Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. What Optify does offer inbound marketers is extensive support for search engine optimization. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Rev

JUNE 14, 2019

On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Given this history, the future isn’t looking quite so hot for Lattice Engines. Then get a good grip on your hat. No new data, no innovations, little growth.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Customer Experience Matrix

JUNE 14, 2013

Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Paid search campaigns are supported through integration with Omniture SearchCenter. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. So, on balance, more options is good news. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

EMagine B2B Blog

JANUARY 19, 2015

To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned. The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs.

Cost per Lead 40

Cost per Lead Work Management Marketing Management Paid Search Agency 40

Vidyard

OCTOBER 14, 2014

With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . And they’re on pace to exceed a million users by the end this year.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

.” With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

SEPTEMBER 7, 2010

Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. But I’ve never seen it baked into the email engine of a marketing automation system. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. The beauty of all this, as with AdWords, is simplicity.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

LeanData

AUGUST 18, 2014

In Salesforce.com, leads come in as individuals, not accounts. It’s not about throwing big data, business intelligence, and an analytic engine at it. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

LeanData

AUGUST 18, 2014

In Salesforce.com, leads come in as individuals, not accounts. It’s not about throwing big data, business intelligence, and an analytic engine at it. There’s a fundamental challenge within Salesforce.com whereby the inbound leads are not associated to accounts until a sales rep manually attaches the lead to the account.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

NuSpark Consulting

MAY 28, 2011

You guys only knew the basics of Salesforce.com. You didn’t know at the time that those doing initial research could be customers down the road if nurtured properly. In fact, I was shocked that you guys had poor follow-up practices with the leads we were sending you. Here’s to continued growth!

Email Marketing 100

Email Marketing Work Management Lead Scoring Lead Ranking 100

Customer Experience Matrix

JULY 22, 2010

Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration. .

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Anything Goes Marketing

OCTOBER 8, 2007

In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". In a finely tuned closed marketing system, StubHub will save the search engine and keyword query string data to the profile of the people that purchase tickets.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Vidyard

JULY 17, 2015

They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Philanthropy was also a big topic. And the big news?

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Vidyard

JULY 17, 2015

They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Only B2B

JANUARY 24, 2018

In search of new methods of sharing your content? StumbleUpon is a discovery engine that finds and recommends web content to its users. This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. Stumbleupon .

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. By the end of the report, our goal is for each CRM company to understand their stance in the industry and what they could do to improve their awareness, search rankings, website traffic, and leads derived from their website. salesforce.com.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Salesforce.com announces Chatter, social computing for enterprise companies. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Customer Experience Matrix

OCTOBER 22, 2009

But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including Salesforce.com , Microsoft Dynamics CRM and Siebel CRM On Demand. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

It's just a matter of time before CRM vendors (yes, I mean Salesforce.com ) and Web content management vendors decide to compete seriously for marketing automation business. Frankly, this is so obvious that I'm almost embarrassed to mention it. But I wouldn't want anyone to say I failed to see it coming. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. It allows you to compare a few different search phrases.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. I see similar results when searching job banks like Monster or LinkedIn.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

MLT Creative

AUGUST 1, 2011

Think of social media as one part of a lead-generating engine. This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Vidyard

SEPTEMBER 22, 2014

With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50