Contently

MAY 26, 2017

More often than not, however, you won’t be able to determine the best tools and process for your team until you’ve created content for a few months. However, if you want to publish stats or insights from buyers or internal employees, that freedom disappears. Same for stats. That’s okay. Learn and adjust.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Contently

OCTOBER 3, 2017

Long sales cycles mean it can take months, if not years, for your work to positively affect business. It’s the process of tracking down and organizing all content produced by your company. SiriusDecisions has an intensive seven-step process. This is the most time-intensive part of the process. Save money.

Top of Funnel 166

Top of Funnel Content Tagging Eye-Tracking 166

Heinz Marketing

SEPTEMBER 9, 2021

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. The landing pages, email templates, and mobile optimization has also been very satisfactory. It is extremely powerful.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Work Management 124

ConvertKit

JANUARY 20, 2022

Otherwise, you risk starting an endless cycle of email marketing musical chairs, moving your subscribers, templates, and automations from service to service. Email service providers (ESPs) usually offer free email templates that can be tailored to your preferences. Small email template library. Basic templates.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Directive Agency

JULY 7, 2017

There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. In the B2B space, search marketers are often dealing with elongated sales cycles that call for long lead nurturing campaigns. B2B readers rely on a wide array of sources for their different tactics and strategies.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Salesforce Marketing Cloud

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.”

Enterprise Management 59

Enterprise Management Top of Funnel Work Management Marketing Management 59

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. No one appreciates generic or template-style emails, that’s for sure. People want to feel like more than just another sale to your company. Plus, let’s not forget email.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less. Negotiation — the process of coming to an agreement on the price for the offer.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

The more control and visibility you have of your sales pipeline, the more revenue you’ll bring in. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. Thank you, Mike.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

PureB2B

MARCH 22, 2017

It has withstood the test of time and remains a strong force to contend with in lead generation and management , as well as customer engagement. No one appreciates generic or template-style emails, that’s for sure. People want to feel like more than just another sale to your company. Plus, let’s not forget email.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

SnapApp

JUNE 5, 2018

Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. But, for many B2B organizations the sales engine is not turning. marketing only celebrates when sales does).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Lead Liaison

MARCH 14, 2018

To watch “An Introduction to Sales Enablement” in its entirety, click here. Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. Definitely sales can benefit from using marketing automation.

Top of Funnel 48

Top of Funnel Webinar Metrics Lead Liaison Marketing Automation Services 48

Hubspot

AUGUST 17, 2012

You might even consider gamifying the process, making the "Download" link bounce around your thank-you page like a pinball so your lead has to really work to grab that ebook. Between the thank-you page download options and the kickback email's download options, these leads will get their hands on that free social media publishing template !

Lead Ranking 28

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Lead Scoring 28

SmarkLabs

OCTOBER 28, 2019

Whether you’re part of a SaaS or Management Consultant company, the objective is always to move prospects through the sales funnel. If your emails are overly promotional, without actually offering anything of value, not only will your leads stop moving through your funnel, but they’ll probably unsubscribe.

Lead Nurturing 49

Lead Nurturing Demand Tactics Webinar Metrics 49

Unbounce

APRIL 14, 2020

You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.). When qualifying B2B leads, it can be tempting to ask them every possible question your sales team could possibly want to know about. What’s your name?

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Hubspot

MARCH 21, 2012

For an example of offer content centered around data, check out our 100 Awesome Marketing Stats, Charts, and Graphs , or our annual State of Inbound Marketing in 2012 Report. Identify the best offer content you have, ideally one in each stage of the sales cycle -- awareness, evaluation, and purchase. Create Templates.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. The best sales podcast to amp you up during your mid-day walk? Like, a lot.

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Contently

JULY 30, 2018

E-books, we’ve found, work best for sharing tactical, step-by-step guidance—like how practices can better engage their patients. Formalizing and templatizing story formats like this simplifies the production process and yields better data on what resonates with readers. Prepare to rethink KPIs regularly. The lesson?

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

TrustRadius Marketing

DECEMBER 4, 2019

The growing overlap between email marketing and marketing automation software solutions can make your research process more complicated. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

DivvyHQ

MAY 6, 2019

Whether that be in the form or an email marketing campaign, a sales offer or a blog post, the matrix reminds you of the key benefits about which they care, so you can clearly communicate it within your content. Align Sales and Marketing Better. The matrix reminds sales and marketing that they are on the same team.

Relevance 82

Relevance Conversion Marketing Management Buyer Personas 82

Contently

JULY 30, 2018

E-books, we’ve found, work best for sharing tactical, step-by-step guidance—like how practices can better engage their patients. Formalizing and templatizing story formats like this simplifies the production process and yields better data on what resonates with readers. Earn trust (and don’t squander it). The lesson?

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

Unbounce

JANUARY 14, 2020

You build a beautiful HTML template, write engaging copy, and A/B test your subject line. With stats like these, you can just half-butt your ecomm email promotions and still do pretty good, right? Your ecommerce landing page needs to be built as a distraction-free, conversion-optimized funnel. We’ve all had it happen.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Planning 102

Planning Content Marketing Enterprise Management Work Management 102

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any team looking to connect with new clients or grow existing ones. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 FAQ Videos 2.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Single Grain

OCTOBER 18, 2019

It's a natural process that occurs when you don't have any real challenges. Related Content: The Most Underrated Tactic to Boost Your Search Ranking: Podcast Guesting. 5) Shorten the Sales Cycle. Content marketing is a fickle beast that has the power to drive sales or drain company budgets.

Paid Content 93

Paid Content Sales Management Blogger Lead Scoring 93

Vidyard

FEBRUARY 2, 2022

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Sales Management 65

Sales Management Top of Funnel Statistics Work Management 65

Delivra

JANUARY 29, 2019

Just as your sales team would alter their sales pitch depending on the prospect, you want to vary your emails depending on the reader: Are you sending to a customer or a business? This is often achieved by using a number of different messaging tactics , such as personalization, exclusivity, and “fear of missing out” urgency.

Examples 40

Examples B2B Thought Leadership B2B Urgency Marketing 40

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 FAQ Videos 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52