Launch Marketing

JULY 8, 2020

And ZoomInfo reports that 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads. Did your event plans include team members presenting, being part of a panel, conducting a demo, or leading a workshop? Will your logo by on a virtual background? Virtual Meetings.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Biznology

MAY 29, 2013

Lead generation. The perennial number one goal of just about every business marketer is generating sales leads. If you make the effort, your website can be a productive source of high quality, low cost leads for our sales force.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Hubspot

DECEMBER 10, 2019

Unfortunately, it's all too common for marketing teams to take responsibility for attracting prospects and generating leads, but then have little involvement after qualified leads are handed to sales — leading to a disjointed customer experience.

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Mereo

JUNE 9, 2022

In May, Sandata sales development representatives and sales executives met in Boston for an eight-hour workshop, an outing to a Red Sox game and a mingling event with food and drinks. Then we can use shorter virtual follow-up sessions for reinforcement that our team can engage with from a different perspective,” Lisa said.

Budget Programs 36

Budget Programs Allocation Marketing Management Merchandising 36

markempa

JUNE 29, 2009

Tip 4: Mac McIntosh conducts marketing workshops and seminars, writes for marketing and business publications and is the publisher of Sales Lead Report and Sales Lead Insights. According to Mac, if you want to use social media to generate leads your business will fall into one of three distinct categories.

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

Cintell

NOVEMBER 9, 2015

In 2015, Erika was recognized by the SLMA as one of the 20 Women to Watch in Sales Lead Management. Your insights may lead to uncovering something impactful that no one else caught or experienced yet. It’s not done in a one or two-day workshop. It all matters for persona development. It takes research and time.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Optinmonster

DECEMBER 28, 2023

Co-Host a Webinar or Podcast Series Share expertise in a joint webinar or workshop, providing value to both customer bases. It’s an opportunity to team up with another brand and create something bigger and better. Here are some cross-promotion ideas: 1.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

markempa

MAY 23, 2005

The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Hinge Marketing

MAY 8, 2015

Here’s the menu on offer: Profile workshops: provide participants with a group or individual audit/consult on their LinkedIn account by an in-house expert. Step 2: What’s required to participate in the program Participants take part in a one-hour LinkedIn workshop or individualized audit + incorporate the resulting feedback.

Linkedin 48

Linkedin SMB Ideal Customer Profiles Paid Search Agency 48

Ambal's Amusings

APRIL 29, 2010

Lead generating content: (Gated, email required). Workshop programs, audio recordings. Workshops, courses. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Adobe Experience Cloud Blog

MAY 11, 2009

.  This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops.      Last year attendees made big leaps in integrating their sales and marketing teams during the event. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 9, 2006

Ive interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means. Even in small companies, I can ask three sales people “what is a sales lead to you?” Even in small companies, I can ask three sales people “what is a sales lead to you?”

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JULY 27, 2012

Building relationships with sales leads. At Marketo, we created Social Media Month which consisted of weekly workshops on social networks, participation rules, blogging tips, LinkedIn optimization for SEO, and social media photo day! Building customer relationships. Helping your company be seen as a thought leader.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Ambal's Amusings

MARCH 18, 2010

3 speaking/workshop inquiries. 50 newsletter signups (potential leads). Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. 3 consulting inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Online Marketing Institute

JUNE 3, 2009

Go to the Email Knowledge Bank CASE STUDY: McAfee Global campaign that delivered excellent sales leads CASE STUDY: Cushman & Wakefield Property giant launched its knowledge hub with strategic email campaign HOW TO.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Sprout Social

JUNE 12, 2023

Organize training programs, seminars or workshops that help employees understand your customers and how to serve them better. For example, if your overnight crew takes over the brand inbox and a sales lead comes in overnight, tasking that message to a sales team member ensures no potential leads are left behind.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131

Convert

NOVEMBER 28, 2022

Companies are bringing online workshops, experiences and events to their employees in an effort to help connect people. For example, you could create a leaderboard that tracks various metrics such as who responds quickest to customer inquiries or who generates the most sales leads. Demi Yilmaz , Co-Founder, Colonist.io

Ad Exchange 52

Ad Exchange Lead Scoring Lead Ranking Webinar Metrics 52

markempa

FEBRUARY 9, 2015

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. They now have 18 different lead nurturing tracks with 27 steps based on industry, job function and role in the buying process. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). A word of caution here: Steer away from delivering a sales pitch.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

nDash

JUNE 9, 2021

Free Spots in Classes, Webinars & Workshops. Live classes, webinars, and workshops with limited runtimes give prospects a sense of urgency and play on a website visitor’s fear of missing out. Include an activity, prompt, question, or small exercise within the lead magnet if one is not already included.

Paid Content 52

Paid Content Paid Search Agency Lead Scoring Lead Ranking 52

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 79% of buyers say they will share information in exchange for webinars ( source ) 44% of marketers have hosted or participated in a webinar. Promote your webinar.

Lead Ranking 100

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 100

markempa

AUGUST 16, 2016

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Here are 50 strategies that will help you generate a new sales lead which is one of the biggest keys to a successful business.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Blog Sales Leads Insights Twitter B2B_Sales_Leads. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

OCTOBER 11, 2019

For example, sponsoring a festival is far less expensive than hosting a dedicated workshop. To generate sales on that day? To introduce new leads into your sales funnel ? Classes and Workshops. Direct sales: An easy way to measure the success of your event is the amount of sales you made at the event itself.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Heinz Marketing

OCTOBER 8, 2018

I start running sales leads. .” I went out in July of 2003, after six months of looking for a job. I’m still wearing an ankle bracelet, an ankle monitor from the parole department. I found out I was really good at getting people to like me, trust me, and let me solve their problems.

Terms and Conditions 97

Terms and Conditions Pricing Price B2B Thought Leadership 97

Ambal's Amusings

NOVEMBER 23, 2010

He's taught technical and marketing communication at two universities, and given countless workshops and webinars to professional audiences. In my view, a white paper can do three distinct things: Generate sales leads. Help close a sale. plus many smaller firms with big dreams. Gordon Graham's Tip.

Paper 100

Paper Work Management Marketing Management SME 100