KoMarketing Associates

SEPTEMBER 12, 2017

While several enterprise companies, like National Instruments, CA Technologies, and Microsoft, have integrated event automation into their marketing stack, there are still a number of marketing teams that are in need of an update. “. How could marketers reduce the lag in following up with leads post-event?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. And SpotMe Express does exactly this.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Receiving an award for your company or new solution. Demonstrating your solution on the exhibition floor.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Semcasting

JUNE 22, 2018

This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event. Many marketers are looking to take this a step further by finding ways to identify and continue conversations with the attendees post-event.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Augmented Reality.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Martech

JANUARY 10, 2024

If you’re lucky enough to have people take precious time away from a busy work schedule to hear you speak, they already know why your presentation topic is important and have come to you for solutions, so jump in. Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus.

Conference 121

Conference Tips Work Management Marketing Management 121

Launch Marketing

OCTOBER 19, 2017

McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999. The team at Launch Marketing are not only highly skilled professionals, they are incredibly wonderful people as well.” The Project. The Details.

Work Management 48

Work Management Marketing Management Marketing & Strategy Advertising Agencies 48

Martech

OCTOBER 23, 2023

Tim has held senior IT roles at global corporations such as Philips Electronics and National Semiconductor, and he served as CIO of the All Covered division at Konica Minolta Business Solutions USA. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth.

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Content Standard

DECEMBER 3, 2014

Savvy content marketers know that keeping their content strategies consistent in every channel is paramount to the success of their programs—however, many fail to connect the power of in-person events and event marketing strategies to their broader marketing strategies. The solution to this disconnect is simple.

Event Marketing 40

Event Marketing Marketing Strategy Marketing & Strategy Planning 40

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions. Social media coverage is spotty.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. What is the best way to do it? Memorable Quotes.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

AUGUST 18, 2020

An online conferencing solution for conferences, trade shows, job fairs, team meetings, and training. Communique offers solutions for audio conferencing, web video conferencing, webcasting, webinars, and virtual events. Pricing: free; $3949 per month; enterprise pricing by quote. Pricing: contact vendor. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

JANUARY 6, 2022

As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020. Why we care.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Lead Gen Aggregators 112

Smashmouth Marketing

DECEMBER 1, 2010

Talk about real issues and real solutions. Tips for earning respect as a vendor: Consider using industry experts and/or customers to present your message. If you're going to use one of your own executives, make them tell a compelling story. Keep the commercials to a minimum. Invite conversation, questions and provocative thought.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Marketing Insider Group

JULY 29, 2021

This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Solution Breakout Rooms. Solution Breakout Rooms. In each room, participants take turns presenting a problem so others can brainstorm and suggest solutions. Lightning Talks Session.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Marketing Insider Group

APRIL 28, 2021

If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Use keyword strings, such as “software that ignites learning” as opposed to “software for organizations.”.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Utilize event marketing. This is a wasted opportunity.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

OCTOBER 5, 2021

Introducing each new solution is a milestone for a brand’s continuous growth and success. A GTM strategy outlines the necessary steps for putting a product, service, or solution on the map. Without it your solution might not reach target buyers or even no buyers at all. How can their budget be optimized with your solution?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Webbiquity

SEPTEMBER 17, 2019

Do they use specific social networks or online forums, read particular publications, attend certain events, etc. As well as an understanding of: How they are solving their problem today; Why your solution is better than that: and. But most aren’t easy to use nor do they do they scale well to handle these large events.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

The Freeman Company

DECEMBER 1, 2016

Return to the human side of healthcare event marketing

Personalization 40

Personalization Event Marketing Marketing 40

Only B2B

FEBRUARY 1, 2024

It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands. Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

AUGUST 29, 2023

followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 110

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 110

Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Image: FocusVision.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

AUGUST 2, 2022

While some say there are too many martech solutions and the sector is over-invested, that’s not what the money shows. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management.

Marketing Automation Services 122

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 122

Marketing Insider Group

DECEMBER 10, 2020

However, eRFP solutions make it possible to set parameters according to event requirements in order to preselect relevant properties that are the best fit for your event. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Accommodation and Travel.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99