. This is where video marketing statistics come into play, and this is what we’re going to be focusing on today.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? What are the benefits of using live videos?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

QuanticMind

MAY 25, 2023

While digital video represented about half of ad spending in last year’s upfronts, that share has grown to roughly two-thirds this year, with linear’s YoY share decreasing significantly as advertisers move their dollars over to digital. Given all these changes, how should advertisers step back and reconsider their convergent TV spend?

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. That was then.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Hubspot

NOVEMBER 29, 2018

And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. I've compiled the best real estate listing and agent videos to inspire you to create your own.

Video Marketing 96

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 96

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Hubspot

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. Buy video ad space on social platforms. Take Skittles for example. Another perk?

Paid Content 99

Paid Content Paid Search Agency Ads Television marketing 99

Sprout Social

NOVEMBER 29, 2021

People are spending more time on social media and consequently, they’re spending more time shopping. Consumers expect detailed product listings that make the most of a network’s capabilities by showcasing user-generated content, reviews, live video and more. Brand awareness is the key to unlocking more purchases on social.

Buy 142

Buy Brand Identity Branding eCommerce 142

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Content marketing isn’t advertising.

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

SmartBug Media

AUGUST 11, 2021

Brochures, television advertisements, and college fairs have their place in the world of college recruitment, but they no longer attract students the way they used to. Video Is (Still) King If a picture is worth a thousand words, a video is worth a million. Screen Current stats suggest that on average, individuals spend.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. driven by ad spend , rather than consumer preference. The huge push was mostly.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

ClearVoice

MAY 14, 2021

First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. Then, your best friend forwards you a TikTok video about the brand. Common marketing vehicles: Television: Product placements, advertisements, news features. Streaming: These are advertisements within Hulu, HBO, and YouTube.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Vidyard

JULY 28, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Vidyard

JULY 20, 2016

Video is winning the content race. But is it all rainbows and butterflies for marketers using video? Sure, YouTube is the second largest search engine in the world. And yes, people are spending the majority of their time on social media watching videos. Because video is just that … it’s a medium.

Research 50

Research Video Marketing Forrester Planning 50

Porch Group Media

FEBRUARY 16, 2023

A CTV device is one that connects to or is embedded in a television supporting video streaming services like a SmartTV, Xbox, Roku, Apple TV, etc. With CTV advertising, users see your ads when watching video content on their smart or connected TV. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc.

FAQ 52

FAQ Advertisements Advertising Cable 52

Vidyard

APRIL 30, 2015

At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Choozle

OCTOBER 23, 2020

If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. A lot of that money is going to television or connected TV ads, as is the case every year. Impact of political on CPMs & inventory. Pause and enable after Nov.

Cost Per Thousand 52

Cost Per Thousand CPM Advertisements Advertising 52

Content Standard

NOVEMBER 3, 2015

Video consumption has reached its tipping point. consumers under 45 years of age spend even amounts of time consuming both digital video and television. Individuals between ages 16 and 45 spent a little over three hours every day watching online video. According to a new study, U.S. Stagnating Cable Consumption.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Porch Group Media

NOVEMBER 4, 2022

In 2007, Netflix launched its on-demand streaming video. It is used to stream digital videos at the convenience of the viewer. CTV is any television set used to stream video over the internet. These are most often videos that are streamed via apps that are downloaded. advertisers will spend about $38.83

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. Stratigic Media Spend. Although audio and video have unique benefits and use-cases for brands, they are constantly compared. In the first half of 2014, about 7.9

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

SnapApp

JULY 21, 2015

Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. It’s clear that videos impact us in a unique way. It’s clear that videos impact us in a unique way. But how do you go about designing and executing on a video marketing strategy?

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 48

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Click to start video at this point —Are you a sales rep in the high-tech industry? Their comments will surprise and enlighten you.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40