ClickZ

AUGUST 19, 2019

He and Madan — and many on their team — have been in the cross-channel measurement and attribution space for nearly a decade. Trevor Testwuide: Madan and I — and many on our team — have lived in this category of cross-channel measurement since the early innings of algorithmic multi-touch attribution.

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Televerde

MAY 9, 2022

Most customers will remain loyal to your business if they have a positive customer service experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. Big data will track a customer’s journey so you can offer personalized service.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

QuanticMind

AUGUST 29, 2023

Consumer trust plays a fundamental role in the financial services industry. The inherently personal nature of the products and services provided, coupled with their potential magnitude of impact, puts trust right at the center of the consumer relationship.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. It seems to be working out – since that time, revenue has grown 40% per year and the number of clients has nearly doubled from 1,600 to 3,000.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How a Great Customer Service Call Center Experience Boosts Your Sales. 5 Ways to Improve the Customer Service Call Center Experience. Image from SuperOffice.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Martech

JANUARY 18, 2022

As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. Read more: 2022 Predictions: CTV and cross-channel advertising. This time, 73% agreed.

Paid Search Agency 100

Paid Search Agency Demand Service Ads 100

Zoominfo

JULY 27, 2023

Whether your team is just getting started with automation or looking to build on its hard-earned success, investing in quality data, cross-functional alignment, and automation will propel your ABM engine forward. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. He also shows how this centralized marketing system branches out in all of the company’s marketing channels. Michel tells us how. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Salesforce Marketing Cloud

JUNE 8, 2022

Field service safety can drive revenue, while preventing injuries during on-site visits. As a field service leader, safety is No. Safety in field service is paramount and transcends industries,” said Shilpa Ramaswamy, senior director, product management, Salesforce Field Service. This can lead to new business.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Martech

FEBRUARY 28, 2022

The Bounteous packages help marketers use Acquia’s CDP to unify customer profiles and push out relevant cross-channel experiences. The post Bounteous teams up with Acquia to launch CDP training services appeared first on MarTech. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Digital Asset Management 89

Digital Asset Management Work Management Training Marketing Management 89

Martech

MARCH 15, 2024

The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Data security and storage. Data security and storage.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Privacy 110

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Develop a Cross-Promotional Marketing Strategy.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Spiralytics

APRIL 25, 2024

Behavioral Insights: Analyze customers to understand how different segments interact with your product and services. Identify patterns in — Usage Support ticket submissions Feedback to identify features or services that are most valued by each segment.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Conductor

MAY 2, 2022

As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel. With Marketplace, get instant access to services whenever you’re looking to scale up or need extra bandwidth to align with driving your success, not ours. Advance beyond SEO.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Let’s take a look at the signals that indicate it’s time to cross-sell.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? The answer is AI in customer service.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. They expect to do business through digital channels. They are the firm’s digital-channel experts.

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Vision Edge Marketing

JUNE 6, 2023

The CGO is responsible for executing growth opportunities and driving revenue growth through various channels, by improving CX in each. Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences. Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Talk to our expert Marketing Services team who can provide high level training and strategy implementation.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. This is particularly important for brands with customers who purchase via different routes and devices.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Inbox Insight

MAY 24, 2022

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic. What is Multi Channel and How is it Being Used in B2B Marketing?

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Martech

APRIL 9, 2024

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Lead Forensics

APRIL 25, 2024

Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable customer experience.

Work Management 52

Work Management Cross-Selling Marketing Management Customer Satisfaction 52

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Target New Markets.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Let’s take a look at the signals that indicate it’s time to cross-sell.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Navigate the Channel

JANUARY 8, 2024

Location-based services, such as Google Maps, play a pivotal role in capturing these micro-moments. SEO and SEM, data analytics, cross-channel consistency and user experience. Every business engaging in cross-channel messaging faces the challenge of keeping branding and messaging consistent between channels.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Take the fact that both involve more than one channel to communicate, reach and engage with their target audience.

Multi-Channel 97

Multi-Channel Advertising Channels Planning Top of Funnel 97

Trade Press Services

FEBRUARY 5, 2024

Mobile Optimization Tips for Every Platform Different channels require different optimization approaches to maintain a consistent brand identity and a quality user experience across every platform. This means organizations need a targeted approach for each marketing channel they use. Here are tips for various marketing channels: 1.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Martech

JANUARY 25, 2024

It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. is a content ideation machine that uses generative AI to create strategic and cross-channel content. It also allows users to customize and collaborate on the content across all digital channels.

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Martech

OCTOBER 11, 2023

Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more MarTech webinars.

Loyalty 106

Loyalty Webinar Metrics Advertising Channels Intent Signal 106

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Use data to drive customer-centric improvements.

Acquisitions 91

Acquisitions Marketing Budget Analytics Allocation 91

ClearVoice

JANUARY 29, 2024

You experience: Communication breakdowns Bottlenecks Goal misalignment Duplicate output And more The key to smashing these silos is to implement cross-functional collaboration across your teams. Cross-functional collaboration facilitates better coordination and communication, reducing misunderstandings and content production delays.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Martech

APRIL 23, 2024

Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Lead Forensics

APRIL 11, 2024

By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52