Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers.

Social Media 98

Social Media Conversion Media Tips 98

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? Nextory “Romance Books”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020. Leading Social media currently with 2.27

Social Media 52

Social Media Media Best Practices Business 52

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

SendX

MAY 31, 2021

I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better. Hang on with me till the end, and I’m sure you will never confuse the two terms again. What is Email Marketing? So, no automation?

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Book Giveaway! Listen Now.

Social Media 148

Social Media Media Content Case Study 148

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We think we are at the height of the hype cycle with all this AI noise, and it’s our duty to set the record straight. AI is not taking over SEO. It is not making marketing strategists obsolete. How is THAT?

SEO 243

SEO Lead Ranking Content PR 243

Marketing Insider Group

DECEMBER 15, 2020

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to. Fisher dives deep into chronicling what’s happened in the social media and greater tech space during the past decade or so.

Work Management 102

Work Management Viral Marketing Marketing Management Cold Calling 102

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. And The Art of Social Media delivers.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

Social Media 82

Social Media Media Paid Search Agency Work Management 82

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

OCTOBER 21, 2020

I recommend beginning with at least 4 ads per campaign in order to ensure the audience isn’t overwhelmed with the same message over and over again. For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . This will keep your ads fresh and your audience engaged.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

OCTOBER 13, 2016

Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. While there’s plenty of different applications of a social media takeover, we use it to show off our amazing employees and our remote-first culture.

Social Media 87

Social Media Media Work Management Curation 87

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Contently

AUGUST 18, 2021

There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations. 04 and has been shared over 5,000 times on social media. Many popular authors and journalists write at an elementary or middle school reading level.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Convince & Convert

OCTOBER 12, 2011

A Great New Social Media Book. The other thing that I want to talk to you about today is this book, No Bullshit Social Media ” (affiliate) written by my friends Erik Deckers and Jason Falls. They both live within a couple of hours of me here, so great book for the region. Virtual Book Tour.

Social Media 115

Social Media Media Small Business Marketing Webinar Metrics 115

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. The book is presented in three sections. He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” ” Released in September 2022, it is an excellent read and I highly recommend it. Here are four areas in marketing technology that require such consideration.

Ethics 95

Ethics Marketing AI Multivariate analysis Paid Search Agency 95

flux.la

AUGUST 11, 2020

As humans, we’re wired to seek social and communal dynamics to some degree. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world. This is made possible by the emergence of various social media sites and apps. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

SEPTEMBER 2, 2011

He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. And the book is a surprise (a good one) in other ways, too. You don’t need to read Chapter 3 before you read Chapter 6.

Social Media 80

Social Media Analytics Media Ideal Customer Profiles 80

Convince & Convert

OCTOBER 2, 2011

I love the strategy of Seth Godin’s Domino Project , which is reinventing the publishing business by making hard cover books easier to find, remember, and digest (the average Domino book contains fewer than 100 pages). Ain’t that grand?”

Social Media 123

Social Media Media Long Tail Marketing Custom Publishing 123

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67