The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 6, 2006

During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week. During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 8, 2010

To start, download Lenskold’s free Basic ROI Spreadsheet. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. It will tell you how many people have subscribed to the RSS feed.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

markempa

JUNE 27, 2006

During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. Happy New Year!

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

markempa

NOVEMBER 9, 2005

If you are unfamiliar with RSS Feeds, or would just prefer email notification of updates to my blog, all you have to do is type your email address in the subscribe form on the left. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

AUGUST 17, 2007

Be sure to give your audience a way to subscribe to get updates either via RSS or via email. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Leverage past archived and recorded (archived) events with email links. What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JANUARY 19, 2006

« Use Event Marketing Successfully for Lead Generation | Main | Improve your online sales lead tracking » This Years Hot New Lead Generation Strategy is Thinking I finally caught up on a long overdue "to read" pile on my desk. will remain hot topics in 2006. will remain hot topics in 2006.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MARCH 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

JUNE 13, 2007

RSS feeds & via email Don’t try to do everything at once. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. If you have a corporate librarian or local business library they can help you find what you need.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. For example, I’m a huge fan of the Flipboard app on the iPad, which converts RSS feeds and Twitter lists into a highly customized and personalized online magazine. Capture sales leads with longer form video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. You can listen to the entire recording of the Sales 2.0

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 26, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

JUNE 3, 2009

The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI. Therefore, ensuring that it delivers the best possible ROI is a critical priority.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Online Marketing Institute

DECEMBER 23, 2010

The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! When budgets are limited, it’s about ROI and not branding or (gasp) ego. Contact | Members Info | RSS Feeds | Email Subscriptions | Privacy | Advertise | About © 2010 Third Door Media, Inc. b2bmarketing

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

markempa

MAY 28, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Primarily sales and sales management, some marketing. Primarily marketing and marketing management, some sales. Individual communications (sales rep to buyer). Track program objectives, results, and costs to assess the program ROI.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 7, 2010

Email is such a powerful tool for online marketers – it still earns the highest ROI in the digital toolkit. First it was spam, then RSS, then blogs, then mobile, then social networks… now youth. Probably every marketer has one of these as their primary KPI – earn more revenue, generate more page views, or provide more sales leads.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

markempa

FEBRUARY 9, 2015

Be sure to give your audience a way to subscribe to get updates either via RSS or email. Phone examples include: share new ideas, develop relationships, confirm correct contacts, get internal referrals, get opt-in email addresses, personal invitations to events, reengage aged opportunities and identify sales ready leads.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

Quality Lead Generation. Lead software provides all the vital functionality marketers need to automate and measure demand generation campaigns. This generates increased high-quality sales leads because the qualification process is more efficient and effective as changes in prospect behavior are constantly monitored.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Interesting post.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

Online Marketing Institute

JANUARY 4, 2011

Click paths, return visits, lead and shopping cart conversions are critical for blogs that use content and valuable information to stimulate the cash register. At some point, the activities of that traffic to provide ROI must be measured. Walter Riker Says: August 2nd, 2010 at 3:51 pm I really liked what you had to say.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40