Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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Youtube Stats Paid Content Marketing Strategy 111

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

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Social Media Social Marketing Video Marketing Media 151

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Video Marketing Stats About Your Audience 10.

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Statistics Video Marketing High Quality Lead Stats 313

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

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Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending.

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Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

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Youtube Tips Keywords Copywriting 129

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Social Media Stats Ideal Customer Profiles Media 114

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Stats Social Media Social Marketing Media 109

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

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Social Media Media Curation Content 65

Contently

JUNE 13, 2018

Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact. So before you delete that tweet that only got one like from a super-fan, here are four social media misconceptions that could affect your engagement.

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Social Media Paid Search Agency Companies Media 167

ClearVoice

JULY 6, 2021

As you delve into the outlined stats below, you will come away with a better understanding of the importance of video in your own marketing efforts. Content marketing video stats. Approximately 67% of marketers develop social media videos. YouTube video stats. YouTube ). Instagram video stats.

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Stats Video Marketing Planning Emarketing 98

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users.

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Stats Planning Paid Search Agency User-Generated Content 139

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Generation Media Lead Ranking 137

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics.

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Paid Content Social Media Statistics Social Marketing 105

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 5 free YouTube features you need to use more often. Hashtag searches.

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Youtube Features Social Media Ad Exchange 72

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

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Statistics Social Media Media Mobile Advertising 111

Sprout Social

OCTOBER 26, 2023

From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started. YouTube came in second at 70% and Facebook in third at 45%. Let’s dig into some stats surrounding influencer marketing advertising.

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Statistics Marketing Budget Advertising Agencies Marketing Strategy 124

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

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Youtube Classified Ads Video Marketing Paid Search Agency 131

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Social Media Examiner ).

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Stats Video Marketing Planning Paid Search Agency 101

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

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Social Media Brand Identity Branding Media 91

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

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Social Media Template Media Cross-Selling 103

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. The most popular slice to partner with is micro-influencers, those with a social media following of 10,000-99,999 followers or subscribers; 64% of marketers plan to work with these individuals.

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Marketing AI Trends Planning Advertising Agencies 246

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy.

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Social Media Social Marketing Media Trends 99

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

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Stats Cost Per Click Facebook Paid Search Agency 111

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. These stats will help you know how video marketing influences customers. Videos on social media get 12 times more shared than text and images combined. Social Media Video Statistics for YouTube 35.

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Statistics Video Marketing Work Management Paid Search Agency 82

Hubspot

JUNE 30, 2020

Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. 34% of TINT users surveyed and 45% of marketing professionals agreed that UGC helps increase key social media KPIs. TINT, 2018).

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User-Generated Content Stats Generation Paid Search Agency 101

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Social Media Social Marketing Paid Search Agency Media 114

Webbiquity

FEBRUARY 28, 2023

B2B companies can deliver personalization in a number of ways, including: Using comprehensive data analytics to understand client preferences and behaviors, and even technical elements like link building stats. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

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eCommerce Marketing AI B2B Marketing Trends 274

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce? The result?

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Stats Examples Tips Top of Funnel 129

Webbiquity

MARCH 8, 2016

Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below. 8 Stats About Content Marketing Use and Trends. Social Media Examiner ). Stratabeat ).

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Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Paid Content Stats Social Media Paid Search Agency 100

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

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Youtube Business Best Practices Lead Scoring 65

Webbiquity

MARCH 1, 2016

Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. About 26% of consumers use social media sites for this purpose. This was post #7 of Winter Wonderland of Marketing Stats on Webbiquity. #1: 3: 20 Tremendous Digital Marketing Stats and Facts.

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SEM Paid Content Stats SEO 100

Buffer

AUGUST 8, 2019

For I believe social media has already shifted away from the Like as the primary social currency. Keep reading to hear more about how user behaviors have changed and what marketers can do to adapt to the new environment of engagement and attention on social media. The New State of Social Media Engagement.

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Social Media Media Stats Click Rate 109

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

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Paid Content Social Media Pricing Price 52

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social.

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Video Marketing Top of Funnel Content Marketing Planning 363

Hubspot

FEBRUARY 3, 2020

For example, we both love social media, care about our finances, and have very high standards of the products we buy. However, the ways we use social media, handle our finances, and purchase products are still slightly different. 52 Gen Z Stats to Know in 2020. General Stats. Social Media.

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