Bluetext

MARCH 24, 2023

With the amount of time the average person spends on their phones, particularly scrolling social media, the use case for popular apps is ever-expanding. It is no surprise that many organizations are turning to social media for a multitude of reasons: to attract new business, employees, and consumers and grow brand awareness.

Social Media 26

Social Media Marketing Budget Webinar Metrics Media 26

Webbiquity

APRIL 14, 2020

The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). The key takeaways: The top three tactics are the same for both tech and non-tech marketers: hosted webinars, content creation, and search ads. Check out the full report for all of the insights.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Digilant

APRIL 10, 2020

Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies. Here’s what I found. To justify my increased screen-time, I turned to some recent consumer surveys.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Digilant

APRIL 10, 2020

Some of my screen-time was spent talking on the phone, texting, checking my email and using Slack; a lot of my time was spent on social media; and – surprisingly very little time was spent streaming shows or movies. Here’s what I found. To justify my increased screen-time, I turned to some recent consumer surveys.

Social Media 52

Social Media Media Cost Per Thousand CPM 52

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

FEBRUARY 25, 2020

Google loves it, too: video can increase organic search traffic by as much as 157%. digital marketing directors) or vertical (e.g., Do they likely spend time on social media for business, and if so, which platforms? A key reason businesses are embracing video is its flexibility. Is your target audience horizontal (e.g,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Hubspot

AUGUST 8, 2017

Ask any social media manager what they stress out about on any given day, and the answers you receive may vary. But almost all social media pros will agree upon one: news feed algorithms. We've started experimenting with different ways to leverage content on social media.

Social Media 74

Social Media Hubspot Media PR 74

illumin

JANUARY 16, 2024

The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. Retail was the largest ad spending vertical in 2023, accounting for 27.9% This is going to continue next year, with both Reels and Instagram Search growing in popularity with users. billion to 2.06

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Hubspot

APRIL 28, 2017

This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. This is good news for marketers: Social media platforms are making it easier to do your job well. 10 of the Biggest Social Media News Stories This Month. Did we miss any big social media stories?

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Martech

JUNE 23, 2022

During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment. Use products that employ automation to understand audience behavior and adapt in real-time to adjust to their search desires. Use the verticals they’re researching.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

SmartBug Media

FEBRUARY 15, 2021

Search Engine Optimization (SEO). Social Media. Paid Media. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Crafting social media messaging to highlight those key messages. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Search Engine Optimization (SEO). Social Media. Paid Media. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Crafting social media messaging to highlight those key messages. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. Google Web Stories. With over 6.9 With over 6.9

Google 125

Google Content Marketing Content Verticals 125

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Martech

JULY 28, 2021

The user bases of social media platforms vary by factors like age, gender and education level. The board will consist of “best-in-class examples of merchants on Twitter” and the company hopes to utilize this advisory board to address the needs of businesses of various sizes and across verticals in its own product innovation.

Profiling 133

Profiling Product Verticals Class 133

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. And two, people prefer using their phones vertically.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

ClearVoice

OCTOBER 5, 2020

Tina Pukonen is an industry vet with 15+ years’ experience leading marketing and media strategy for major entertainment brands across movies, TV, home entertainment, streaming platforms and gaming. As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. Most bloggers think about search as the primary customer acquisition channel for blogging.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

JULY 23, 2022

Look at data both horizontally and vertically. It’s always better to take another glance at the data, such as looking at the vertical side to it as well and reviewing additional data sources. By using a reverse phone number or email address search, you can identify if the digital footprint is valid.

Tips 136

Tips Multi-Channel SIC Work Management 136

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Other questions to ask: How do you calculate search volumes? Can this system track millions of searches, visits, site pages, etc.? . • Can this system track millions of searches, visits, site pages, etc.?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. This proves how much social media advertising has become integral to influencer marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Nuvi

OCTOBER 15, 2018

Power’s world-leading consumer research, data analytics and advisory capabilities with Reputation.com’s unmatched technology for capturing customer insights from social media and review sites, to create a unified customer experience data solution for B2C enterprises around the world. The alliance combines J.D. Under the alliance, J.D.

Enterprise Management 40

Enterprise Management Marketing Management Social Media Lead Ranking 40

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Biznology

JUNE 3, 2010

Social media is growing. The social media "professional" has the nearly automated response of "Everyone does it! Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Aesthetics matter for brands on social media.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

SocialPilot

MARCH 4, 2024

Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. While browsing on a laptop or PC, the screen is horizontal (wide), while mobile screens are vertical (tall). Think about it.

Social Media 105

Social Media Media Ideal Customer Profiles Paid Search Agency 105

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. Data can be sourced from social media forums and job boards, as well as competitive intelligence and/or web scraping firms. Account targeting. ABM reporting.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

Sprout Social

AUGUST 22, 2022

With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. YouTube search features. Search YouTube comments.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. It’s long been debated whether or not posting more leads to better results on social media. Instagram Stories research benchmarks for specific verticals. Those four verticals are, brand accounts, entertainment accounts, media accounts, and sports accounts.

Research 111

Research Verticals Cost Per Click Ad Frequency 111