Remove spam certification-program
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Validity for Good uses email verification methods to deliver critical messages

Martech

Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Why we care.

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Understanding the Thinkers360 Leaderboards

Thinkers360

You can download and display digital badges and credentials from the Awards & Badges page as well as post them to your LinkedIn Licenses & Certifications. What makes Thinkers360 an authoritative measure of expertise? Something that’s a true measure of expertise and hard to fake.

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Email marketing strategy: A marketer’s guide

Martech

You also need to apply for a Verified Mark Certificate. Understanding what this data means about your audience will help drive strategic decisions in your email marketing program. When your recipient marks an email as spam, it is considered a complaint. This includes opens and clicks on specific links within your email.

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3 Steps We Take to Safeguard Your Salesforce Credentials

Salesforce Marketing Cloud

The Salesforce ecosystem has 50+ credentials available — including certifications and superbadges — and safeguarding their integrity is important. Earning those certifications wasn’t easy, and you’re justifiably proud of them. Here’s how you can work with us to keep your Salesforce Credentials safe. What to do (and not to do).

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Top book and podcast recommendations for martech professionals

Martech

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. This book is an excellent reminder of why we sometimes don’t deserve nice things and what we need to do to keep the ones we have. ‘No No Cold Calls.’

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8 Gamification Strategy Steps To Help Encourage Social Media Advocacy

Marketing Insider Group

For example, you shouldn’t just award a “First Place” certificate and a $25 Starbucks gift card; you should award “Top Social Media Performer for January” at a company-wide meeting and schedule a VIP luncheon to recognize that employee. This is where an employee advocacy program can help your organization.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL). You also need to apply for a Verified Mark Certificate (Vc).