Smarte

AUGUST 24, 2022

SMARTe, a B2B data platform, recently achieved the System and Organization Controls 2, Type 2 (SOC 2 Type 2) Compliance Certification in addition to being GDPR and CCPA compliant. As a sales intelligence platform and Software-as-a-Service (SaaS) provider, SMARTe’s top priority is security. Why do you need to be SOC2 compliant?

Privacy 52

Privacy Ideal Customer Profiles B2B Sales Advertising Agencies 52

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Use the quick tips and proven examples provided here to build an effective marketing campaign.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Stevens & Tate

OCTOBER 4, 2023

This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement. By setting specific, measurable, attainable, relevant, and time-bound (SMART) goals, you can effectively chart your path to growth and expansion.

Planning 97

Planning Allocation Business SWOT 97

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media 62

Social Media Work Management Marketing Management Media 62

ClickZ

SEPTEMBER 23, 2022

30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology. This is not smart technology. Change behavior.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. It’s all about playing it smart and planning with precision. We all know that game.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Martech

JUNE 6, 2023

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. And to be fair, it sometimes is a smart move. This also applies to newly released products.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. A little later, we also provide the tools and assessment materials you might need to determine your next steps.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

New North

AUGUST 22, 2023

Your small, scrappy marketing team is talented, but they can’t do everything. Depending on what skill sets you have in-house, it might make sense to lean on an inbound marketing agency to help generate opportunities for your sales team. But how do you pick the best one? But what exactly do they prioritize?

Advertising Agencies 52

Advertising Agencies Inbound Marketing Marketing Agencies 1 Paid Search Agency 52

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

SmartBrief - Marketing

OCTOBER 3, 2023

It is important for brands to choose their partners carefully and ensure that they align with their values and objectives. These assessments do not always arrive at the same conclusions, unfortunately. If discrepancies do exist, then it may be smart for businesses to pursue partnerships that can help shore up the reputational gap.

Marketing Budget 52

Marketing Budget Brand Identity Branding Business 52

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Exo B2B

SEPTEMBER 19, 2023

For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below. This is B2B after all!

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Marketing Insider Group

AUGUST 28, 2019

Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research.

Allocation 100

Allocation Content Curation Thought Leadership 100

B2B Digital Marketer

JULY 15, 2021

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving. Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs. Podcast Timestamps/Outline.

Marketing Budget 52

Marketing Budget Marketing AI Paid Search Agency Automation 52

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

Eric Mower + Associates

MAY 2, 2019

Thinking big involves taking a step back and assessing the big picture. Proposing to conduct specific research in your market with your actual customers can take away the uncertainty surrounding what to sell. If the math works, assess which partners strategically align with your goals and then build it. Scale Smartly.

Marketing Proposals 69

Marketing Proposals Work Management Correlation Marketing Management 69

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. However, many have forgotten this basic sales and marketing tactic in their inbound strategies.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

SmartBug Media

MARCH 10, 2021

If you are in a marketing or sales role, I’m sure you have. Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? After this process is completed, build out the revenue model and the Marketo smart campaigns that will make it run. Marketo Smart Lists.

Lead Ranking 77

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Bannerflow

MAY 22, 2023

With the rise of streaming services and smart TV adoption, CTV has become an integral part of consumers’ entertainment experience. Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. billion U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. But receiving glowing employee reviews requires investing in your employer brand —starting with an honest assessment of your current strengths and gaps.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Perhaps the best way to break down the answers to these questions is by assessing what is working for brands today. Owlet Baby Care.

Facebook 142

Facebook Work Management Campaigns Top of Funnel 142

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. As we look to infuse AI in every part of our product and process, it’s important to understand how go-to-market teams are currently using AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

KoMarketing Associates

APRIL 21, 2015

We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets. Mobile Search Percentage. Mobile Search Benchmark Over Time.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

ClickZ

SEPTEMBER 10, 2020

Harvard Business Review reported a drastic increase in the number of chief data officers, climbing from 12% in 2012 to 68% in 2018, citing data from NewVantage Partners. The advertising industry is restructuring around privacy, spawning a new market for ethical operations. Privacy is impacting business beyond the board room as well.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

B2B Digital Marketer

JUNE 23, 2022

Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment.

Marketing Budget 52

Marketing Budget Marketing Budget Creation B2B Marketing B2B 52

SalesIntel

JANUARY 4, 2022

It’s equally about working smart and staying motivated. Many firms, however, have recognized the inefficiencies of manually searching for phone numbers and have begun partnering with a data provider that can speed up and streamline the process. As a result, sales representatives are more likely to interact with key decision-makers.

Work Management 98

Work Management Top of Funnel Mobile Marketing Marketing Management 98

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Tomorrow People

SEPTEMBER 11, 2012

As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.). Email campaigns will give you an assessment of how ‘lovable’ your marketing is before you hit send - bless! The cherry on the cake?

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Navigate the Channel

JANUARY 11, 2024

Let’s look at specifics… Google Business Profile , previously known as  Google My Business  (GMB), is the starting point for any online review marketing strategy. Yelp reviews can significantly impact your local search rankings and visibility, so it’s smart to understand how it works. How do you leverage top review platforms?

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

SnapApp

AUGUST 29, 2018

In the world of B2B marketing , it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. Let’s explore this topic a bit further and look at a few non-traditional B2B marketing ideas you likely haven’t tried before.

B2B Marketing 114

B2B Marketing Marketing Budget B2B Top of Funnel 114

Content4Demand

FEBRUARY 14, 2019

Assess your asset honestly and determine whether interactivity adds to the story you’re trying to tell. As with any other asset, consider where your interactive piece fits within your content marketing strategy. Take Smart Shortcuts. Do It With a Purpose. Choose your formats strategically. Take a Measured Approach.

Contingency Planning 69

Contingency Planning B2B Content Advertising Agencies 69