Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Martech

APRIL 11, 2024

So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. The answers weren’t profound and didn’t explain why these were the technologies to use. Many people will use Gemini because many people use Google, but it has no draw beyond that. It has a summary and is footnoted with sources.

Marketing Automation Services 127

Marketing Automation Services Bundling Marketing Management Public Relations 127

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization.

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Televerde

APRIL 24, 2024

Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally. Yet, for all its computational brilliance and efficiency in sifting through data, AI hasn’t made humans obsolete — far from it, in fact. These are all current capabilities of AI — and they’re getting stronger.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Thinkers360

MARCH 31, 2024

Leadership, Business Strategy, HR Amenallah Reghimi RegASK™ Contact Amenallah Reghimi FinTech, Procurement, AI Dr Mark van Rijmenam The Digital Speaker Contact Dr Mark van Rijmenam NFT, Metaverse, Blockchain Marie-Claire Ross Trustologie Contact Marie-Claire Ross IT Leadership, Health & Safety, Management Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Marketing Insider Group

JULY 21, 2020

The future of marketing, it would seem, must include a futurist’s intuition, a dash of creativity, and the ability to see what can lie ahead. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. We will begin to realize the opportunity of an AI-driven content marketing strategy. If 60-70% of the content we create goes unused, AI will begin to force us to reconsider what we create and why. AI-Powered Marketing and Support Technology.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Why isn’t it helping?

Marketing AI 119

Marketing AI Paid Search Agency Aggregators Forecasting 119

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This article explores six types of AI use cases in marketing, each offering a unique contribution.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Understanding the customer.

Marketing AI 113

Marketing AI Conference Generation Loyalty 113

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. If you’re aiming at the wrong companies, not even the best content or creative will save you. How does AI play into exegraphics, and how are they used or developed?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.

Marketing AI 96

Marketing AI Paid Search Agency Lead Ranking Psychographics 96

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Way to go, humanity.

Digital Asset Management 119

Digital Asset Management Work Management Marketing Management Mobile Advertising 119

Salesforce Marketing Cloud

AUGUST 24, 2023

Thinking of adding generative AI to your business? Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. There’s a good reason: Generative AI represents a seismic shift in technology. You’re far from alone.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

Martech

DECEMBER 11, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity.

Marketing AI 116

Marketing AI Marketing Automation Services Work Management Marketing Management 116

Martech

JANUARY 11, 2024

“A lot of B2B businesses are embracing the idea of running email marketing while, historically, they’ve relied on more of a full sales team to get the word out about their business. In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. We’d like to know how it’s been for you.

Email Marketing 130

Email Marketing Marketing AI Enterprise Management Work Management 130

Content Standard

APRIL 22, 2024

In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right time. That said, marketers shouldn’t just view historical data.

CMO 77

CMO Brand Identity Branding Storytelling 77

Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. Personalization at Its Best AI excels in creating personalized experiences for users.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy? How will AI work with our existing platform? How will we know AI will target customers the way we want?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” That’s changing rapidly.

Digital Asset Management 120

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 120

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. Creative work at agencies. “In-house

Paid Search Agency 115

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 115

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Top Rank Marketing

SEPTEMBER 15, 2023

percent noting a greater sales pipeline, and 11.1 percent noting a greater sales pipeline, and 11.1 percent noting a greater sales pipeline, and 11.1 percent pointing to increasing attendance, 15.8 percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Go Beyond SEO

MARCH 9, 2023

Now, all the focus is on Web 3.0 , a way to decentralize the web, increase privacy for users, and AI-driven services. The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. AI will be more able to decipher human data in a usable way.

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 130

Marketing AI Email Marketing Psychographics Advertising Agencies 130

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Ideal Customer Profiles 123

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 123