Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement. First off, we listen. Value Model.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? It will continue to play a bigger role in industries of all kinds, including many B2B segments.

Organization 303

Organization B2B B2B Sales Training 303

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. Research and find a solution that seamlessly integrates with your existing tech stack.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data? How to Capture Buyer Intent in B2B Marketing.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Vision Edge Marketing

APRIL 25, 2023

This is crucial for B2B companies in tough economic times. This is especially true for B2B professional service firms like us. For many B2B companies this may translate into offering value-added services that go beyond your core products and services. When it comes to customer retention, relationships matter.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. It also means diving deeper into specific demographics by segmenting already niche markets. Get MarTech! In your inbox.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Tactics 120

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) For the self-service solution, there is no minimum cost, but rather a cost per impression. For full-service, however, the minimum spend is $20,000, which may eliminate this solution for smaller budgets. Why Sponsored Updates? Multiple targeting options (e.g. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Webbiquity

FEBRUARY 5, 2021

As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. Six Effective Tips To Increase Your B2B Sales Conversions. Six Effective Tips To Increase Your B2B Sales Conversions. Segment your leads religiously. Develop strong positioning.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling! Smith first introduced it.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Image credit: Blake Wisz on Unsplash. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Marketing Insider Group

APRIL 19, 2021

Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand. Quick Takeaways: Identify your customer segments. Show what you can do for them.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

SalesGrape

NOVEMBER 18, 2023

Understanding the Importance of Humanizing B2B Marketing In today’s digital age, where automation and technology dominate marketing strategies, it is crucial for businesses to remember the importance of human connection. Building trust is crucial in B2B relationships as it often involves long-term partnerships or high-value contracts.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Especially in the B2B Realm?). Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. How Do You Set up Email Automation?

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Heinz Marketing

SEPTEMBER 5, 2023

You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. Segment with Precision Just like prospects, not all customers are the same. This approach empowers you to serve bespoke content that strikes a chord with each segment.

Practices 116

Practices Planning Best Practices Paid Search Agency 116

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! What industry/ies are they in? What country/s are they from? What size business? What annual turn-over?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! What industry/ies are they in? What country/s are they from? What size business? What annual turn-over?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. Your B2B website is not just a point of contact; it’s a dynamic ecosystem where prospective customers can engage with your brand, find solutions to their problems, and make informed decisions.

Design 107

Design Marketing Websites B2B Ethics 107

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Madison Logic

APRIL 11, 2024

WATCH VIDEO The Challenge For Katrina Kilgas, B2B Media Manager at Shell, developing an effective account-based marketing (ABM) strategy hinges on leveraging data to understand and engage a diverse audience. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

B2B 136

B2B Customer Satisfaction Lead Scoring Lead Ranking 136

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Then, they research solutions (following clues). Must Read: How to Collect B2B Intent Data? Solution- partner with a CRM provider.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. The average B2B buying cycle is considerably longer than that of B2C transactions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. These become pain points that your product and messaging can present a solution to.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

xiQ

MARCH 31, 2023

ABx programs are particularly effective for companies that have a relatively small number of high-value accounts, typically in the B2B space. Tiered Account Segmentation In B2B sales, it’s important to prioritize specific accounts that have the potential to generate significantly more revenue than the average customer.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. And ultimately, that’s what every B2B should be aiming for.

Marketing AI 109

Marketing AI Paid Search Agency Loyalty eCommerce 109